Stephen G Mistretta Email & Phone Number

Stamford, Connecticut

IT Enterprise

Norwalk Ct

A women's boutique featuring fine vintage inspired apparel, accessories, and jewelry

Darien Ct

Ronkonkoma, Ny

• Spearheaded the re-launch of Sundown Vitamin,Minerals,and Health Supplements.• Developed marketing plans for multiple product lines with a focus on market penetration, branding, packaging, advertising, promotions, market share, and profitability.• Developed a sales team with a focus on goal setting and Key Performance Indicators (KPIs).• Used KPIs (i.e. sales by product, by geography, by Sales Representative, by demographics, etc.) to take a proactive versus reactive response to… Show more • Spearheaded the re-launch of Sundown Vitamin,Minerals,and Health Supplements.• Developed marketing plans for multiple product lines with a focus on market penetration, branding, packaging, advertising, promotions, market share, and profitability.• Developed a sales team with a focus on goal setting and Key Performance Indicators (KPIs).• Used KPIs (i.e. sales by product, by geography, by Sales Representative, by demographics, etc.) to take a proactive versus reactive response to problem and opportunities.• Assumed complete ownership and accountability for P&L.• Increased market share by an average of 3% to 5% and increased annual sales volume by 5% to 7%. Show less

Uniondale,Ny

• Directed an international sales and marketing team.• Developed marketing plans to penetrate international markets.• Used market, industry and competitor analysis to identify ideal global markets and developed relationships with select distributors.• Negotiated a strategic partnership in the Peoples Republic of China and South Korea.• Managed the largest export market (Russia) growing sales by 28% and generating $8 million in annual revenues.• Spearheaded business… Show more • Directed an international sales and marketing team.• Developed marketing plans to penetrate international markets.• Used market, industry and competitor analysis to identify ideal global markets and developed relationships with select distributors.• Negotiated a strategic partnership in the Peoples Republic of China and South Korea.• Managed the largest export market (Russia) growing sales by 28% and generating $8 million in annual revenues.• Spearheaded business turn-a-round in Israel by identifying a key distributor and negotiated a three-year contract.• Increased export sales to $27 million, an increase of 20%. Show less

Stamford Ct

• Directed a team of over 50 employees including customer marketing, category management, consumer insight analytic and e-commerce professionals.• Managed a national, multi-brand budget of $300 million.• Established strategic alliances with e-tailers to penetrate the growing e-commerce market.• Restructured and streamlined operations resulting in an increase in organizational effectiveness of 50%.• Created and implemented category captains to bring product expertise to major… Show more • Directed a team of over 50 employees including customer marketing, category management, consumer insight analytic and e-commerce professionals.• Managed a national, multi-brand budget of $300 million.• Established strategic alliances with e-tailers to penetrate the growing e-commerce market.• Restructured and streamlined operations resulting in an increase in organizational effectiveness of 50%.• Created and implemented category captains to bring product expertise to major Food, Drug, and Mass Merchandiser Retailers.•Increased e-commerce sales across all product brands. Show less

Stamford Ct

• Directed a United States sales force of 200.• Developed and implemented strategic plans for multiple product categories.• Positioned our team as solutions/consultative sellers.• Built collaborative working relationships with customers by sharing ownership and accountability for achievement of their expectations.• Increased customer loyalty and leveraged relationships to up-sell and cross-sell products.• Increased annual sales by $320 million over eight years.