Manage/ Oversee operations for entire digital marketing back office/ Marketing Center of Excellence for a fortune 500 information storage solution provider. Managed services. LOS - contact data management/ Web Support Services/ Creative & Content Management/ Web Analytics/ Enterprise Social Media

• Successfully managed the search team and was responsible for integrating social media and analytics into it.• Closely managed the team and co-ordinated with US Strategists to consistently improve processes, support challenging organizational objectives and met requirements of service level agreements.• Set the units direction and worked toward operational excellence through 4 team leads and maintained a team of highly motivated individuals. • Managed the delivery without escalations in the off shore delivery model.• Established KPI’s to measure growth and performance of individual and teams.• Developed account plans to ensure substantial revenue growth and improve client engagement and penetration..

• Successfully set up analytics as a service line from scratch including the social media monitoring reporting team.• Managed a team of high caliber individuals working across multiple domains on client analytics deliverables.• Created fully integrated view of client performance across channels/ platforms via digital dashboards covering email/ search/ social.• Managed campaigns for internal stakeholders to showcase and build awareness on Zeta’s analytical capabilities.

• Played the role of a dedicated resource responsible increasing the ROI on email and ensured 100% client satisfaction, retention and renewal.• Made program suggestions which were implemented and helped in optimizing the email program.• Worked with the database team to troubleshoot and resolve DB related issues.• Worked with the customer on an ongoing basis to identify their customer acquisition needs, developing and present solutions that help meet those needs.• Ensured responsibility for completion of projects with multiple parts and worked with others to ensure projects met deadlines and budgets.• Delivered customer satisfaction by working collaboratively across the organization to develop and advance key customer initiatives.

• Was responsible for monetizing the large online consumer base with a portfolio of products/ services. • Developed readership for the online edition of DC through sustained efforts across channels like email/ web• Was responsible for setting up the initial database and used it to track customer habits.• Managed vendor relationship and initiated strategic tie ups to establish a network for e commerce portal.• Monitored website traffic and continuously worked towards optimizing the website for more traffic.• Managed agency relationship for online media buying.