In today's marketing environment,two things matter: Your Brand Voice & Your Brand Design. It's an old idea that's regained currency in today's noisy marketplace. Doyle Dane Bernbach demonstrated the universality of Brand Voice. Jack Daniel built a brand relying on voice, that's as relevant as it was 100 years ago.There are thousands of definitions out there. Few deliver proof of concept. I've developed an approach that's meaningful and actionable. And for marketers who've embraced it, it's delivered results. Not overnight, but over time. Brand Voice works when it's aligned with Brand Design side-by-side. Neither are subordinate to the other. Brand Voice is not a semantic definition. It's an actionable process. It's bigger than the language of the brand. It encompasses story, ideas and action. Ask me about it.