Marketing Communications Manager
Toronto, Canada Area
Green and Spiegel is Canada’s largest and oldest immigration law firm with over 50 years of experience assisting a diverse global clientele. We are headquartered in Toronto, Canada with U.S. offices in Philadelphia, Pennsylvania, Providence, Rhode Island and Vail, Colorado.Green and Spiegel offers a full range of Canadian and American immigration services for employers, temporary workers, individuals and their families. Whether you are coming to Canada or the United States, to work, join your family, or seek new opportunities, Green and Spiegel can help. Responsible for: Managing the marketing and communications for Canada's largest and oldest boutique immigration law firm. * Develop and implement strategic marketing and business development plans and tactical support for 20 associates.* Manage and execute responses to RFP/RFI/Proposal/Pitch opportunities; track ROI* Manage all aspects of marketing and communications, including: brand management, website, content development, social media, advertising, public relations, promotional items, trade show booth and materials* Manage all public and media relations for the firm; secure media placements, implement and manage content and social media strategies* Facilitate lateral integration including related public relations, individual business plans, internal meetings for cross-selling initiatives and client development* Coordinate and manage firm-hosted and sponsored events (including seminars, presentations and receptions), sponsorship activities, speaking engagements, etc.* Coach associates on successful business development strategies and techniques* Manage public-relations initiatives to further awareness and positioning of the firm, including submissions for major awards, comprehensive survey response campaigns (ex. Chambers, Super Lawyers, Best Lawyers)