Stephen Nason's Location
Los Angeles, California, United States, United States
Stephen Nason's Contact Details
Stephen Nason work email
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Stephen Nason personal email
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About Stephen Nason
A relentlessly motivated and passionate brand marketer with a killer eye for detail and strong analytical skills. I have extensive experience in scaling national brands through integrated campaigns, strategic partnerships, influencer marketing, experiential activations, content development and media strategy.
Stephen Nason Work Experience Details
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Director Of GrowthVaynercommerce Apr 2023 - PresentCulver City, California, Us -
Associate Director Of GrowthVaynercommerce Mar 2022 - Apr 2023Culver City, California, Us
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Senior Marketing And Communications ManagerBoy Smells Dec 2020 - Mar 2022Los Angeles, Ca, Us -
Brand Marketing ManagerHeyday Jan 2019 - Dec 2020New York City, Ny, UsLead evolution of our customer journey across email flow development, loyalty and referral programs to increase LTV and customer retentionOversee omnichannel product launches and promotions including GWPs, packages, and giveawaysCraft market entry strategies, nearly doubling the fleet of brick and mortar locations across the New York, Los Angeles and Philadelphia markets from 6 to 11 shopsDeploy localized business driving campaigns to increase 4-wall EBITDA in ramping shops, driving over $200k in additional shop revenue in 2019Oversee PR strategy and manage all external agency relationships, repositioning Heyday from a regional company to a national leader in the skincare space and securing placements in Forbes, Business Insider, Well+Good and GlossyEstablish and maximize partnerships with like-minded brands such as Parsley Health, Soho House and Supergoop! resulting in elevated awareness, client acquisition and new revenue streamsLaunch Heyday Founding Membership and Insiders programs to support new shop openings, exceeding membership sales and paid new client acquisition goals by over 200%Build sustainable standard operating procedures and develop KPIs for product launches and technical marketing rollouts for field team of 300+Drive new client acquisition and build buzz through strategic influencer activations Enhance membership experience and build brand loyalty through curated digital content, local events and referral programs -
East Coast Regional Marketing ManagerSoulcycle Inc. Oct 2017 - Aug 2018New York, Ny, Us•Oversee all marketing strategy and initiatives for 20+ studios across the Boston, Connecticut, Westchester, DC, Philadelphia, and Miami markets and lead a team of 7 direct reports•Spearhead regional and national integrated marketing campaigns including content, design, operations, and tech components•Support Field Marketing Managers in crafting customized regional plans that effectively drive growth in acquisition, retention and customer loyalty as well as strengthen local brand love•Build comprehensive KPI reports at both the regional and studio level and leverage data insights to remain agile and pivot strategy according to business needs•Forge valuable partnerships with like-minded brands that enhance our riders’ experience and drive mutually beneficial exposure •Craft and execute powerful pre-opening marketing plans for new studios•Ensure that all campaigns and partnerships are executed on time and within budget while maintaining consistency of brand standards and voice -
Field Marketing ManagerSoulcycle Inc. Sep 2016 - Nov 2017New York, Ny, UsAs a Field Marketing Manager I support all marketing initiatives for 13 studios across the DC, Philadelphia, Miami & Hamptons markets by:•Generating strategic marketing plans and creative business-driving solutions to build ridership and strengthen our brand identity •Forging partnerships with like-minded brands to enhance the rider experience•Developing and executing powerful pre-opening marketing plans for new studios•Managing and maintaining brand identity and consistency throughout all projects and partnerships•Ensuring national and local campaigns are executed on time and within budget•Assisting in the development and execution or rider engagement, retention and acquisition programs both on the regional and studio level•Distilling key research to create marketing initiatives based on local rider habits and demographics
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Marketing & Community ManagerSoulcycle Inc. May 2015 - Sep 2016New York, Ny, UsAs the Marketing & Community Manager for our new Georgetown location I have driven ridership and strengthened our community by:•Securing partnerships and promotions with local businesses and community influencers whose missions and brands resonate with SoulCycle riders.•Working closely with our Field Marketing Manager on developing and implementing regional marketing initiatives. •Planning and executing both in-studio and out-of-studio events.•Populating our studio Facebook account with fresh, engaging and on-brand content.•Providing high-level customer service and exceptional hospitality to SoulCycle clients.• Maintaining the SoulCycle brand's distinct culture and fostering local community.•Collaborating with the operations, marketing and studio management teams on the implementation of standard operational policies and procedures designed to accommodate the rapid growth objectives of our organization.•Training, motivating, directing, coaching and evaluating all studio staff, creating and maintaining a team that is highly personable, client-oriented and committed to achieving and exceeding both the studio and company goals.•Supporting the studio's retail operations and driving sales through effective merchandising and clienteling.
