Stephen D. Armstrong

Stephen D. Armstrong Email and Phone Number

Co-Founder & President MAPLE® Business Council | Community-Builder | Marketer @ MAPLE® Business Council
Stephen D. Armstrong's Location
Tustin, California, United States, United States
Stephen D. Armstrong's Contact Details
About Stephen D. Armstrong

With a Canadian and U.S. foundation in consumer packaged goods, I've grown emerging and internationally-loved B2C and B2B brands in categories such as grocery retail, canned/frozen/refrigerated foods, digital media, restaurants, healthcare IT and cross-sector Canada-U.S. executive networking. From start-up to Fortune 200. Together it's 360 degrees of marketing.Brand Builder• B2C/B2B leadership of over $900 million in brand revenue across North America• Revitalized dormant clinical information system brand and grew customer base 30% • Launched campaign to 140k front-line staff for a $50 million brand restage which grew sales 9%Entrepreneurial Business Leader• Co-founded, launched and grew internationally recognized cross-border trade & investment business council operating across Canada and the United States• Launched software company in a dynamic healthcare technology market• Engaged national advertisers in the launch of first-ever advergaming out-of-home mediumExpand Market Footprints• Grew customer base 300% through channel partner collaboration and direct sales leadership• Identified LATAM market, established in-country partners & led missionary sales & marketing Business Innovator• Repositioned a healthcare EMR startup through a RTLS integration which doubled market footprint • Engaged B2B clients as an integral part of brand messaging and launched award-winning earned media and social media channels to significantly increase brand awareness and reputeSpecialties: Comprehensive marketing experience spanning advertising, B2B, B2C brand-building, brand management, CPG, customer marketing, demand creation, digital marketing, direct marketing, earned media, event marketing, healthcare, identity management, inbound marketing, intellectual property management, lead generation programs, marketing communications, media relations, new customer acquisition, non-profit marketing, online marketing, outbound marketing, promotion, public relations, restaurants, SaaS, search marketing, social media, marketing team development.

Stephen D. Armstrong's Current Company Details
MAPLE® Business Council

Maple® Business Council

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Co-Founder & President MAPLE® Business Council | Community-Builder | Marketer
Stephen D. Armstrong Work Experience Details
  • Maple® Business Council
    Co-Founder & President
    Maple® Business Council Jan 2015 - Present
    Tustin, California, Us
    MAPLE Business Council is an executive-level membership organization promoting bilateral investment, trade and entrepreneurship between Canada and the U.S. with chapters in Southern California, New York, British Columbia, Ontario and Colorado. Launched in 2015, MAPLE is an active community of business leaders in over 25 markets across North America working in over 25 sectors for whom we provide networking events, cross-border thought-leadership platforms, member-member contacts, targeted bridge-building to Canadian and U.S. markets, and content curation. For more information, please visit our community website www.maplecouncil.org and our cross-border insights website www.maplecouncilinsights.org
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  • The 360 Marketer
    Founder And Principal
    The 360 Marketer Jan 2014 - Present
    Tustin, California, Us
    Marketing consulting practice providing strategic and tactical marketing support for clients seeking to drive profitable business growth through increased brand awareness and regard, lead generation, optimized customer and event marketing, and sales empowerment.
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  • Maple Business Advisors
    President And Principal Advisor
    Maple Business Advisors May 2020 - Dec 2023
    Tustin, California, Us
    MAPLE Business Advisors is a cross-border advisory services firm that helps businesses to explore, evaluate and enter new markets. Our advisory team brings over a century of cross-sector business experience in Canada, the U.S. and global markets. MBA principals founded and are on the leadership team of MAPLE Business Council - a non-profit cross-border networking organization promoting increased economic ties between the U.S. and Canada. For more information, please visit www.maplebusinessadvisors.com.
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  • Hello Health Inc.
    Senior Vice President Channel Partner & International Marketing
    Hello Health Inc. Sep 2012 - Dec 2013
    Quebec, Qc, Ca
    Identified and championed market entry into LATAM and establishment of Hello Health Mexico. Led market research and missionary sales work. Built partner and business eco-system in Mexico for marketing communications, business services, recruiting, financing and investment sourcing. Hired local manager and established an initial client base. U.S. focus generated new partner and business development revenue stream and platform opportunities.
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  • Hello Health Inc.
    Vice President Of Marketing
    Hello Health Inc. Aug 2011 - Sep 2012
    Quebec, Qc, Ca
    Provider of the disruptive SaaS-based Hello Health electronic health record platform. The branding and a business model that trumps all other value propositions in the segment were the initial attractions. Initial focus led to enhanced lead generation, increased market visibility, a systematic brand review and a new strategy for engaging patients. Led 5-person marketing team and collaborated with agency partners to a new consolidated brand positioning and cohesive communications.
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  • The 360 Marketer
    Principal
    The 360 Marketer Jan 2011 - Aug 2011
    Tustin, California, Us
    Marketing consulting practice providing strategic and tactical marketing support for clients seeking to drive profitable business growth through increased brand awareness and regard, lead generation, optimized customer and event marketing, and sales empowerment. I had the privilege of supporting the Emergency Medicine Patient Safety Foundation, including enhancing their national profile through a leadership summit that brought together thought leaders and national stakeholders, expanded web and social media presence. Provided market analysis and strategic planning for Canadian-based Myca Health Inc. Hired by founder as Vice President of Marketing.
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  • Clinicomp International, Inc.
    Vice President Marketing
    Clinicomp International, Inc. Jul 2009 - Dec 2010
    San Diego, California, Us
    Developer of inpatient electronic medical records/clinical information systems for hospitals. Responsible for leading marketing of Essentris EMR suite. Significantly increased market visibility and lead generation through expansion of marketing programs, development of a market intelligence infrastructure and growth of marketing team.
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  • Patient Care Technology Systems
    Vice President Marketing & Founding Executive
    Patient Care Technology Systems Apr 2001 - Jul 2009
    Pioneering developer of real-time location (RTLS) enabled tracking and documentation solutions for hospitals. As a founding executive, launched company in emergency department information system (EDIS) market. Created and led corporate identity, branding, marketing communications, lead generation and sales support. Established national profile for company through media relations and cultivation of customer evangelists. Identified a strategic acquisition which doubled customer base, enriched value proposition and created sustainable competitive advantage.
  • Entertainment Systems Technology
    Vice President Marketing
    Entertainment Systems Technology Jan 2000 - Apr 2001
    Led marketing for interactive place-based advertising medium featuring advergaming content on FunPad wireless mobile device. Piloted media network at McDonald's, Denny's and TGI Friday's working with national advertisers including Coca-Cola and MasterCard. Translated and piloted concept to health care vertical.
  • Pizza Hut - Pepsico/Tricon Global Restaurants/Yum! Brands
    Director Of Marketing
    Pizza Hut - Pepsico/Tricon Global Restaurants/Yum! Brands Apr 1995 - Dec 1999
    Plano, Tx, Us
    Held Marketing Director positions in menu development, national marketing and 1300-unit Dine-In restaurant business for the world's largest pizza restaurant company. Grew $500 million dine-in business over 3%. Led marketing execution of successful Pizza Hut brand re-stage involving roll out to 140,000 front-line staff. Launched first pizza topping in over a decade and first-ever pizza for Dine-In business. Co-led professional development strategy for Marketing department.
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  • The Pillsbury Company
    Senior Marketing Manager - Prepared Dough Products
    The Pillsbury Company Oct 1989 - Mar 1994
    Us
    Senior Marketing Manager - BreadstuffsMarketing Manager - PDP New ProductsMarketing Manager -BiscuitsAchieved record sales and profits for Biscuits brand. Led marketing for $130 million brand group growing sales 7% for most profitable SKU in company. Led over 25 product development programs. Developed and executed integrated holiday advertising/promotional campaign across divisions.
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  • Pillsbury Canada
    Marketing Manager
    Pillsbury Canada Sep 1985 - Sep 1989
    Led marketing of $18 million Totino's frozen pizza brand. Restaged brand to pizza snacks encompassing new products, branding, advertising, promotion and packaging. Achieved record market share becoming category leader.
  • Loblaw Companies Limited
    Associate Category Manager
    Loblaw Companies Limited May 1984 - Sep 1985
    Brampton, Ontario, Ca
    Loblaw Companies Limited is the largest food retailer in Canada encompassing 1,000 corporate and franchise supermarkets and operating under 22 regional and market segment banners.Managed merchandising strategy for $70 million condiments, sauces and international food categories and $100 million paper, pet food and household cleaning cateories. Negotiated with vendors on category listings/delistings, advertising and promotional spending. Responsible for attracting and managing $750k in supplemental vendor spending. Launched international foods campaign. Created computerized system for listing over 8000 SKUs. Represented company in television advertising. Promoted from Merchandising Analyst.
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Stephen D. Armstrong Skills

