Currently partnering with Clients and Agencies to design, implement and execute more impactful content programs.

Responsible for transforming how IBM leveraged social globally through a global team of marketers focused on designing social strategies and content experiences that connect with audiences to build engagement and grow relevance for our brand.

Leading IBM's Social Discipline team focused on global social strategy, its corporate social practice, paid social, platform relations, and innovation.

Since arriving at FleishmanHillard I've been able to serve Clients and develop new business through integrated marketing and social business strategy. As a Senior Vice President serving on the Engagement team I lead social strategy and campaign development for numerous Clients, such as Google, The Weather Channel, Frost Bank, and more. Responsibilities include:Client relationship managementStrategic developmentIntegrated campaign planning and executionSocial strategy and implementationBrand positioningCreative platform developmentMessaging developmentCampaign planning and executionNew business

Key Clients: Chick-fil-A, The Cathy Family, WinShape CampsBrand-Apart helps create emotional connections between our customers and their Clients.•Actively manages the Cathy Family’s online presence, from development of cathyfamily.com to maintaining an ongoing content calendar for Dan Cathy’s blog.•Developed behindthesandwich.com. A strategic landing page (launching July 2011) designed to introduce Chick-fil-A’s raving fans to the Cathy Family and the areas of influence they are passionate about. •Account Director for WinShape Camps’ marketing activities. Developed the 2011 marketing plan and is responsible for working with internal teams and the Client to execute tactics on-time and within budget.•Strategic lead with Service Innovations team at Chick-fil-A. Works with Clients to develop learning & development curriculum for educating Chick-fil-A Team Members on service requirements•Lead on developing external website for attracting new talent to Chick-fil-A. Managed development and execution of online tactics and internal communications strategies.

I specialize in freelance photography, whether for commercial, bridal, or just the cutest pictures of your kids you'll ever see. Drop me a line and we can discuss your project! Thanks!

Key Client: Joe Gibbs Driven Investors, Inc. •Providing marketing and consulting support for Joe Gibbs Driven, a business development company providing solutions to Joe Gibbs’ NASCAR Sponsors.•Re-Branded a product being sold in to Toyota Dealerships to be more consumer-facing. Renamed the product, developed overall brand strategy and a new look/feel for the product.•Created Point-Of-Purchase Materials and provided overall marketing support for the launch of the brand in pilot dealerships.•Developed new brand strategy, look and feel for FleetLocate, a tracking service endorsed by Joe Gibbs. Launched new visual identity in April of 2011 at largest fleet management expo in the US.

Key Client: The Home Depot•Responsible for tracking and distributing Agency POVs related to consumer trends, new media, and industry news.•Involved in Agency and non-Agency related tasks, such as internal strategy/brainstorming, developing tactics for consumer segments, social media applications and assisting Clients in developing key competitor marketing calendars for 2009 planning purposes. •Partnered with outside vendor to provide Client with recommendations on iPhone applications for The Home Depot to generate brand awareness and buzz.•Project lead on 2008 Olympics TV and Print production. Creative was not only received well internally, but was ranked #2 on AdAge’s “Most Liked Spots” in August. In addition, my photography was used in all OLA materials.•Actively managed development of 360 campaigns for The Home Depot’s key sponsorships, such as the NFL, College GameDay, and NASCAR. Partnered with multiple vendors and agencies to develop TV, Radio, in-store signage and OLA materials.•Developed tactics to leverage sponsorships through social media vehicles, such as YouTube and Facebook.•Project lead on The Home Depot’s marquee sponsorship, NASCAR. Accountable for monitoring budgets, production schedules, driver availability and various lead times for material delivery. During The Home Depot’s new driver transition, TV and print materials were developed within a 30-day timeframe; stayed under budget and exceeded Client expectations.•Obtained intimate understanding of Client internal practices and developed key relational management skills working on-site with Client.•Extensive broadcast production experience related to Credit Events and Sports Marketing.•Provide quarterly analysis of forecasted projects to assist with allocation of direct reports’ key responsibilities and workload.•Supervised up to 5 direct reports.

•Actively managed budgets, billing, production schedules, and trafficking reports. •Assisted Account Supervisor with all “Entertainment” properties, such as Star Wars: Episode III, American Idol, and CingularSounds ring tone promotion.•Responsible for reviewing proposals submitted to Cingular by TV, Movie, Music companies looking to integrate Cingular into their programs, and providing Client with formal recommendations.•Obtained extensive Mass print experience in a volatile retail environment, including key holiday promotions, such as developing the Mother’s Day FSI for national distribution.