Stephen Eades Email & Phone Number

Florida, United States

United States

Southeast Division

•Responsible for setting our growth plan for the year and maintaining and updating our forecast each month in partnership with distributors in Florida, Georgia, and Tennessee•Managed Florida’s $30M banks ensuring that we were deploying our dollars effectively and efficiently across price supports, marketing and activation activities, and sales initiatives•Developed and negotiated pricing strategies with finance and distributor senior management teams ensuring we were aligned on proper… Show more •Responsible for setting our growth plan for the year and maintaining and updating our forecast each month in partnership with distributors in Florida, Georgia, and Tennessee•Managed Florida’s $30M banks ensuring that we were deploying our dollars effectively and efficiently across price supports, marketing and activation activities, and sales initiatives•Developed and negotiated pricing strategies with finance and distributor senior management teams ensuring we were aligned on proper pricing mechanics and support levels to remain competitive in the market while maximizing BSI and distributor profits•Worked cross functionally with Supply Chain and Customer Service teams to mitigate supply challenges in our most complex markets, Tennessee and Georgia, by developing new processes that were better aligned to these unique marketsKey Achievements:•Built our 2022, 2023, and 2024 sales plan that achieved the company objective of premiumizing our portfolio focusing on driving top and bottom-line dollars while reducing our exposure to economy NSV and GP hindering brands•Successfully negotiated and implemented several pricing increases in Florida on some of our most important brands (e.g., Jim Beam and Courvoisier) resulting in further premiumization of our portfolio and driving both top and bottom-line growth for BSI and our distributor partners•Developed an inventory improvement process in Georgia and Tennessee resulting in supply chain enhancing their systems and capabilities in Franchise markets that ultimately led to improved DOH at our distributors. Show less

East Region

• Worked cross-functionally with Supply Chain, Finance, Sales, and Marketing to support the East Region and ensure that all 18 markets and 16 wholesalers hit our $809M plan• Provided thought leadership and analytics for our enhanced S&OP process supporting demand forecasting and planning, OOS/Cut mitigation, allocations, R&Os, 90-day forecasts, E2Open, and JDA• Reviewed and analyzed Nielsen reports to understand current market and consumption trends and identify potential opportunities… Show more • Worked cross-functionally with Supply Chain, Finance, Sales, and Marketing to support the East Region and ensure that all 18 markets and 16 wholesalers hit our $809M plan• Provided thought leadership and analytics for our enhanced S&OP process supporting demand forecasting and planning, OOS/Cut mitigation, allocations, R&Os, 90-day forecasts, E2Open, and JDA• Reviewed and analyzed Nielsen reports to understand current market and consumption trends and identify potential opportunities to drive share growth against our key priorities• Managed Sales Planning initiatives like KPIs, Champion’s Club, and QLIs by supplying data analytics, building and sending reports to track program progress, and providing ad hoc program support • Built presentations that concisely informed and helped our leadership teams make strategic decisions for our GBU; meeting presentations include Building Winning Markets, Quarterly Business Reviews, North America Leadership Meetings, and more• Responsible for leading and developing two members of our on-premise team through the On-Premise Career Experiences program by exposing them to different areas of our business and involving them in projects to help broaden their skill sets Show less

Missouri

• Accountable for the sales and execution of National and Regional Accounts in Missouri representing $15.3M in annual sales• Responsible for 70% of Missouri’s financial plan delivery in 2019, delivering $1.5M in sales growth, more than doubling the goal• Partnered with National Account Managers to build custom activation programs to support Missouri accounts and worked closely with our distributor partner to ensure programs were executed• Developed best in class ways of working… Show more • Accountable for the sales and execution of National and Regional Accounts in Missouri representing $15.3M in annual sales• Responsible for 70% of Missouri’s financial plan delivery in 2019, delivering $1.5M in sales growth, more than doubling the goal• Partnered with National Account Managers to build custom activation programs to support Missouri accounts and worked closely with our distributor partner to ensure programs were executed• Developed best in class ways of working helping shape the future and expansion of the Regional Chain Manager role; examples include establishing consistent communication with NAMs, communicating concise monthly execution programs to our distributor partners, and sending digestible monthly Nielsen recaps to leadership Show less

