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Retail media and marketing veteran, founding team member of Roundel at Target.As Senior Director of Partner Solutions at Roundel, I oversaw seasonal and heritage marketing programs, ensuring alignment with Target's overarching strategy, look and feel. Revenue associated with these programs grew by over 100% YOY. In addition, I oversaw the scaled business media sales team, driving 50% YOY growth in advertising revenue for consecutive quarters.As Director of Media Strategy and Insights at Target, I developed the plan and financial approach to in-house media planning for Target Media Network. Also partnered with Target in India on internalizing all media activation.At Gap, I authored the annual marketing plan and strategic approach for Gap Adult, Kids, Baby and Body launching the "Be Bright" campaign in partnership with the global team.I have built and led both media and marketing teams on the agency and client side. I have experience with small and large teams as well as in-housing creative and media services.
Career Break
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Gap YearCareer BreakOmaha, Ne, Us
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Senior Director, Partner Solutions GroupRoundel May 2022 - Nov 2023Minneapolis, Minnesota, UsLead a team of directors, media sellers and account managers across Roundel’s Scaled Client Portfolio responsible for exceeding revenue targets for thousands of clients. Additionally, oversee all Inclusive Marketing Programs and the Roundel Media Fund, providing BIPOC brands with affordable marketing and media opportunities at Target. Lead Seasonal and multi-brand campaigns across Roundel’s entire client portfolio, driving significant revenue for Target during key moments for guests. -
Senior Director, Client ManagementRoundel Feb 2020 - Apr 2022Minneapolis, Minnesota, UsDeveloped the strategic direction and overall organization of the Client Management Team, composed of three divisions: Account Management, Program Management, and Inventory Management. Led media strategy and investment, creative strategy and operations, guest experience and creative execution. Responsible for the overarching strategic media approach across 7 vertical teams enabling optimal media and creative strategies that drive shopper and national ad revenue while supporting enterprise-wide initiatives. Worked closely with Target in India Media leaders to continue in-house strategy and refine tools, capabilities and processes that positively impacted the Roundel business.
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Director, Digital Media Strategy & Insights, Target Media NetworkTarget May 2016 - Feb 2020Minneapolis, Mn, UsOversaw the media strategy and insights team at Target Media Network. Worked to in-house media operations and built an 85-person international media team responsible for planning, activating, optimizing, and reporting on shopper and national digital media campaigns across Target’s media ecosystem, with an emphasis on data-driven audience planning for hundreds of clients across multiple categories. -
Digital Marketing ConsultantSelf Employed Jan 2013 - Apr 2016• Led digital strategy and planning for Union Park Marketing (Minnesota), where I exceeded lead goals for priority hospital clinics client by 10% in Q4 2015 and drafted the clinic’s 2016 digital marketing plan.• Oversaw the re-brand of non-profit, CUES (Nebraska), by conducting discovery, primary and secondary research, and agency RFP and selection processes.• Worked with Front Range Plastic Surgery (Colorado) on digital marketing strategies and tactics, including paid search campaign management. Increased lead volume YOY by 25% and reduced cost per lead by 15%.
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Director Of Marketing Planning And StrategyGap Inc. Nov 2011 - Aug 2012San Francisco, California, UsLed marketing strategy and planning for the Gap Adult, Body, Kids, Baby and Maternity businesses.• Coordinated marketing inputs for key cross-functional milestones and synthesized customer insights.• Developed plans and determined budgets across marketing vehicles for brick-and-mortar stores, and Gap.com; worked closely with finance to measure efficacy of investments.• Co-authored 2012 Marketing Plan for Gap inclusive of social innovation Styld.by.• Contributed to 5% positive sales comp month-over-month for stores. -
Director, Digital StrategyFrwd@Bain May 2010 - Nov 2011Minneapolis, UsMedia consultant embedded at 3M and agency PMH.• Led digital portion of agency pitches to land Kmart Apparel & Home and JCP.• Guided overall digital transformation and pilots for 3M Industrial Adhesives & Tapes.• Assisted in the development of a digital media and marketing education series over 8 weeks for a multi-billion-dollar business unit at 3M. • Oversaw the development and deployment of affiliate program for key ecommerce client garnering over 5,000 new affiliates. -
Manager, Marketing PlanningTarget Sep 2008 - Jul 2009Minneapolis, Mn, UsLed strategic development of national multi-channel marketing campaigns for Style, Design for All, and Sustainability within Target Marketing Planning.• Established business priorities with key partners across Target including executives, merchants, and product development, and oversaw product integration into national campaigns.• Managed agency relationships (creative and media), and a team of 4. • Established the first online video series for Target’s Style business with Nina Garcia, which drove incremental sales of featured merchandise.• Pivoted media spend from 80% print and 20% online, to 60% print and 40% online for campaigns in 2009, which drove incremental sales across multiple categories.
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Manager, Online MediaTarget Mar 2007 - Sep 2008Minneapolis, Mn, UsLed Target.com team accountable for digital media strategy and planning.• Drove best holiday sales to date on Target.com in 2007 through collaboration with agency partners, marketing, and corporate media. • Responsible for the strategic planning behind Target’s first-ever Google Gadget for Style.• In conjunction with a key media agency, made the case for allocating TV media budgets to digital video ($20 million) by drafting a persuasive strategic POV.• Owned corporate relationship and negotiations with Yahoo, AOL, MSN, Facebook, Google.
Stephen Dwyer Skills
Stephen Dwyer Education Details
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Fairfield UniversityPsychology
Frequently Asked Questions about Stephen Dwyer
What company does Stephen Dwyer work for?
Stephen Dwyer works for Career Break
What is Stephen Dwyer's role at the current company?
Stephen Dwyer's current role is Gap year.
What is Stephen Dwyer's email address?
Stephen Dwyer's email address is st****@****get.com
What is Stephen Dwyer's direct phone number?
Stephen Dwyer's direct phone number is (703)-253*****
What schools did Stephen Dwyer attend?
Stephen Dwyer attended Fairfield University.
What are some of Stephen Dwyer's interests?
Stephen Dwyer has interest in Facebook, Ad Exchanges, Lady Gaga, Seth Godin, Helvetica, Facebook Ads, Madonna, Mashable, Kathy Griffin, Gary Vaynerchuk.
What skills is Stephen Dwyer known for?
Stephen Dwyer has skills like Digital Strategy, Digital Marketing, Email Marketing, Digital Media, Marketing Strategy, Integrated Marketing, Strategy, Marketing, Sem, Interactive Marketing, Social Media, E Commerce.
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