EDIF SALES AGENCY INC is a leading agency in the Footwear, Apparel and Accessories market that manages brands such at Caterpillar, Wolverine, ProJob, Laurentide, Auclair, Wigwam, Everly, Taxi, Vionic, Parkhurst, Cotton Country, Hides in Hand, through out Atlantic Canada... dealing with Independent Shoe and Clothing Stores, Work, Pharmacies, Boutiques and Major Chains

Sway Sales specializes in footwear, clothing, and accessory sales in Atlantic Canada. Based out of Dartmouth Nova Scotia our team travels across the Atlantic Provinces visiting stores of all sorts to find the right products for our customers and the perfect fit for your products.With a dedicated visit schedule, we are committed to looking after clients big and small and specialize in growing with our suppliers and customers.Current lines include Footwear & Accessorieswww.canadadawgs.comwww.orthofeet.comwww.porto-fino.cawww.martinofootwear.comHandbagswww.cabrelli.netwww.hidesinhand.comClothing & Accesorieswww.papafashions.comwww.sharanel.comwww.crowncap.com

Managing the Food & Beverage department and its operations. • Motivate staff to meet and exceed customer service expectations.• Responsible for developing a customer service driven environment.• Implementation of a customer service training program.• Implement & monitor Food & Beverage training & establish performance expectations.• Responsible for the departmental operational budget.• Develop a food strategy and building collaborative relationships with outside agencies.

• Acquiring new business and maintaining existing accounts through planned sales calls, direct mail campaigns, and telephone solicitations.• Monitoring and preparing plans to achieve quarterly/yearly budgeted revenues.• Maintaining accurate records of current and prospective clients.• Negotiating room blocks, room rates and function space.• Preparing sales contracts, co-ordinate and follow-up with convention services, catering and/or other hotel departments.• Participation in sites, familiarization trips, networking events, industry trade shows and work closely with national/regional sales initiatives. • Scheduling effective business trips within assigned markets throughout Canada.• Managing the sales staff and coordinating their schedules, sales activities, goals and objectives.

• Developing marketing plan for group sales division, to include objectives, strategies, target markets, group pricing, financial targets and budget.• Researching and developing new client accounts and organizing data collection electronic based tool for compiling lists and contact information.• Preparing and delivering tailored presentations for prospective clients.• Liaising with various divisions of the Resort in preparation for client’s proposal and confirmed event activity. Coordinate all activity related to groups including ensuring all accommodation is booked appropriately, all food & beverage activity is organized and running smoothly, coordinating all A/V requirements and all additional activities for groups.• Assist marketing with the initial branding of the HVR meetings and conventions sector of the resort.• Research and accumulate MCIT industry competitive data and maintain organized records of all clients and strategically plan repeat sales.• Respond to guests' complaints, problems with itineraries, service and accommodations.• Successfully sold and managed the hosting of the Council of the Federation and the Federal Provincial Territories Justice Ministers meetings. Other events managed included the Atlantic Suppliers builders Association summer retreat as well as Canadian Federation of Independent Grocers, Canadian Bar Institute Association and NL Medical Association.• During my tenure HVR was voted a readers favorite in the annual MC&IT magazine survey.

• Responsible for new client acquisition and maximization of sales volumes and developing existing client relationships, planning and implementing sales strategies.• Brand management across all lines and downward integration of consistent imaging.• In charge of evaluating outlet performance and developing outlet plans for achieving targets in the central area.• Coordinated regional promotions and events, including product launches for Black Label beer, the Tri nations 2005 and the Castle lager re branding in the central area• Achieved 103% of threshold volume target during trimester 1 & 2.• Increased availability across Off Premise outlets from 67% to 85%, increased availability across On Premise outlets from 46&to 73%.

• Oversaw corporate strategic planning, including setting sales target.• Responsible for all promotion and sales initiatives for the company’s decoration and entertainment products.• Managed the Annual Al Ain Flower Festival 2003, including sales, event promotion, retailer setup, daily cash control, pre-event co-ordination and setup.• Managed entertainment aspects of the 2003 and 2004 Dubai Shopping festival and 2003 Summer Surprises• Directed all internal marketing initiatives, including advertising, corporate brochures, promotional activity and the HQ Creative website.• Managed major projects including Sport and Techno Surprises at the Dubai Summer Surprises (international annual event).• Sourced and sold unique entertainment and décor packages for the Dubai. Government’s internationally renowned events - The Dubai Shopping Festival (DSF) and The Dubai Summer Surprises (DSS) thereby contributing significantly to HQ’s sales volume.• Positively influenced HQ sales processes by initiating CRM program and sales objective schemes to efficiently achieve sales and client satisfaction objectives.• Initiated promotional campaign to foster business enquiries, visibility and sales increasing sales by 13% over 18 months.• Measured company and competitor performance, market analysis, new market and product research and inception. Initiated sales calendar and visit schedule including Ramadan and Christmas sales programs, thereby increasing productivity.• Expanded sales of décor division by initiating hotel advertising program for summer 2003 and increased sales to hospitality industry 17% in 2003.

• Coordinated bulk sales and advertisement sales for the company’s publications in a target driven environment. Established and maintained database and sales programs.• Researched the local market for content for the company’s various guidebooks and new projects. Introduced package-advertising initiatives bundling advertisements throughout series of books.• Built and retained relations with the major hotels, advertising agencies and other organizations in Dubai and Abu Dhabi.• Formatted the graphical content and layout of the company’s major publications. Dubai Explorer 6th Edition, Abu Dhabi Explorer 2nd Edition and Dubai Pocket Guide.• Increased advertising in the UAE Off-Road Guide by 38% during 2000/2001.• Increased bulk sales in Abu Dhabi by over 700% in 2001 – with a record sales volume of over 2000 units.• Increased advertising in the Dubai Guide by 15% in 2001 (despite events of Sept 11th).

• Responsible for all daily activities on executive floor including bookings, check in, check out procedures, daily cash flow, guest requirements and guest satisfaction.• Responsible for organizing shifts and staff co-ordination, supervision of 9 staff members.• Established the first and only 24 hours Executive Club in the UAE, which club was voted Number 1 Executive Club amongst Ritz Carlton properties for 3rd Quarter 1999.• Maintained budget whilst at Splendido (only outlet to do so during the first 6 months of operations).• Assisted in initiating new menu and promotional incentives and guest recognition program.

• Researched sales opportunities devised and coordinated insurance plans and schemes for a variety of government and private sector organizations.• Key team member in selecting media and advertising campaigns within region.• Opened up the South African National Defense Force market (over 20,000 prospects).• Opened up municipalities in smaller towns in Free State and outlying areas.• Achieved Club 51 status – achieved weekly targets for first 51 weeks of employment - within my first year of employment.• Was involved in the launching team of the Children’s benefit plan in 1998.• Member of Top 5 Sales teams in South Africa – Bloemfontein Sales Office.• Completed Direct Selling Modules 1-3, Group Presentations and Client Relations training.