OneStream Software provides a market-leading intelligent finance platform that reduces the complexity of financial operations. OneStream unleashes the power of finance by unifying corporate performance management (CPM) processes such as planning, financial close & consolidation, reporting and analytics through a single, extensible solution. We empower the enterprise with financial and operational insights to support faster and more informed decision-making. All in a cloud platform designed to continually evolve and scale with your organization. For more information visit OneStreamSoftware.com.

dlxOwns end-to-end accountability for a multimillion-dollar marketing data product portfolio, ensures that the product delivers value to customers and is a viable business model. Develops and implements overall product strategy, roadmap, backlog, and P&L, driving performance against KPIs (financial and non-financial). Balances investments (money, time, people) in short-term tactical product improvements with long-term strategic product investments to maximize ROI. Provides clear guidance to product management and development teams on customer needs and expected outcomes. Engages with Sales and other key stakeholders across the business to ensure product success. Fosters and develops key partnership relationships with multiple data suppliers.• Developed an effective product management practice by building a high-performing team of five product managers within a four-month period. Mentored and guided this team within a short time frame to become operationally effective and strategically active. Received extremely positive feedback on the caliber of the team and their effectiveness especially from the Sales team.• Established a standardized voice-of-customer and go-to-market programs to identify top candidates for effective products and build solutions crafted to meet defined customer needs.

Develop and execute strategic plans to drive global growth of a premier cloud Corporate Performance Management platform. Author content targeting various personas in the Finance domain including case studies, solution briefs, white papers, and blog articles. Collaborate with Field Marketing and Demand Generation Marketing teams to optimize product messaging. Regularly present live demonstration webinars. Partner with Sales team to provide sales enablement material and gain voice of the market insight. Conduct market research to inform product innovation.• Established and led a Product Innovation Forum as a collaboration between Product Management, Product Marketing, and Sales to explore opportunities for innovation for the OneStream platform, identify current alignment of the platform with market needs, and optimize product messaging for the current product roadmap.• Drove deep understanding of collateral performance by content type, topic, and persona target by leading an effort in collaboration with the Demand Generation Marketing team to develop and track content classifications.

Determine and refine market definition, value proposition, product positioning, messaging, marketing strategy, and product roadmap for marketing technology enterprise solutions. Develop business cases for new product initiatives. Spearhead product marketing team in the development and execution of comprehensive go-to-market plans and product launches. Support Sales team with content marketing, product demonstrations, product messaging, buyer personas, use cases, ongoing sales training, ROI calculators, case studies, and product presentations. Collaborate with marketing team and hone annual marketing roadmap. Lead strategic vendor sourcing, negotiation, and contracting activities. Manage P&L for team products and manage budget.• Augmented existing revenue growth by 17% for primary product in a one-year period; increased usage growth for existing customers and aided Sales team through new customer additions.• Reduced annual costs of producing customer quarterly business reviews by over 67% by standardizing the review template and automating reports previously manually generated by Data Analysts.• Decreased account provisioning time by 50% through a coordinated program of product enhancements, revised internal documentation, and Implementation Manager training.• Enhanced revenue growth and built retention by directing cross-functional teams from Analytics, Sales, and Marketing to leverage internal data sources, including product usage data, to demonstrate product value and guide existing customers to increased success with company solutions.• Identified and successfully launched two new innovative marketing data solutions that evaluate leads and provide marketing campaign attribution reporting.• Strengthened overall Net Promoter scores by 44% by spearheading a strategic process improvement program. • As a product evangelist, generated leads and enhanced brand thought leadership by presenting regularly at industry conferences, user seminars, and webinars.

Coached and mentored international team of six digital marketing strategy consultants that supplied consulting in marketing automation, email marketing, and lead management. Crafted services product roadmap and go-to-market plans. Developed customer education and training materials and delivered product training to customers. Directed business development and marketing throughout consulting services; counseled clients toward optimization of interactive marketing return on investment (ROI).• Increased revenues and customer satisfaction by building and guiding a team of marketing strategy consultants.• Enabled 20% increase in consultation engagements by introducing new customer education curriculums and consulting packages in email marketing, marketing automation, and automated lead scoring and routing. • Advanced company brand as a thought leader in the industry and increased lead flow by authoring rich marketing strategy and tactics content for dissemination to enterprise-wide client newsletter and blog.

Aided clients through achievement of business goals and harnessed effectiveness of email communications; communicated targeted digital marketing solutions to customers and prospective clients. Tailored solutions to ongoing client objectives and shared best practice seminars with client marketing teams.• Guided over thirty corporate clients in reaching goals for revenue and marketing key performance indicators with innovative digital marketing strategies with a diversity of both business-to-business and business-to-consumer industries.• Generated significant revenue in consulting fees and, by driving customer success with company products, enhanced customer product satisfaction and their continued usage which drove ongoing product revenue.