Marketing research and analysis professional with 15+ years’ experience providing insightful sales & marketing analysis, market & media research, strategic planning and competitive intelligence. Expertise includes identifying clients’ and teams’ needs & objectives. Analyzing and positioning information, products & services to meet their requirements. Competent in analysis and implementation of data for both B2B & B2C.• Provide valuable insights and recommendations to support client’s strategic marketing and sales initiatives.• Consult with clients to identify information/assets that best address their objectives/needs. Develop recommendations to satisfy requirements.• Use a consultative analysis approach to build and maintain effective relationships with clients, sales and marketing teams.• Competent and avid researcher – analytical, thorough, accurate and resourceful.• Skilled in analysis and reporting: competitive, sales & marketplace analysis, market & media research, opportunity assessments, customer segmentation, lead generation, target marketing, presentations, dashboards, KPIs, benchmarking.• Talented in creating analyses and presentations that translate data into actionable insights with visual and written summaries.• Well versed in multiple digital analytics: siteCatalyst, comScore, Google Analytics, SEO/SEM, social media, etc.• Deep understanding of digital and traditional media and strategies: print, online, television, radio, OOH. Knowledgeable in the reach & strengths of each and how they can cohesively work together in a multi-media campaign. Expert in media research/analysis.• Designed, developed and implemented targeted email marketing programs. List development and segmentation. Manage & track metrics to optimize performance.• Computer/software skills: MS Office (Advanced Excel, PowerPoint, Outlook, Word, Access); MapInfo Pro (GIS); Constant Contact; Nielsen software; MarketInsight; PrimeLingo; SiteCatalyst; comScore; Google Analytics.
Listed skills include Advertising, Digital Media, Market Research, Marketing, and 38 others.