Sr. Owned Brand Manager (Sr. Owned Brand Buyer)
Minneapolis, Mn, Us
Developed and sold new products that strengthened the Market Pantry, Simply Balanced, Archer Farms, and Boots & Barkley brands. Managed product development scientists, food safety managers, nutrition and labeling specialists, packaging specialist, marketing, and project coordinators. Established vendor relationships to procure cost effective pricing. Successfully led the Owned Brand Food organization through new buying structures and process changes. Prepared and presented marketing brand briefs for the market pantry brand redesign. Recruited and trained multiple cross functional teams. Developed and implemented new tools and strategies for the Owned Brand Foods organizationthat focused on prioritization modeling, research and development. Conducted market research studies with Nielsen, IRI, GRM, and Shopper Insights and analyzed findings to identify market niche for new product development.Categories Owned: Snacks, Beverages, Bread, Baking, Pharmacy, Candy, Liquor, and PetsKey Achievement(s):- Owned private label strategy across 8 departments that drove $600MM in sales for Target- Directed six negotiation events that affected $30M in purchases- Increased Owned Brand presence on shelf by 9% while undergoing a 7% SKU reduction- Led strategy revitalization efforts resulting in new processes, prioritization tools, and organizational structures across total owned brand department