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Marketing Specialist, Social Media & AnalyticsSiteworx, Llc Aug 2014 - May 2015Reston, Va, UsSiteworx is an award-winning digital experience agency that helps businesses forge genuine connections. For more than a decade, Siteworx has helped digital leaders such as Time Warner Cable, Citrix Online and Mandarin Oriental Hotel Group achieve tangible results across the full marketing value chain and engage their customers and prospects in more meaningful, more profitable ways. In 2014, Siteworx was named Adobe’s “2013 North American Regional Partner of the Year.”As a part of the Siteworx marketing team I work on maximizing our qualified lead generation and fostering meaningful engagements with our prospects by:•Executing our social media strategy by populating all channels with relevant content, including Twitter, LinkedIn, Facebook and Google+, driving engagement and awareness among industry influencers and prospective clients. •Leading the development of all assets and processes for the first-ever Siteworx Client Satisfaction Program, based on the Net Promoter Score methodology, in order to garner rich insights into our clients' sentiments and enable Siteworx to continuously exceed client expectations.•Managing all paid online advertising and lead-generation programs including social media campaigns, CPL and CPM programs, Google AdWords, as well as sponsored content in relevant media outlets.•Owning our promotional budget and strategically planning and allocating spend to different channels throughout the year.•Running logistics and developing promotional plans for event sponsorships as well as manning the booth and engaging with prospects at the event.•Actively monitoring and analyzing the performance of all marketing platforms including E-mail, paid and organic social media, paid search, public relations, and website traffic.•Develop comprehensive weekly KPI reports for senior management providing strategic insights and recommendations for increasing qualified lead generation, social engagement, and brand awareness across all channels. -
Teaching Assistant - Digital MarketingGeneral Assembly Jan 2015 - Apr 2015New York, Ny, UsAs a TA for the 10-week Digital Marketing course I will support the lead instructors by:•Providing office hours to work with students in a one-on-one environment in addition to communicating via email and online collaboration platforms•Taking attendance and grading classwork as well as providing constructive feedback to enhance the learning process•Regularly meeting with GA staff, including Curriculum and Production teams to discuss course progress•Assisting in lesson planning by contributing content and facilitating collaboration and discussion in the classroom -
Digital Marketing StudentGeneral Assemb.Ly Jun 2014 - Aug 2014New York, Ny, UsTook a 10-week intensive business course in Digital Marketing covering: analytics; data visualization; metrics and sources; segmentation, targeting and tracking; testing and experimentation; storytelling; UX; content strategy; activation and retention; email marketing; search marketing; social media and influencer marketing; and Facebook, LinkedIn and Twitter advertising. The course culminated in the development of a comprehensive digital marketing campaign including strategy, tactics, sample content, and proposed metrics for measurement and optimization.
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Strategic Marketing ConsultantDhm Media Group May 2014 - Jun 2014Washington, Dc, Us•Developed and managed an integrated social media marketing campaign to promote a real estate development firm's two new high-end properties.•Produced comprehensive proposals and conducted brand strategy consultations to assist DHM Media Group in securing new business.•Utilized creative email marketing techniques to drive web traffic and build social following for the media group. •Developed marketing and branding materials to highlight the media group’s service offerings while simultaneously increasing awareness in the local market. -
Marketing And Advertising InternDistrict Home Magazine Jan 2014 - May 2014Washington, District Of Columbia, Us•Prospected and secured clientele in untapped markets for two new publications.•Updated and maintained the CRM to document prospective leads as well as coordinate business development efforts for existing accounts.•Developed advertorial content to garner interest in featured properties and local businesses while effectively maintaining the publications’ brand. -
Social Media CoordinatorDistrict Home Magazine Sep 2013 - Dec 2013Washington, District Of Columbia, Us•Utilized social media platforms to strategically highlight realtor listings and new developments to homeowners and industry professionals, helping to promote the agent’s properties and driving increased traffic to their respective listing pages. •Managed an integrated social media campaign to increase online marketing reach to homeowners, real estate agencies, developers, and local businesses, resulting in a 31% increase in Facebook “likes.” Campaign includes coordinating and populating the magazine’s Facebook, Twitter, and Pinterest accounts, as well as creating an Instagram and Tumblr blog.•Researched, developed, and wrote editorial content for lifestyle spreads highlighting area eateries, events, and activities, yielding a broadened content range for the publication, sharpened brand image, and increased advertising demand from local businesses and realtors.
