Zerorisk have a mission to make the world of global credit card payments safer. We are building a transformational SaaS platform, enabling merchants and acquirers to understand the risks in their businesses and provide the tools to resolve and eliminate those risks.In my role, I am responsible for the long term product strategy for the Zerorisk Merchant Management and Cyber Risk platform. Additionally I am responsible for building and executing the go to market (GTM) approach that will drive the marketing and sales motion for Zerorisk's transformative technology.

Building the Casper blockchain network globally through a range of growth activity focussed on key elements of a public blockchain's ecosystem. These are retail ownership, developer engagement, project building and partner acquisition. Leading a diverse team ( product management & product marketing, social marketing, comms, developer relations, strategic relations/biz dev ) in growing the Casper Network.

Algorand is the world's first carbon zero, public blockchain. It is one of a new generation of high performance, scalable, smart contract platforms that will enable a dramatic transformation in global finance, enabling a truly borderless, instant, global economy that is accessible by all. The native token of Algorand is the Algo and it one of the most powerful and robust crypto currencies in the world today. My role is to grow awareness of Algorand blockchain and the Algo crypto-currency, bringing new participants into the Algorand ecosystem. These participants include investors, innovators, developers, industry and governments. I have a fully decentralized, remote team spread across the globe - delivering outstanding marketing campaigns, community programs and though leadership communications to inspire the world to join the Algorand ecosystem and our global community.

LogMeIn is a $1.2Bn, global top 10 SaaS business and its business model is fueled by a combination of product virality, ToF marketing(B2C and B2B) and B2B Demand Generation. LogMeIn is headquartered in Boston, MA and its International headquarters are based in its office in Dublin’s Grand Canal Dock. My role within LogMeIn consists of 3 primary responsibilities: 1. VP Marketing, International BU: In this role, I lead a team of 30 marketers across our offices in Dublin, London, Munich, Bangalore, Syndey and SaoPaulo. This team covers a range of marketing functions including Regional Product Marketing, Demand\Lead Generation, Data Science, Marketing Automation, PR, ToF/OOH Marketing, in-regional B2B and channel marketing.2. Corp. Marketing lead on Global Strategy development: In this role, I work with our global leadership team to continually develop our GoToMarket strategies and decide on our multi-year, product x market prioritization plan. In both these roles, I report to our CMO.3. Site Leader, Dublin Office & International HQ: The latest addition to my responsibilities has been the role of site lead of our Dublin office for the last 18 months. This has been a highly rewarding experience, culminating in the move to our new office space in the Reflector building in GCD this year.Achievements: LMI International has grown over 4000% from 2012 to 2018 and we delivered double digit growth again in 2019. This growth has been achieved by consistent execution of an “invest to win” market prioritization model across the 7 years. Successfully launched a number of significant products to market during this time – join.me, Bold360, LastPass and currently preparing for the International launch of our GoToConnect product range. LogMeIn Dublin named in Ireland’s Best Workplaces 2019 (101-250 staff category).

Responsible for Brand development in EMEA. Grow SanDisk Brand awareness though PR, advertising, sponsorship, web and direct marketing activity. Responsible for developing and implementing EMEA online presence and e-commerce strategy.Deliver insights through development of EMEA focused Market research. Plan, track and manage ATL and BTL marketing budgets across the region. Develop ROI models to track response to marketing investment by region and retail partner. Established and built new marketing/growth teams in Eastern Europe, Middle East and Africa. Worked in partnership with MEA HQ in UAE ( Dubai ) to establish SanDisk as leading player in GCC region. Tradeshow and Sales Conference planning and management.Build PR infrastrure as core building block of all marketing activity. Manage ATL and BTL agency partners.

In this role, I managed the team that provided in-depth analysis of the performance of Dell's Consumer and SME eCommerce sites across EMEA. Developed a combination of strategic and tactical business responses to the challenges or opportunities presented by the team's analysis. Drove best practice across all regions and developed a "leaky pipes" model that allowed us to recognise loss at all points in the eCommerce purchase process. During my time in this role, Dell's eCommerce revenue grew at 20% YoY.

This role was responsible for the planning and execution of marketing activity to support Dell's Relationship Business sales segment across Europe, UK & Ireland. The primary focus of this role was to develop a workable Retention-Aquisition-Development model for medium sized enterprises - a challenge when account managers had 100+ accounts to manage. Developed a simplified business model that enabled account managers to quickly identify key opportunity customers to drive revenue and product\profitability penetration.

In this role, I led the team responsible for the pricing of Dell's Home and Small Business PCs (desktops and notebooks) in the UK and Ireland. In the period I managed this team, we delivered market leading pricing and configurations and drove significant market share gains.

In this role, I lead Dell's Consumer marketing team for the UK and Ireland. I was responsible for the planning, co-ordination and implementation of Dell's marketing activity. I managed a multi-million $ quarterly marketing budget, with responsibility for above and below the line marcomm and also managed Dell's banner progams within this customer segment

I held a number of Product Marketing positions during this period. At various times I managed Dell's Desktop, Notebook and Enterprise products in the UKI. These roles were commercial marketing roles focussed on driving demand into a call centre environment.

Technical support and consulting services & management.