Stephen Icaza Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

•Monitored campaign pacing and budgets (over 5 million) using Excel, ensuring campaigns met monthly and quarterly goals while proactively alerting the team to shortfalls and growth opportunities.•Executed DSP(TTD and PulsePoint) trafficking and QA processes, providing structured setups and optimization recommendations to streamline campaign performance and enhance delivery accuracy.•Analyzed billing files and resolved discrepancies through collaboration with finance tools, ensuring accurate financial reporting and supporting smooth campaign operations.•Prepared client reports and performance insights with Excel and PowerPoint, delivering actionable data-driven recommendations that aligned with client objectives and enhanced campaign strategy.

New York City Metropolitan Area

•Spearheaded robust digital marketing initiatives at Angi by conducting up to 200 outbound calls daily, significantly expanding the national network of service providers through targeted digital advertising campaigns and sophisticated lead generation techniques. Demonstrated a deep understanding of multi-channel strategy.•Mastered digital sales strategies by effectively handling objections and crafting customized advertising solutions that built trust and met the unique needs of service providers. Utilized analytics and market insights to develop persuasive pitches that resonated with diverse target audiences, aligning with skills needed for media planning and client presentations.•Employed a strategic approach to coach service providers on the importance of nurturing long-term relationships with homeowners, leveraging detailed analytics and market research. Provided actionable advice based on comprehensive insights, enhancing client engagement and retention strategies critical for successful media campaigns.•Consistently surpassed sales targets, generating significant revenue by adeptly utilizing CRM tools to enhance the sales process. Showcased meticulous attention to detail in managing service provider onboarding and background checks, ensuring seamless integration and long-term partnership stability—skills pertinent to managing client accounts and optimizing campaign performance.

New York City Metropolitan Area

•Increased monthly newsletter open rates from 33% to 50% between November 2022 and February 2023 through advanced audience segmentation and personalized content strategies.•Enhanced social media engagement rates from 20% to 40%, employing targeted content strategies and interactive community management. Demonstrated expertise in social media analytics critical for media planning and execution.•Spearheaded the management of web and social media platforms, curating engaging content and coordinating newsletter distribution to improve operational efficiency and digital presence.•Fostered collaboration among internal teams and external partners to develop dynamic content across channels such as social media, email, and PR, enhancing audience engagement and demonstrating leadership in content strategy.•Strategized and led initiatives that boosted public and media relations, significantly increasing community visibility and engagement.•Designed and produced compelling visuals for print and digital media, enhancing brand expression and underscoring creative direction and design skills.•Composed and dispatched engaging e-newsletters and managed targeted email campaigns, optimizing reader engagement. Showcased proficiency in digital marketing tools and CRM platforms.•Oversaw website functionality and social media content, ensuring consistent, up-to-date interactions and effective community management.•Enhanced organizational presence through expert video production and editing, demonstrating multimedia content creation abilities ideal for media supervision.•Leveraged analytics to produce insightful reports, facilitating informed decision-making and strategic planning, illustrating strong analytical skills essential for media strategy.

New York City Metropolitan Area

•Successfully amplified alumni engagement by 20% by strategically utilizing social media and email marketing campaigns. This initiative fostered a stronger sense of community and connection, demonstrating proficiency in community building, digital engagement strategies, and multi-channel marketing.•Achieved a 10% increase in donor contributions through targeted outreach and compelling communication with influential stakeholders. Effectively utilized persuasive communication and stakeholder engagement to secure essential funding, showcasing skills in strategic donor relations and resource mobilization.•Managed a substantial budget of $200,000, meticulously balancing donations and expenditures to optimize financial resources and support organizational goals. Demonstrated financial stewardship and budget optimization, crucial for resource allocation in media campaign management.•Pioneered the creative overhaul of the organization's website, overseeing the design process from concept to launch. This initiative dramatically improved the site's user experience and visual aesthetics, establishing a new standard for online interaction. Showcased capabilities in website redesign, user experience enhancement, and digital transformation.•Initiated and led a comprehensive donor engagement program, providing regular updates and strategically communicating with both existing and potential supporters. Personalized outreach helped cultivate relationships with new donor prospects, significantly expanding the supporter base and enhancing long-term engagement.