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Product Intern At Mindspark Interactive Network, Inc.Iac Jun 2013 - Aug 2013New York, Ny, Us•Authored all posts for, as well assisted in the development and execution/publication of, a new blog for the company’s highest grossing product, Television Fanatic, resulting in a broadened user community and stronger brand recognition.•Participated in brainstorming sessions with senior management and conducted competitive analyses and market feasibility research to aid in the product development process. •Prepared weekly industry-related news briefs for senior management, summarizing key events and market opportunities as well as general trends and possible competitors in the marketplace. -
Supervisor At Rugby Ralph LaurenRalph Lauren May 2012 - Aug 2012New York, Us•Led, motivated, and incentivized the sales team to successfully achieve the New Canaan retail location sales and conversion goals.•Collaborated with the corporate operations, merchandising, allocation and marketing teams to cater store strategy to our local market, improve operations, and maintain brand standards.•Supported general manager in daily operations including product merchandising, shipment processing, transaction management, and conflict resolution as well as training and coaching sales staff•Served as a brand ambassador, representing Rugby at community events and establishing lasting relationships with high-profile clientele, in turn fostering a positive reputation for our retail location and capturing the loyalty and support of our community. -
Sales Associate At Rugby Ralph LaurenRalph Lauren May 2011 - May 2012New York, Us•Drove sales to meet daily and weekly goals at this retail location by effectively advising my clientele on purchasing decisions tailored to their needs that were informed by my breadth of product knowledge.•Developed lasting and meaningful relationships with clientele, delivering exceptional customer service and increasing customer retention as well as lifetime value. •Collaborated with the creative and visual teams in merchandising the product line, and maintained order on the sales floor during seasonal changeover.
Stephen Nason Skills
Social Media Marketing
Facebook
Social Media
Event Planning
Marketing
Sales
Online Marketing
Retail
Microsoft Office
Advertising
Editing
Microsoft Excel
Brand Development
Blogging
Social Networking
Microsoft Word
Public Relations
French
Fashion
Branding And Identity
Marketing Strategy
Email Marketing
Market Research
Marketing Communications
Online Advertising
Strategy
Photography
Fundraising
Marketing Research
Competitive Analysis
Press Releases
Access
Nonprofits
Sales Management
Merchandising
Editorial Product Development
Editorial
Strategic Brand Positioning
Print And Digital Marketing
Communication
Brand Development Strategy
Brand Management
Content Development
Strategic Content Development
Professional Proficiency In Spanish
Conversational French
International Finance
Advertorials
Database Marketing
Market Res
Stephen Nason Education Details
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The George Washington University School Of BusinessMarketing And International Business -
The American University Of ParisInternational Finance And Brand Development
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Choate Rosemary HallDiploma
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New Canaan Country School
Frequently Asked Questions about Stephen Nason
What company does Stephen Nason work for?
Stephen Nason works for Vaynercommerce
What is Stephen Nason's role at the current company?
Stephen Nason's current role is Director of Growth at VaynerCommerce.
What is Stephen Nason's email address?
Stephen Nason's email address is st****@****ine.com
What is Stephen Nason's direct phone number?
Stephen Nason's direct phone number is +120324*****
What schools did Stephen Nason attend?
Stephen Nason attended The George Washington University School Of Business, The American University Of Paris, Choate Rosemary Hall, New Canaan Country School.
What are some of Stephen Nason's interests?
Stephen Nason has interest in Interior Design, Fashion, Real Estate, Civil Rights And Social Action, Lifestyle, Economic Empowerment, Education, Environment, Gastronomy, Poverty Alleviation.
What skills is Stephen Nason known for?
Stephen Nason has skills like Social Media Marketing, Facebook, Social Media, Event Planning, Marketing, Sales, Online Marketing, Retail, Microsoft Office, Advertising, Editing, Microsoft Excel.
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