Stephen Buckley Email and Phone Number

A key member of the Directorate management team, managing 16 staff and budget of £1.5m I worked with senior leadership to board level to agree overall strategy, key deliverables and measures for the department’s output which encompassed the organisation's digital channels and communications with members and volunteers.Chief responsibilities included the creation of content plans for digital channels that supported organisational strategy, increasing the use of social media to reach both volunteers and youth members and the delivery of an award-winning bi-monthly magazine to 110,000 volunteers – including a fully digital/ app version.I also oversaw the development of a network of volunteer communication specialists who assist with the communication of key messages into local networks.Key achievements• Grew Facebook likes by 50,000 and increased average daily post reach to over 100,000 – with a highest post total reach of over 2 million• Improved the average delivery rate of broadcast emails from around 65% per campaign to around 98% per campaign• Delivered an increase in visits of 10% per annum to scouts.org.uk• Shortlisted for the 2013 CIPR “Best Integrated Communications” award as a result of the Scout Promise campaign

A member of the senior management team reporting to the Global Commercial Director, my role was to:• Conceive, plan and implement organisational digital and print communications and marketing activity that delivered leads and sales• Oversee FitPro’s membership communications including four print magazine titles, recruitment of new members and marketing of music and equipment/clothing sales• Support 1,700 UK clubs and gyms in the marketing of Les Mills group fitness programmes, marketed ongoing training opportunities to 8,000 Les Mills fitness instructors, and managed the Les Mills brand in the UK• Line-manage team of four managers: two marketing managers; design/ web manager; publishing manager and through them a department of 15• Create and implement PR plans for key areas of the business securing significant and repeat coverage for FitPro products in fitness titles including Women’s Fitness, Men’s Fitness, Zest, Women’s Running, Ultra-Fit, Health Club Management and national press• Manage high-profile and celebrity relationships to develop and deliver marketing and promotional initiatives• Represent FitPro at the Fitness Industry Association’s Vanguard Group for senior industry professionals, and at various Westminster lobbying events and special interest groups• Act as lead organisational contact for delivery of NHS Change for Life campaign

Reporting to the Director of Communications and PR, created annual and strategic plans and managed a budget of around £200k.I oversaw YMCA England’s online and print communication channels, brand identity and internal communications, with management responsibility for a marketing and content team of four plus agency and freelance support.Key achievements included devising and implementing a consolidated web communications strategy that engaged and informed the YMCA’s diverse and dispersed stakeholders, and the development and management of an outsourced design service delivering work to member YMCAs on a profit/ loss basis.

Established the information team and working with a small technical team, developed and launched a web-based intranet for all YMCAs in England.Introduced and developed a range of digital publications and communication tools including online special interest groups, emails, forums and podcasts.