Senior Marketing & Business Development Expert
County Dublin, Ireland
The Maples Group is a leading service provider offering clients a comprehensive range of legal services and is an independent provider of fiduciary, fund and management services. The Maples Group has over 2,000 professionals in 16 global offices, with an impressive brand profile and market share since establishing in Dublin in 2006. The role involved providing timely and effective Marketing and Business Development support, with responsibility for budget management, strategic input… Show more The Maples Group is a leading service provider offering clients a comprehensive range of legal services and is an independent provider of fiduciary, fund and management services. The Maples Group has over 2,000 professionals in 16 global offices, with an impressive brand profile and market share since establishing in Dublin in 2006. The role involved providing timely and effective Marketing and Business Development support, with responsibility for budget management, strategic input, digital marketing and people management. Key responsibilities included:• Strategic Marketing Planning: Responsible for developing marketing plans, identifying key deliverables and core strategic objectives, implementing and driving tactical marketing activities • Budget Management: Responsible for compiling marketing budgets, providing pro-active budget reporting, tracking and forecasting, providing detailed spend analysis and accountability for senior management • Project Management: Pro-active management of practice groups, project managing senior partners and internal stakeholders, providing effective communication and deadline management, leveraging cross-selling opportunities • Market / Competitor Analysis: Analysis of market data and industry statistics, benchmarking of competitor activity, providing tailored market intelligence and reporting for key decision makers • Marketing Communications / PR: Played key role in driving industry rankings, managing internal and external communications, project managing global partners to ensure timely delivery of marketing materials in compliance with the firm's brand and global messaging • Digital Marketing: Responsible for website content development and design, targeted social media campaigns, e-metrics and providing readership analysis of online marketing communications Show less