Stephen Denny Email & Phone Number

Englewood, Co, Us

Strategic marketing consultancy focused on brand positioning, messaging architecture development, competitive marketing strategy, channel and alliance marketing, and sales enablement strategies.Trend research study projects include Magnet: Post-Covid Future of Work (wave 2), exploring the major forces impacting the post-pandemic hybrid workstyle and how brands and employers can get the most out of the human capital they have. Clients include Logitech, Comms vNext 2024, Landis Technologies LLC.

Houston, Tx, Us

Responsible for all digital marketing, partner marketing, and brand marketing activities as well as GTM/go-to-market sales strategies for this mid-sized player in unified communications and collaboration technology and 2011 Microsoft Partner of the Year. Managing the people, strategy, and budgets for a team responsible for outbound marketing campaigns & marketing effectiveness, CRM and email marketing, content marketing, thought leadership, partner marketing, and go-to-market (GTM) strategy.

Strategic marketing consultancy focused on brand positioning, messaging architecture development, competitive marketing strategy, channel and alliance marketing, and sales enablement strategies. Beyond the strategy and messaging work, an important center of gravity is the AIM Program, a web-based channel and alliance partner engagement/lead generation portal that presents our clients' unique point of view to field sellers while driving a heavy volume of enterprise leads. Past clients include Jabra and their "Devices Make Experiences" program, plus Nuance Imaging, Logitech, Barco, and others. We've also run syndicated research studies like the “Magnet” Mid- to Post-Covid Future of Work study (2022), as well as the Culture & Technology Intersection study (2016-2022), exploring how smart companies take advantage of critical shifts in the culture relating to trust, credibility, authenticity, and brand values alignment.Clients in Collaboration and Productivity Technology (Video Collaboration, End Points/Headsets, Unified Communications), Cyber Security, SaaS/IaaS, Green Energy, Performance Apparel & Fabric, Food, CPG, Avionics, Professional Services & others.• Productivity and collaboration device client (2011 to 2019): branding, positioning, messaging architecture, product marketing, go-to-market execution. Channel and alliance partner lead generation program (AIM Program) produced $20m in incremental revenue over 3 years, affecting financial turnaround. Managed product launches for several major product lines, developed all competitive positioning, and executed multiple global campaigns. • Software client (2016-2018): channel lead generation program drove 400 enterprise leads in first 4 weeks against “giant” in industry, outbound marketing, and product marketing. • Performance apparel ingredient brand client (2011-2013): competitive positioning, brand development, go-to-market strategy resulted in $140m in incremental revenue in 18 months.

Boutique consultancy focused on spotting the trends that drive business performance and then giving our clients the tools and insights to act on them so they can achieve real-world financial results. The Culture & Technology Intersection Study - the research that formed the basis for our book, Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World (Career Press, 2020) - explores the impact of technology on culture. This five year tracking study focused on 3 important subjects: . The future of the brand/consumer relationship: the need for control, the shift to "raw" communications, and the pull of values alignment and "heroic credibility" in an age of collapsing trust.. The future of the digital footprint: how smart brands can "re-humanize" the digital relationship, the need for novelty and newness in an algorithm-driven world, and the hunger for personalization in an age of digital narcissism. . The future of work: understanding the lifecycle of ideas within the enterprise and the workflow/workspace design implications to productivity in an age of distraction to the social dislocation of technology.

Mountain View, California, Us

VP of Marketing responsible for all outbound marketing. Responsible for marketing strategy, consumer marketing, content marketing, budget management, sales enablement.

Incline Village, Nv, Us

Executive management team member responsible for all sales and marketing for privately held $10m B2B provider of proprietary entertainment & loyalty solutions. Hired for succession plan by owner, left in Jan. 2006 after opting out of MBO.Responsible for marketing strategy, sales strategy, customer acquisition.

Santa Cruz, Ca, Us

Responsible for all marketing strategy, budget management, consumer marketing, customer acquisition, and personnel management for the Asia/Pacific, Japan, and Latin American regions. Channels include retail, enterprise, commercial and OEM. • Created entry strategy to penetrate Japanese retail market, including advertising, public relations, in-store merchandising, channel and product marketing activities.

Santa Cruz, Ca, Us

Responsible for channel marketing strategy, budget management, customer acquisition, sales enablement, and personnel management for US retail, commercial, OEM and RBOC business, plus online/digital marketing team and marketing services team. • Delivered B2B demand generation programs with ROI's consistently in 500% range. • Increased sell through 60%+ at company’s largest B2C global account through consumer promotion with Bond film, “Die Another Day.” ROI of 300%+. • Led cross-functional programs to develop corporate advertising strategy, ecommerce and website relaunch, brand guideline development and new product launch processes.

Tokyo, Jp

Recruited to turn around performance of Consumer Media Group and to launch new hardware business unit. Responsible for P&L, budget management, marketing strategy, sales enablement, consumer marketing, operations and procurement functions of a $200m division. • Expanded Hi8 tape distribution to additional 10,000 retail storefronts in 90-day campaign. • Increased operational efficiency by reducing number of active models by 66%, eliminating all obsolete inventory and dropping total inventory level by 33% in first two quarters.

Developed recording media (Zip and Jaz disks) elements of the company’s strategy, relying on packaging, merchandising and alliances. Responsible for consumer marketing, budget management, customer acquisition, packaging development, sales enablement.• Drove 200% sell-through increase at participating accounts by introducing new consumer packaging and merchandising strategy for Zip disk media. • Launched first global promotion with Viacom and Paramount Pictures to deliver entertainment content on Zip media.

Detroit, Michigan, Us

Recruited to create the marketing function for this startup division within General Motors, responsible for pricing and brand. Managed advertising, direct and interactive marketing, budget management, consumer marketing, application of consumer insight, persona creation.• Wrote the first marketing plan and sales strategy, securing its first $40 million marketing budget including the first national print and television advertising campaigns. Ran the division's initial launch meetings. • Developed the consumer / vehicle segmentation strategy including the prioritization of vehicle platforms using a proprietary econometric conjoint model.

Tokyo, Jp

Responsible for P&L, budget management, marketing strategy, consumer marketing, sales enablement, operations and procurement functions of the $200m Consumer Media Group within Sony Recording Media Sales and Marketing.• Core team member that turned around division from $20 million loss to 4th most profitable division in Sony Electronics within 12 months. Achieved #1 share position and 2X share lead over industry #2 in a commodity business. Grew VHS from #4 share to #1 and audio tape from #4 to #2. • Developed retail promotions averaging 38% greater incremental sell through in audio and 32% greater incremental sell through in video than competition. Increased 8mm cassette NIBT by 1,200%, High Grade 8mm sales by 300%, and delivered $4 million in cost savings by inventing "hang-tab" packaging.

Mba, Marketing

Ba, East Asian Studies