Strategy Marketing Strategy Integrated Marketing Strategic Partnerships Lead Generation Strategic Planning Marketing Communications Marketing Digital Marketing Leadership Competitive Analysis Management Direct Marketing Business Development Start Ups Online Marketing Public Relations New Business Development B2b Social Media Marketing Sales Brand Management Social Media Market Research Online Advertising Marketing Management Entrepreneurship Advertising Media Relations Sales Operations Product Marketing Brand Development Email Marketing Team Building Executive Management Brand Awareness Product Development Product Management Customer Acquisition Program Management Thought Leadership Product Launch Market Planning Healthcare Marketing Research Event Planning Segmentation Mobile Devices Positioning B2b Marketing

Stephen D. Armstrong Education Details

  • Ivey Business School At Western University
    Ivey Business School At Western University
    Business Administration
  • Pepsico Marketing Leadership
    Pepsico Marketing Leadership
  • Center For Creative Leadership
    Center For Creative Leadership
    Leadership Development Program

Frequently Asked Questions about Stephen D. Armstrong

What company does Stephen D. Armstrong work for?

Stephen D. Armstrong works for Maple® Business Council

What is Stephen D. Armstrong's role at the current company?

Stephen D. Armstrong's current role is Co-Founder & President MAPLE® Business Council | Community-Builder | Marketer.

What is Stephen D. Armstrong's email address?

Stephen D. Armstrong's email address is sa****@****ter.net

What is Stephen D. Armstrong's direct phone number?

Stephen D. Armstrong's direct phone number is +170434*****

What schools did Stephen D. Armstrong attend?

Stephen D. Armstrong attended Ivey Business School At Western University, Pepsico Marketing Leadership, Center For Creative Leadership.

What are some of Stephen D. Armstrong's interests?

Stephen D. Armstrong has interest in B2c Marketing, Marketing And Brand Strategy, International Marketing, B2b, Health Care Marketing.

What skills is Stephen D. Armstrong known for?

Stephen D. Armstrong has skills like Strategy, Marketing Strategy, Integrated Marketing, Strategic Partnerships, Lead Generation, Strategic Planning, Marketing Communications, Marketing, Digital Marketing, Leadership, Competitive Analysis, Management.

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