New York City Metropolitan Area

•Trained the Personal Training (PT) team at the Battery Park City location on advanced sales tactics, leading to significant revenue overachievement for six consecutive months, with monthly averages of $30-$60K. Showcased expertise in sales strategy, team leadership, and revenue generation.•Pioneered Fitness Concierge Service: Led the establishment of the Fitness Concierge service, serving as the inaugural Fitness Concierge Manager. Set a high standard for customer service excellence and operational management, skills pertinent to media campaign management where client service and process optimization are key.•Oversaw a significant salary budget exceeding $100K for an eight-member part-time team, effectively allocating resources within a $1 million operational budget. Demonstrated financial management and resource allocation expertise, crucial for managing media budgets and optimizing campaign resources.•Managed a comprehensive fitness database of over 3,000 members, ensuring accuracy and seamless integration between "Mindbody" and the "ACTIVE" system. Highlighted skills in data management and system integration, essential for overseeing digital platforms and data-driven media strategies.•Introduced and continuously refined performance metrics for concierge staff, facilitating bi-monthly reviews to consistently enhance service quality and team performance. Demonstrated capabilities in performance analysis and continuous improvement, aligning with the need for ongoing campaign optimization in media supervision.•Implemented a systematic end-of-shift reporting protocol for part-time employees, improving operational transparency and enhancing team cohesion. Showcased communication protocols and team management, important for maintaining team alignment and project tracking in media operations.

New York City Metropolitan Area

•Recruited to lead and develop comprehensive training programs across three distinct front desk departments. Enhanced member experience and significantly boosted membership sales through strategic management and implementation of exceptional service standards. Demonstrated skills in strategic leadership, training development, and customer experience optimization, critical for media supervision where managing cross-functional teams and elevating client service are paramount. This role showcased expertise in staff development and operational excellence, aligning with the responsibilities of orchestrating effective media strategies and maintaining high service quality in media campaigns.

New York City Metropolitan Area

•Redefined the Women's Center's mission at Guttman by developing its inaugural curriculum, closely aligned with "Global Citizenship" goals. Utilized expertise in Women and Gender Studies, coupled with an analysis of student retention and community sentiment, to craft educational content that resonates. This demonstrates capabilities in strategic content development and educational programming, which are translatable to developing targeted media campaigns and content strategies in media.•Led the planning and execution of Domestic Violence Awareness events in October, significantly elevating community awareness and understanding. Showcased skills in event management and public awareness campaigns, important in media for orchestrating large-scale media events and campaigns.•Conducted a professional development workshop on personal branding via social media for students within the Office of AccessABILITY. Demonstrated proficiency in digital literacy education and brand management, aligning with media supervision tasks that involve educating teams and clients on digital media strategies.•Represented the Women's Center at bi-monthly director meetings, demonstrating abilities in stakeholder communication and institutional representation. These are key for marketers who must regularly coordinate with clients and internal teams to ensure alignment and advance campaign objectives.•Acted as a Disability Accommodation Specialist, focusing on supporting students with autism and learning disabilities. This role involved personalized support and accommodation planning, underlining strengths in inclusive strategy development and specialized client services, applicable to developing media strategies that address diverse audience needs.

New York City Metropolitan Area

• Entrusted with the critical task of consolidating and analyzing feedback surveys from Echoes and Reflections presentations conducted across the country, ensuring a comprehensive understanding of participant experiences and insights.• Responsible for aggregating survey data and efficiently uploading it to ADL's online repository, while also capturing suggestions for enhancements in a tailored spreadsheet designed for office optimization.• Managed a detailed inventory of public, private, and religious schools in New Jersey, identifying the most suitable ADL office to support each institution based on specific criteria. This strategic approach enhanced delegation efficiency and fostered greater collaboration across ADL offices.

New York City Metropolitan Area

• Spearheaded comprehensive analysis of Manhattan bank branches for RanxEm, focusing on unique services offered to students, investors, small business owners, and homebuyers, aiming to revolutionize financial education globally through technology.• Collected crucial data on banking services, synthesizing this information to highlight trends, opportunities, and gaps in financial education and services tailored to diverse customer needs.• Developed and delivered captivating content, including blog posts and PowerPoint presentations, to disseminate findings, driving awareness and understanding of financial services among different demographics.

New York City Metropolitan Area

• Assisted in coordinating regional operations for ADL, ensuring seamless execution of initiatives and support across various locations.• Played a key role in organizing community outreach programs and events, enhancing ADL's engagement and presence within the region.• Contributed to the development and implementation of operational strategies, optimizing efficiency and effectiveness in regional activities.• Supported internal communication efforts, facilitating information flow between the regional office and headquarters to align goals and strategies.• Analyzed regional performance data to identify trends and areas for improvement, providing valuable insights for strategic planning.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor'S Degree, Women And Gender Studies, 3.3; Graduated With Special Recognition

Activities and Societies: Fellow for the National Association of Student Affairs (NASPA) from 2014-2015. Secretary for the Hunter LGBT.

Digital Marketing Apprentice

Engaged in a 16-week apprenticeship program, acquiring expertise in SEO writing, SEM Ads, Facebook/Instagram Ads, Twitter Ads, LinkedIn.

Associate'S Degree, Liberal Arts And Sciences, General Studies And Humanities, Part Of Inaugural Graduates

Activities and Societies: First SGA (Student Government Association) President from October 2012 - July 2013. USS (United Student Senate).