After delivering consistent growth for Rich's Consumer Brands division, transitioned to expand revenue for our foodservice and f’real product categories. • Build and maintain relationships with national and regional operators/customers while effectively negotiating distribution plans, pricing, and trade rates for all contracts.• Drive sales growth through data-driven strategies, leveraging comprehensive data analytics to unlock market-wide and account-specific opportunities. Analyze KPIs and datasets, including distribution, product velocity, and ROIs, to craft compelling and successful business cases.• Incentivize distributor & operator partners to promote and sell new product lines by developing specialized trade spend budgets and programs; work closely with finance team to review P&L and identify optimal program strategies.

I oversaw business development for our Consumer Brands division, steering strategy by analyzing performance and product data to provide bespoke recommendations to key accounts.• Leveraged broker partners to facilitate large-scale revenue growth for customers and major brands, such as SeaPak and Farm Rich. Trained and mentored business managers on consultative sales and relationship management competencies in alignment with company best practices.• Managed and monitored KPIs related to shelf placement, distribution, promotions, and price management; forecasted demand and performance while utilizing various trade planning and data analytics tools to manage regional trade rates.• Coordinated across brand marketing and customer insights to design and customize presentations and category recommendations while providing comprehensive category insights and sell-in support.• Performed ongoing competitive analysis to maintain industry-leading sales strategies for all CPG inventory.Select Achievements• Achieved consistent revenue growth for eight years. Built relationships with key accounts, continually updating trade strategies with new product distribution plans. Recognized as Rich’s Consumer Brands 2017 Regional Sales Manager of the Year.• Identified distributor cost savings and coordinated with CS&L teams to mitigate service-related issues.• Successfully navigated pandemic-related supply chain challenges by optimizing planogram to eliminate gaps while revising and strengthening promotional strategies.• Achieved multimillion-dollar incremental volume growth across three frozen product categories for private brands through account-specific engagement strategies.

In my first role at Rich Products, I analyzed and monitored category trends, utilizing Nielsen data insights to provide key recommendations to sales and marketing teams.• Developed customer-specific presentations, highlighting optimal trade solutions.• Improved brand shelf placements by building planogram assortment optimizations for various customers.

I established relationships across clients, architects, and contractors to boost construction materials sales across new and existing territories.