Stephen Dwyer Email & Phone Number

Omaha, Ne, Us

Minneapolis, Minnesota, Us

Lead a team of directors, media sellers and account managers across Roundel’s Scaled Client Portfolio responsible for exceeding revenue targets for thousands of clients. Additionally, oversee all Inclusive Marketing Programs and the Roundel Media Fund, providing BIPOC brands with affordable marketing and media opportunities at Target. Lead Seasonal and multi-brand campaigns across Roundel’s entire client portfolio, driving significant revenue for Target during key moments for guests.

Minneapolis, Minnesota, Us

Developed the strategic direction and overall organization of the Client Management Team, composed of three divisions: Account Management, Program Management, and Inventory Management. Led media strategy and investment, creative strategy and operations, guest experience and creative execution. Responsible for the overarching strategic media approach across 7 vertical teams enabling optimal media and creative strategies that drive shopper and national ad revenue while supporting enterprise-wide initiatives. Worked closely with Target in India Media leaders to continue in-house strategy and refine tools, capabilities and processes that positively impacted the Roundel business.

Minneapolis, Mn, Us

Oversaw the media strategy and insights team at Target Media Network. Worked to in-house media operations and built an 85-person international media team responsible for planning, activating, optimizing, and reporting on shopper and national digital media campaigns across Target’s media ecosystem, with an emphasis on data-driven audience planning for hundreds of clients across multiple categories.

• Led digital strategy and planning for Union Park Marketing (Minnesota), where I exceeded lead goals for priority hospital clinics client by 10% in Q4 2015 and drafted the clinic’s 2016 digital marketing plan.• Oversaw the re-brand of non-profit, CUES (Nebraska), by conducting discovery, primary and secondary research, and agency RFP and selection processes.• Worked with Front Range Plastic Surgery (Colorado) on digital marketing strategies and tactics, including paid search campaign management. Increased lead volume YOY by 25% and reduced cost per lead by 15%.

San Francisco, California, Us

Led marketing strategy and planning for the Gap Adult, Body, Kids, Baby and Maternity businesses.• Coordinated marketing inputs for key cross-functional milestones and synthesized customer insights.• Developed plans and determined budgets across marketing vehicles for brick-and-mortar stores, and Gap.com; worked closely with finance to measure efficacy of investments.• Co-authored 2012 Marketing Plan for Gap inclusive of social innovation Styld.by.• Contributed to 5% positive sales comp month-over-month for stores.

Minneapolis, Us

Media consultant embedded at 3M and agency PMH.• Led digital portion of agency pitches to land Kmart Apparel & Home and JCP.• Guided overall digital transformation and pilots for 3M Industrial Adhesives & Tapes.• Assisted in the development of a digital media and marketing education series over 8 weeks for a multi-billion-dollar business unit at 3M. • Oversaw the development and deployment of affiliate program for key ecommerce client garnering over 5,000 new affiliates.

Minneapolis, Mn, Us

Led strategic development of national multi-channel marketing campaigns for Style, Design for All, and Sustainability within Target Marketing Planning.• Established business priorities with key partners across Target including executives, merchants, and product development, and oversaw product integration into national campaigns.• Managed agency relationships (creative and media), and a team of 4. • Established the first online video series for Target’s Style business with Nina Garcia, which drove incremental sales of featured merchandise.• Pivoted media spend from 80% print and 20% online, to 60% print and 40% online for campaigns in 2009, which drove incremental sales across multiple categories.

Minneapolis, Mn, Us

Led Target.com team accountable for digital media strategy and planning.• Drove best holiday sales to date on Target.com in 2007 through collaboration with agency partners, marketing, and corporate media. • Responsible for the strategic planning behind Target’s first-ever Google Gadget for Style.• In conjunction with a key media agency, made the case for allocating TV media budgets to digital video ($20 million) by drafting a persuasive strategic POV.• Owned corporate relationship and negotiations with Yahoo, AOL, MSN, Facebook, Google.