Work with clients to establish reporting KPIs, measurement plans and ongoing reporting requirementsPerform or assist implementations of website analytics and media tracking utilizing Google Tag Manager and Adobe Dynamic Tag ManagerDevelop and present analytical insights that incorporate online and offline dataManage multiple analysts working across various clientsDeveloped and implemented tracking plan for client website launch – eliminating half of legacy tracking elements to optimize tag manager containerUtilized various data sources to perform competitive analysis for automotive brand, leading to the discovery of an unseen customer loyalty issueDeveloped a testing strategy for optimizing website lead forms which helped increase leadsEstablished custom social media measurement strategy and database used to report and inform on the effectiveness of social postsDashboards - Datorama, Google Data StudioWeb Analytics - Adobe Analytics, Google AnalyticsTag Management - Google Tag ManagerSocial - Meltwater, Synthesio, BrandwatchAI - ChatGPT, Waldo

Coordinated data flow from client to lettershops, working with vendors and internal groupsPerformed data requests and report production for both internal and external clientsChosen as main data analyst contact for department’s largest clientVolunteered to learn SQL, incorporated into current processes, developed a manual and trained coworkers on the potential use within the department