Stephenie Williams Email & Phone Number

Twenty plus years of progressively responsible experience in Direct Marketing, Strategic Planning, Product Management, Vendor Management, Retail Communications, Project Management, Advertising Agency Relations, Supervision and Promotions in the financial services, retail and automotive industries. Demonstrated success in creating business cases to sell ideas, managing , inspiring organizational change and enhancing organizational communication practices.Specialties: Customer Lifecycle Optimization, Communications, Business Case Development, Project Managment,Staff Development, Direct Marketing, Annual Planning, Supervision, Vendor Management, Advertising Agency Relations, Media Buying, Product Management, RFP Response Development

Listed skills include Direct Marketing, Strategy, Marketing Strategy, Product Marketing, and 38 others.

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  Vice President, Financial Services Marketing Product And Strategy

  Vericast

  Apr 2021 - Present

  Lead the development of Harland Clarke’s Marketing Acquisition solutions (consumer and small business loans and deposits) , while overseeing the deployment of subject matter experts for client engagements. Lead the development of new solutions and expansion of existing solutions, working with internal and external resources to define/refine requirements, take ownership of product bundling and packaging, facilitate internal awareness and product training. Build strategic sales messaging to position the full complement of solutions in a conversation relevant to our prime target market. Manage external vendors and technology partners, working to maximize the value of those relationships. Contribute as author/speaker/designer on a regular basis in support of content initiatives.