Stephen Nason Email & Phone Number

Culver City, California, US

Culver City, California, US

Los Angeles, CA, US

New York City, NY, US

Lead evolution of our customer journey across email flow development, loyalty and referral programs to increase LTV and customer retentionOversee omnichannel product launches and promotions including GWPs, packages, and giveawaysCraft market entry strategies, nearly doubling the fleet of brick and mortar locations across the New York, Los Angeles and.

New York, NY, US

• Oversee all marketing strategy and initiatives for 20+ studios across the Boston, Connecticut, Westchester, DC, Philadelphia, and Miami markets and lead a team of 7 direct reports
• Spearhead regional and national integrated marketing campaigns including content, design, operations, and tech components
• Support Field Marketing Managers in crafting customized regional plans that effectively drive growth in acquisition, retention and customer loyalty as well as strengthen local brand love
• Build comprehensive KPI reports at both the regional and studio level and leverage data insights to remain agile and pivot strategy according to business needs
• Forge valuable partnerships with like-minded brands that enhance our riders’ experience and drive mutually beneficial exposure
• Craft and execute powerful pre-opening marketing plans for new studios

New York, NY, US

• As a Field Marketing Manager I support all marketing initiatives for 13 studios across the DC, Philadelphia, Miami & Hamptons markets by:
• Generating strategic marketing plans and creative business-driving solutions to build ridership and strengthen our brand identity
• Forging partnerships with like-minded brands to enhance the rider experience
• Developing and executing powerful pre-opening marketing plans for new studios
• Managing and maintaining brand identity and consistency throughout all projects and partnerships
• Ensuring national and local campaigns are executed on time and within budget

New York, NY, US

• As the Marketing & Community Manager for our new Georgetown location I have driven ridership and strengthened our community by:
• Securing partnerships and promotions with local businesses and community influencers whose missions and brands resonate with SoulCycle riders.
• Working closely with our Field Marketing Manager on developing and implementing regional marketing initiatives.
• Planning and executing both in-studio and out-of-studio events.
• Populating our studio Facebook account with fresh, engaging and on-brand content.
• Providing high-level customer service and exceptional hospitality to SoulCycle clients.

Reston, VA, US

• Siteworx is an award-winning digital experience agency that helps businesses forge genuine connections. For more than a decade, Siteworx has helped digital leaders such as Time Warner Cable, Citrix Online and Mandarin.
• Executing our social media strategy by populating all channels with relevant content, including Twitter, LinkedIn, Facebook and Google+, driving engagement and awareness among industry influencers and prospective.
• Leading the development of all assets and processes for the first-ever Siteworx Client Satisfaction Program, based on the Net Promoter Score methodology, in order to garner rich insights into our clients' sentiments.
• Managing all paid online advertising and lead-generation programs including social media campaigns, CPL and CPM programs, Google AdWords, as well as sponsored content in relevant media outlets.
• Owning our promotional budget and strategically planning and allocating spend to different channels throughout the year.
• Running logistics and developing promotional plans for event sponsorships as well as manning the booth and engaging with prospects at the event.

New York, NY, US

• As a TA for the 10-week Digital Marketing course I will support the lead instructors by:
• Providing office hours to work with students in a one-on-one environment in addition to communicating via email and online collaboration platforms
• Taking attendance and grading classwork as well as providing constructive feedback to enhance the learning process
• Regularly meeting with GA staff, including Curriculum and Production teams to discuss course progress
• Assisting in lesson planning by contributing content and facilitating collaboration and discussion in the classroom

New York, NY, US

Took a 10-week intensive business course in Digital Marketing covering: analytics; data visualization; metrics and sources; segmentation, targeting and tracking; testing and experimentation; storytelling; UX; content strategy; activation and retention; email marketing; search marketing; social media and influencer marketing; and Facebook, LinkedIn and.

Washington, DC, US

• Developed and managed an integrated social media marketing campaign to promote a real estate development firm's two new high-end properties.
• Produced comprehensive proposals and conducted brand strategy consultations to assist DHM Media Group in securing new business.
• Utilized creative email marketing techniques to drive web traffic and build social following for the media group.
• Developed marketing and branding materials to highlight the media group’s service offerings while simultaneously increasing awareness in the local market.

Washington, District Of Columbia, US

• Prospected and secured clientele in untapped markets for two new publications.
• Updated and maintained the CRM to document prospective leads as well as coordinate business development efforts for existing accounts.
• Developed advertorial content to garner interest in featured properties and local businesses while effectively maintaining the publications’ brand.

Washington, District Of Columbia, US

• Utilized social media platforms to strategically highlight realtor listings and new developments to homeowners and industry professionals, helping to promote the agent’s properties and driving increased traffic to.
• Managed an integrated social media campaign to increase online marketing reach to homeowners, real estate agencies, developers, and local businesses, resulting in a 31% increase in Facebook “likes.” Campaign includes.
• Researched, developed, and wrote editorial content for lifestyle spreads highlighting area eateries, events, and activities, yielding a broadened content range for the publication, sharpened brand image, and increased.

New York, NY, US

• Authored all posts for, as well assisted in the development and execution/publication of, a new blog for the company’s highest grossing product, Television Fanatic, resulting in a broadened user community and stronger.
• Participated in brainstorming sessions with senior management and conducted competitive analyses and market feasibility research to aid in the product development process.
• Prepared weekly industry-related news briefs for senior management, summarizing key events and market opportunities as well as general trends and possible competitors in the marketplace.

New York, US

• Led, motivated, and incentivized the sales team to successfully achieve the New Canaan retail location sales and conversion goals.
• Collaborated with the corporate operations, merchandising, allocation and marketing teams to cater store strategy to our local market, improve operations, and maintain brand standards.
• Supported general manager in daily operations including product merchandising, shipment processing, transaction management, and conflict resolution as well as training and coaching sales staff
• Served as a brand ambassador, representing Rugby at community events and establishing lasting relationships with high-profile clientele, in turn fostering a positive reputation for our retail location and capturing the.

New York, US

• Drove sales to meet daily and weekly goals at this retail location by effectively advising my clientele on purchasing decisions tailored to their needs that were informed by my breadth of product knowledge.
• Developed lasting and meaningful relationships with clientele, delivering exceptional customer service and increasing customer retention as well as lifetime value.
• Collaborated with the creative and visual teams in merchandising the product line, and maintained order on the sales floor during seasonal changeover.

Bachelor Of Business Administration (Bba), Marketing And International Business

Semester Abroad, International Finance And Brand Development

Diploma

Education record