Lead cross-functional team to redesign, launch and maintain D2C platformIdentify and execute marketing initiatives to drive D2C trafficCollaborate with cross-functional team to manage and grow Licensed Home department

Analyzed existing products and markets in terms of the ability to compete, gain market share, grow revenue, and sustain/grow profitabilityProvided leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets

Managed key programs to support product launches, promotions, and other marketing and sales driven effortsProvided general oversight of all RED, INC. activities. Managed day-to-day operations, and ensured a smoothly functioning, efficient organizationImplemented strategic focus on building equity of RED brandCreated and implemented regional marketing packagesFocused on front-end development utilizing HTML, CSS and Javascript, jQueryDeveloped strong working knowledge of the PHP frameworkCoded and integrated mobile platforms within WordPress framework

Made technology work in favor of clients and the firmHandled every aspect of technology, from IT development to electronic data to bringing electronic information into the courtroom Work translated into better courtroom presentations that were easier to understand by clients, judges, and juries

Directed first team to successfully create a database of entire city’s POA and HOA covenants for GIS departmentSimplified complex quantitative data by creating database of each association within Fayetteville areaLead Strategist for attracting organizations within Nanotechnology and Biomedical sectorLead Project Manager for “Starting a Creative Business” seminar held at City’s Economic Development Center

Member of leadership team responsible for taking an underperforming store to top 1% of the nation’s CFA units Helped store reach sales nearly 6 times the state average for all restaurants in ArkansasCoached team members to work effectively and efficiently to achieve sales/service strategy goalsIntroduced innovative storewide operational strategies which helped unit earn coveted Operational Excellence Award and Symbol of Success Sales Growth Award

Instructed semester long introductory course for incoming Freshman class