• Led and managed multi-channel marketing RFPs and RFIs, coordinating cross-functional teams across sales, marketing, legal, finance, and creative design to develop high-quality proposals and presentations that meet client specifications• Directed the entire pursuit and new business response process from kickoff to submission, including project planning, team coordination and document management using Salesforce and Microsoft TeamsAccount Experience: cbdMD

• Managed a $50M budget and led the media planning team for Shipt, the same-day delivery service owned by Target• Reimagined their media mix to support more brand-building activity, which included custom partnerships, A-list talent, premium environments, and relevant contextual buys• Partnered with Comms Strategy team to develop a jobs to do framework that guided media channel selection and creative development• Selected and onboarded new brand lift partner (Lucid) to deliver real-time brand lift studies to guide our investment• Partnered with Activation team on evergreen performance initiatives within paid search and paid socialAccount Experience: Shipt

• Oversaw $20M budget and final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client• Guided team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, ensuring a fully integrated approach• With leadership and support from senior leaders, managed the day-to-day operations Account Experience: Wind Creek Casinos, Jamaica Tourism, Helzberg Diamonds, Mutual of Omaha

• Led cross-functional team in the development and execution of a multi-channel, $40M campaign, exceeding projected reach and resulting in an increase in sales across all accounts• Negotiated and secured favorable media placements within budget, saving the company media spend while maintaining campaign effectiveness • Mentored junior media team members, resulting in improved performance metrics and increased employee retentionAccount Experience: McDonald's, GA Lottery

•Led development of strategy, provided insights and deal structure based on client goals, social media expertise and research analytics•Maintained relationships and managed the day-to-day business relationships with current clients and identified growth opportunities on key accounts•Served as primary point of contact to existing clients on issues regarding performance reports and general maintenance•Delivered post-campaign reports and wrap up decks to clientsAccount Experience: Turner Broadcast, Toyota, USAA

•Developed and maintained tactical media plans for US Virgin Islands and Jiffy Lube•Worked with team members to prepare budget allocations across media tactics•Provided day-to-day direction to implementation groups for the tactical plans•Maintained and communicated up-to-date records of the implementation of the plan•Provided research and analysis to assist with various issues that arose in the execution of the tactical plansAccount Experience: Jiffy Lube, USVI Tourism

•Assisted in driving media strategies and objectives for Georgia-Pacific and its respective brands•Prepared and updated media flowcharts and purchased authorizations to reflect client goals•Conducted research, developed plans and prepared presentations of media plan elements for clientele•Analyzed data to provide the client with recommendations for budget optimization•Built and maintained knowledge of both new and traditional media trends with a total market viewAccount Experience: Georgia Pacific

•Assisted with managing a multi-million-dollar media budget for Kohl’s•Reviewed purchase orders, conferring with other departments to verify orders and evaluate bids•Determined purchasing needs, analyzing quotes and bids for suitability, cost and product availability•Negotiated national buys in a timely fashion to ensure positive ROI on client investment•Managed and analyzed pre-post and post-buy reporting to request bonus weight, ADUsAccount Experience: Kohl's

•Shadowed media professionals in media strategy, planning and buying•Assisted in management and maintenance of 2Q’13 media budget of $1M for Nestle•Maintained brand goals on a weekly basis and update media schedules to reflect those goals•Assisted with flight schedules and revise media plans for various brands