Digital media team leader with a focus on building the brand through demand generation and lead nurture. We have a relentless focus on customer experiences and create sophisticated marketing programs through the use of consumer research and in-market performance. We mix creativity and analytics together to protect and build our brand. Through cross functional, agency, AI, and SaaS partnerships we're able to rapidly deploy new marketing campaigns and grow the brand.

Lead Digital Experience, Strategy & Acquisition across Meritage Homes Digital Ecosystem with acquisition P&L ownership. Functional areas include Digital Marketing (Paid Media, CRM, SEO, Acquisition/Nurturing), Marketplace Partnerships, Global Analytics, Digital Creative/Content, Consumer Insights, Digital Experience, Platform & Operations.

As a Director in the client services organization, I partner with our client's digital marketing teams to accelerate their growth in the digital ecosystem and meet their annual growth goals. My team manages over 20 million in annual client assets and deploys large scale campaigns in paid search, display and social media channels.We do this by acting as the conduit between our customers and all subject matter experts at Web.com. We consult with internal stakeholders on digital performance, analytics, creative, and technical teams to compile solutions to our client's problems and act as digital project managers to deploy campaigns that meet the growing challenges of the brands we support. I act as the executive liaison for all Digital Marketing VP's and Chief Marketing Officers within the west coast region and digital marketing mentor my direct reports. My day to day ranges from optimizing campaigns, assessing user experience on client sites, to creating multi-channel annual media plans with respect to customer attribution and ROI. My sense of fulfillment comes from seeing my team rise to the challenge on a daily basis and witnessing the, "Ah-ha" moment when speaking to clients about complex digital concepts.

As a Solution Architect with Web for Brand Networks, I partner closely with our outside Enterprise Sales Directors. My role is to fully understand our prospect's goals, and pains to craft solutions to meet their strategic objectives. My day-to-day consists of meeting with clients and prospects, documenting their technical and ROI needs, and then developing digital solutions that can be executed by internal teams, such as Web Development, Integration Engineers, and Digital Marketing Performance teams.My consultation with the nation's most recognizable franchise brands has lead to over $7 Million in new sales and affords me the opportunity to think creatively, solve complex problems, and partner with digital experts who love to push the envelope of what's possible in the digital landscape. My largest sense of achievement comes from empowering our customers to grow and transform their brands to achieve their long term goals.

I have been with eBay Enterprise (Previously FetchBack) since May 2011.I work with the Display division of eBay Enterprise and we support brands by offering unique marketing strategies that allow them to connect with users in one of the worlds largest online marketplaces, eBay.com.As a team lead, I partner closely with major retailers and small businesses alike to ensure campaign strategy and content delivery align to the overall marketing goals and initiatives. Working internally with media buyers and subject matter experts, we develop effective methods to deliver captivating display ads to prospects and customers across the digital landscape that drive measurable results and positive engagements for brands and businesses. Specific to programmatic media and display, I work hard with teammates to implement and optimize display campaigns through multiple demand side platforms (specifically Chango and Turn), to deliver positive return on ad spend by segmenting and targeting users who are most valuable to our brand partners. We test and learn on a daily basis with new content messaging and powerful calls to action that help us consult our brand partners and continue to uncover new tactics for success such as Look-Alike audience modeling, mobile and tablet targeting, pre-roll video, cross device tracking and measurement, social marketing and past purchase behavior modeling.

*Deliver tangible results for a book of accounts worth over $2.5M in annual actualized revenue*Responsible and accountable for company margin, revenue, client fill and goals for west coast accounts*Build and analyze detailed reports on campaign KPI's*Improve processes within client services team through standardization of reporting features and templates*Work in cross functional teams to develop, execute, and customize advertising and marketing strategies to exceed client goals*Negotiate and renew client contracts*Highly proficient in Sales Force*Traffic display campaigns and facilitate programmatic buying of display media through various demand side platforms (specifically DoubleClick, Simpli.fi, DataXu, MediaMath and AppNexus)*Travel quarterly for face to face meetings with clients and colleagues across eBay Inc*Partner with colleagues across eBay Enterprise, PayPal, eBay Inc, and Magento to provide an array of solutions from all branches of the organization to top clients*Attend conferences, such as Magento Imagine Conference, to share eBay Enterprise’s capabilities with prospective clients*Assist with on campus recruiting in Arizona

• Manage all aspects of advertising operations: interaction with clients, agencies and networks, brainstorm and recommend creative/offer ideas, assist with developing campaigns and managing performance, reviewing reports and optimizing campaign performance and budget.• Manage accounts to reach ROI goals for clients, through analysis of campaign performance, proactive recommendation and implementation of solutions.• Direct client support of day-to-day campaign delivery and execution.• Own campaigns to ensure full delivery and proper pacing of advertising.• Provide support to the account management team as a whole to ensure all company goals are met including assist in the training of new hires.

FetchBack uses state of the art technology to drive more revenue to companies by bringing lost prospects back to their websites for conversions. FetchBack creates campaigns to not only capture lost leads that bounce from a website but also bring them back once they are customers through consumer loyalty campaigns which maximize the ROI of a company's advertising efforts. My Role:Conduct market research to assist the sales teamTrack progress of multiple sales teamsLocate gaps in sales reachConnect with and qualify leads

GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer enterprises in the U.S. and internationally. GSI delivers customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. The company also offers a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. My Role:Handled transportation fees for team members traveling to trade shows and helped prepare for incoming clients. Regularly updated the company intranet by posting trade show dates and press releases. Researched and compiled information on future prospects for the Business Development department