Regional Sales Director (29 Locations & 33 Sales Reps)
▶ 𝗦𝗡𝗔𝗣𝗦𝗛𝗢𝗧:Led and oversaw 33 sales reps across 29 locations, two district sales managers, and a digital sales specialist. Led sales training, including Beacon Professional Sales, Salesforce implementation, and lead generation. Spearheaded initiatives for larger customer conversions, target tracking, and greenfield strategies. Professional Selling System. Improved team focus on sales goals through consistent communication, bi-weekly regional and district calls, and vendor meetings. Successfully integrated corporate initiatives, driving participation in Beacon Pro+ and Beacon Professional Selling System.▶ 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗘𝗗 𝗥𝗘𝗦𝗨𝗟𝗧𝗦:● Drove 14% in total sales growth by increasing existing account revenue through focused customer retention efforts and improved engagement, resulting in 106.9% attainment of the sales budget. ● Surpassed new and win-back business YTD goals by implementing targeted sales strategies and assigning previously inactive house accounts to sales reps, revitalizing customer relationships, and converting lost clients. ● Increased digital adoption 30% through the successful hiring and management of a digital sales specialist, positioning region as best improved in Beacon Pro Plus app utilization across the country. ● Reduced turnover to less than 8% by recruiting, hiring, and training 7 new territory sales reps and new district managers, resulting in improved customer retention and coverage.