St. Louis, Missouri

• Oversaw $30M of sales across all sales channels in the Eastern Missouri market outpacing the state’s sales growth in 2017 and 2018, growing 5.5% and 7.2% vs. the states goal of 5% each year• Helped grow Jim Beam White to be the number 1 spirits brand in the state according to Nielsen and DISCUSS• Executed 100% of our shelf, display, and distribution KPIs as well as delivered 100% execution against our Big Bet growth targets each year• Partnered with local agencies and accounts to… Show more • Oversaw $30M of sales across all sales channels in the Eastern Missouri market outpacing the state’s sales growth in 2017 and 2018, growing 5.5% and 7.2% vs. the states goal of 5% each year• Helped grow Jim Beam White to be the number 1 spirits brand in the state according to Nielsen and DISCUSS• Executed 100% of our shelf, display, and distribution KPIs as well as delivered 100% execution against our Big Bet growth targets each year• Partnered with local agencies and accounts to build events and activations that engaged tens of thousands of consumers with our brands: examples include the 2018 PGA Championship, St. Louis Mardi Gras, Whiskey in the Winter, and St. Louis Cardinals Opening Day• Managed our distributor partner, Major Brands, ensuring that we received more than our fair share of mind and that they were focused on delivering our sales objectives• Assisted the Missouri state manager in creating pricing strategies, building sales strategies, and developing the state’s annual sales plans Show less

Chicago, Illinois

• Provided thought leadership and analytical support for enhanced US route-to-market strategy• Developed the 2016 Big Bet program which focused on driving market beating growth for several strategic brands and resulted in an incremental $10M in the first half of 2016• Created a Commercial Planning playbook outlining the end-to-end process of Commercial Planning that is being utilized by sales teams across the globe• Organized and analyzed data to identify $40M of opportunity in… Show more • Provided thought leadership and analytical support for enhanced US route-to-market strategy• Developed the 2016 Big Bet program which focused on driving market beating growth for several strategic brands and resulted in an incremental $10M in the first half of 2016• Created a Commercial Planning playbook outlining the end-to-end process of Commercial Planning that is being utilized by sales teams across the globe• Organized and analyzed data to identify $40M of opportunity in California across key categories which resulted in the state receiving $4M of incremental investment Show less

Chicago, Illinois

• Assisted in the development of national incentive programs, created tracking reports for each program, and managed the ~$10M budget• Supported the launch of a new incentive tracking application (GoSpotCheck) and took ownership of system management, sales on-boarding, survey development, and program tracking• Aided in enhancing the national KPI program which resulted in nearly 2 million points of distribution• Piloted the development of 50+ brand landscapes that were used to lead… Show more • Assisted in the development of national incentive programs, created tracking reports for each program, and managed the ~$10M budget• Supported the launch of a new incentive tracking application (GoSpotCheck) and took ownership of system management, sales on-boarding, survey development, and program tracking• Aided in enhancing the national KPI program which resulted in nearly 2 million points of distribution• Piloted the development of 50+ brand landscapes that were used to lead impactful discussions with marketing leaders on ways to commercialize brand plans• Conducted several ad hoc analyses including one that found Courvoisier had an opportunity of $15M mainly with small sizes across urban cities with the AA population Show less

Chicago, Illinois

• Analyzed historical data to find life cycle trends for the company's gaming operations slot machines• Applied historical life cycle data to current products and forecasted the performance for the next year• Developed a viable exit strategy for end of life products as well as strategies for various components of slot machines including cabinets, technology, and top boxes• Presented my analysis on product life cycles and gaming operations strategies to senior and executive level… Show more • Analyzed historical data to find life cycle trends for the company's gaming operations slot machines• Applied historical life cycle data to current products and forecasted the performance for the next year• Developed a viable exit strategy for end of life products as well as strategies for various components of slot machines including cabinets, technology, and top boxes• Presented my analysis on product life cycles and gaming operations strategies to senior and executive level employees Show less

Champaign, Illinois

• Performed market research for an organic chicken feed mill that wanted to expand the business into the urban market• Prepared a report to deliver the findings to the client informing him of the potential opportunities, profits, and risks associated with selling organic chicken feed in the urban market• Presented the client with a shipping cost calculator for organic chicken feed and a list of potential buyers for the feed

San Diego, California

• Conducted market research to find potential users for one of three logistics parks and created information packets detailing the benefits of The Allen Group’s locations• Participated in phone meetings with Vice Presidents, CFOs, and CEOs to discuss the opportunities at The Allen Group locations• Updated images and numbers in marketing brochures and negotiated costs for making new company and logistic park marketing brochures

Charleston, Illinois

• Updated predetermined company portfolios to ensure their accuracy for presentation to clients• Prepared financial plans for the advisors to present to their clients • Performed account maintenance for the Charleston location by updating client files• Met wholesalers to learn more about their product offerings and observed client meetings

Master Of Business Administration (Mba), Strategic Innovation And Marketing, Finance, 3.9

Graduated with Academic Excellence

Bachelors, Finance, 3.9

Activities and Societies: Football - 2009 & 2010; Soccer - 2011 & 2012. Graduated Summa Cum Laude, Presidential Scholar, James Millikin.

Bachelor'S, Marketing, 3.9