Directed activities of research, pricing, creative, and publication departments located in multiple locations. Developed and maintained budgets and timelines while monitoring team progress and enforcing deadlines. Created corporate and product advertising and brand messages to increase recognition, customer acquisition and sales. Led the development and go-to-market strategies for new product introductions.

Led a team of five national account specialists and a creative staff of seven including editorial, graphic arts, photography, research, and trade show. Pursued customer account acquisition and supported sales initiatives with marketing collateral including catalogs, flyers, and product sell sheets. Led branding initiatives for corporate identity as well as new products. Delivered sales presentations to chain buyers, facility directors, and food equipment dealers.

Generated $13M in annual sales of licensed-property trading cards. Spearheaded launch of products into new category (Collectable Card Games). Successfully negotiated licensing deals with Marvel, DC, Landmark Entertainment, Viacom/Paramount, Disney, the NHL, and the NBA.Strengthened company’s presence and set industry-wide precedent by introducing first ‘Big-Money’ tournament.Conceptualized and achieved the implementation of after-market support program that generated a 25% increase in… Show more Generated $13M in annual sales of licensed-property trading cards. Spearheaded launch of products into new category (Collectable Card Games). Successfully negotiated licensing deals with Marvel, DC, Landmark Entertainment, Viacom/Paramount, Disney, the NHL, and the NBA.Strengthened company’s presence and set industry-wide precedent by introducing first ‘Big-Money’ tournament.Conceptualized and achieved the implementation of after-market support program that generated a 25% increase in sales and valuable customer mailing lists. Show less