A passionate and professional senior manager with extensive industry leadership experience in sports marketing, content and creative services. Most recently built an internal creative agency function for Betfair, leading production, content and creative teams. Part of the business leadership team, shaped the brand and content strategies that drove significant exposure growth. Previously led a creative services team at the AFL, servicing major campaigns and projects across AFL, AFLW, events, marketing, corporate partnerships and externals such as Tennis Australia. Delivered outstanding results in prior roles as manager of $4m+ experiential sports marketing activations in the USA, an extensive custom publishing portfolio in Melbourne, followed by business ownership in international publishing and media.Key skills and specialties: Key skills and specialties: ✅ Leadership and General Management✅ Relationship Management✅ Commercial Management and Financial Acumen✅ Creative Agency Management✅ Brand Strategy✅ Digital Content Strategy✅ Communication Plans✅ Campaign Planning✅ Publishing✅ Team and Culture