Overseeing strategy and marketing for one of the top Roblox brand development studios in the world. Clients: Walmart, Lamborghini, Burberry, Universal Pictures' Kung Fu Panda, Paris Hilton's 11:11 Media, Alo Yoga, Lionsgate's Hunger Games, Tommy Hilfiger, Sol de Janiero and more.

Providing consulting consumer brands and Roblox developers, helping develop immersive gaming strategies and leveraging virtual world activations to drive marketing growth. Educating professionals about Roblox best practices for growth via #1 Roblox industry newsletter.🏆 World-Class Content: Launched Hot Topic Halloween campaign on Roblox recognized by Ad Age as a “Top 5 Metaverse Moment,” including integrations into 3 top games that have reached over 2.9 billion visits🤝 Partnerships: Facilitated partnerships between client Hot Topic and Roblox, Super League Gaming (advertising network) and Roblox UGC designers🚀 Project Management: Oversaw creation of virtual clothing, hair and accessories (including officially-licensed items from Paramount/Nickelodeon and Universal), marketing assets, pricing, Roblox account set up, and reporting📈 Data & Analytics: Manage proprietary database tracking the performance of branded experiences across metaverse platforms: Roblox, Fortnite, Decentraland, Sandbox, Horizon Worlds🎙️ Content Production: Host Metaverse Brands podcast, examining the biggest and best branded metaverse activations

Driving force behind live kids edutainment video platform powered by creators & businesses🗣️ Collaboration: Oversaw 15 people, aligning content, partnerships, product, marketing, BD, engineering, design📈 Audience Growth: 100K+ email newsletter recipients, decreased CAC -86%🎥 Content Production: 450+ live and interactive videos encompassing lessons, games, trivia, show & tell, animal encounters, sing alongs🤝 Partnerships: Reece Witherspoon’s Hello Sunshine, Skybound (The Walking Dead), NASCAR Hall of Fame, National Aquarium, Montana Dinosaur Center and digital creators🚀 Product Management: Owned product roadmap, including conversion funnel testing and optimization, new user onboarding, and internal data & analytics tools🏆 Awards: Selected as a fellow by NPR's How I Built This with Guy Raz, featured by CNN and Slate

Defined content strategy and managed partner-produced originals, acquisitions, live sports⭐ Top-Performer: 3 Verizon Spotlight Awards for outstanding performance 📈 Audience Growth: Grew soccer views +28% YoY and watchtime +68% YoY. Generated millions of organic views across Verizon footprint: Yahoo, Tumblr, Complex, Fios, AOL🎥 Content Production: Developed exclusive series with soccer club FC Barcelona🤝 Partnerships: Vetted external pitches and provided creative feedback to production partners: Complex, Vice, Vox, NBA, Whistle Sports, Shaun White, Uninterrupted (Lebron James)🗣️ Collaboration: Maintained tight coordination on delivery and release with production companies, content operations, marketing, external agencies, distribution outlets

Launched YouTube MCN Ovation Digital Arts, creating new revenue streams, influencer brand integrations and multi-platform programming initiatives at Ovation TV, America’s only cable arts network, distributed in 50 million US households. 📈 Audience Growth: Expanded digital footprint +4900% aggregating millions of YouTube subs in the arts vertical🗣️ Collaboration: Established new digital content pipeline by partnering with legal, finance, programming, production, ad sales, marketing, distribution🎥 Content Production: Produced Ovation's first immersive 360° video and linear TV+social series 'Surplus Candy.' Brought digital creator David Poland to TV through new series Celebrity Conversions (Brie Larson, Jessica Chastain, Andrew Garfield)🤝 Partnerships: Created exclusive content w/ Will.i.am, LA Film Festival, Kin🚀 Product Management: Oversaw sourcing of OTT technology vendor and outlined roadmap for company’s first owned and operated digital channel, Ovation Now

Established publishing and optimization processes for YouTube original series to reach 2MM subs, 54MM views and 350 uploads in 1 year📈 Audience Growth: Managed data-driven experiments, boosting retention (+160% in 10 months) and search traffic (+110% in 3 months) 🗣️ Collaboration: Presented weekly data insights to YouTube marketing and production teams to drive higher viewership and engagement🎥 Content Production: Developed “My First Upload” original series sponsored by Verizon, featuring Anna Akana, Veritasium, ASAP Science🚀 Product Management: Oversaw wireframing and prototyping of mobile app

🎥 Content Production: Wrote, produced, directed, edited films, docs, music videos🏆 World-Class Content: Recognized by Academy Awards, Student Academy Awards, National Board of Review, Telluride Film Fest, and more

Led content strategy, partnerships, production, marketing as PBS Digital Studios’ first YouTube partner 📈 Audience Growth: 240K+ followers across social platforms🎥 Content Production: 150+ eps produced & edited - interviews, skits, explainers, live. Action-comedy Awesome Asian Bad Guys released on iTunes & Amazon via FilmBuff🤝 Partnerships: Deals with PBS, Sesame St, Filmmaker Mag, Issa Rae, Randall Park

• As part of the product merchandising team, curated compelling thumbnail images from Netflix’s catalog of streaming films and television shows to help increase streaming, retention and delight on multiple platforms including mobile, consumer electronics, game consoles, web, etc.• Drawing from popular titles in the Netflix catalog, generated snackable video clips to boost mobile consumption and drive feature film sampling

• Wrote 5000+ movie and television synopses across Netflix's wide-ranging catalog from Hollywood blockbusters and film festival gems to scripted series and nonfiction programming• Conducted sophisticated web-based research, compiling and synthesizing data to compose compelling descriptions

• Supported editing professors outside of the classroom and during lectures with creative and technical assistance• Advised students on filmmaking techniques, course curriculum and class assignments• Developed and implemented training of Final Cut Pro and Avid editing programs

• Evaluated and rated narrative scripts and documentary pitches for acceptance into the Tribeca Film Institute's flagship diversity program All Access.

• At boutique talent management firm, tracked and evaluated TV and film projects for high-profile clients such as Giovanni Ribisi, Sean Astin & Juliette Lewis• Delivered detailed feedback on screenplays through written coverage and verbal reports