Stephen Crowder Email & Phone Number

Eden Prairie

Responsible for the management (CPG) client’s businesses at SUPERVALU region and retail operations, as well as corporate headquarter and independent chains. Support regional managers in development of annual financial plans and strategies. Manage and execute promotions and plans, new item launches, category management and retail execution. Manage client proprietary systems including trade fund management, sales forecast, account performance, promotional programs and deduction management. •… Show more Responsible for the management (CPG) client’s businesses at SUPERVALU region and retail operations, as well as corporate headquarter and independent chains. Support regional managers in development of annual financial plans and strategies. Manage and execute promotions and plans, new item launches, category management and retail execution. Manage client proprietary systems including trade fund management, sales forecast, account performance, promotional programs and deduction management. • Fiscal 2017 manage 13 clients that represent over $25M in annual sales to SUPERVALU region and retail stores.- $1.6M in revenue.- Top 3 clients in sales and revenue include Barilla, Mars Foods, Lamb Weston• Surpassed fiscal year 2017 revenue budget by 13%.- Gained additional promotional events by presenting organized, customer centered, data driven, go to market strategies. - Successfully grew market share with Barilla, Mars and Lamb Weston by identifying distribution voids and presenting new items, growing clients share and ACV. - Developed forecasting tool for Mars Foods that spanned both Supervalu regions that reduced PO cuts by 9%.- Created new promotional bundle for Mars Foods increasing brand awareness on sub-brand and reduced circular fees to client. • Created promotional item chart by Supervalu DC for promotion team and deduction claims team.- Assured all items were in promotional groups.- Assisted in faster deduction clearing.• Restructured two key accounts promotional plans for Barilla. Since implementation, shipments are over 7.5% to PY and 6.6% to quota. Show less

Edina

Served as key point-of-contact for client leadership. Directed planning process, including collaborating with business insights, customer managers and regional clients. Provided clients insight on sales goals, strategies, expectations and product knowledge. Performed category business reviews with key clients. Provided direction to customer business-managers to optimize client objectives. Supervised Trade Specialist ensuring client administrative needs were met. • Assigned 17 clients that… Show more Served as key point-of-contact for client leadership. Directed planning process, including collaborating with business insights, customer managers and regional clients. Provided clients insight on sales goals, strategies, expectations and product knowledge. Performed category business reviews with key clients. Provided direction to customer business-managers to optimize client objectives. Supervised Trade Specialist ensuring client administrative needs were met. • Assigned 17 clients that covered 14 different distributors.- Transitioned 4 clients new to Crossmark management (Yasso, JR Watkins, CF Sauer, Teasdale).• Led 5 key engagement clients; sold over $67M in annual sales from assigned territory.• Proficient in Nielsen Business Insights. - Increased sales 44% over PY by addressing client’s promotional strategy.• Delivered client KPI and revenue targets using differentiated planning strategies.- Grew territory sales +7% over PY (latest 26 weeks); focused on key weeks, competitive history, reevaluated spending levels, sharpened price points to grow business. Show less

Managed all phases of center-store category department, strategic merchandising, and planning for wholesale and independent retail customers. Created business models; defined and assigned category rules; forecast; and developed/implemented category business plans. Provided leadership to drive sales and profitability through corporate and regional programs. Performed Category Business Review along with corporate wholesale, category captions and validator. • Managed 2nd largest category… Show more Managed all phases of center-store category department, strategic merchandising, and planning for wholesale and independent retail customers. Created business models; defined and assigned category rules; forecast; and developed/implemented category business plans. Provided leadership to drive sales and profitability through corporate and regional programs. Performed Category Business Review along with corporate wholesale, category captions and validator. • Managed 2nd largest category group in center-store category department, $750M annually.• Delivered 1.5% annual growth and exceeded margin expectations fiscal year 2014.• Planned and ensured execution of strategic merchandising plans for wholesale and 2300 independent retail stores.• Provided leadership to direct reports – Category Merchandiser and two Department Specialists (Merchandiser on team was developed and promoted.• Assigned Category Management lead to region’s 4th largest customer – primary point of contact for all center store (annual retail sales of $175M). Show less

Managed relationships and accounts; planned sales strategies and initiatives. Identified, executed, and monitored offerings. Mitigated obstacles. Pin-pointed sales opportunities and operational efficiencies. Analyzed and reported results. Conducted detailed P&L reviews with select owners. • Managed accounts and planned sales for territory producing $60M annually.- Provided leadership for 7 consultants and team members to drive profitable top-line sales.• Increased territory sales… Show more Managed relationships and accounts; planned sales strategies and initiatives. Identified, executed, and monitored offerings. Mitigated obstacles. Pin-pointed sales opportunities and operational efficiencies. Analyzed and reported results. Conducted detailed P&L reviews with select owners. • Managed accounts and planned sales for territory producing $60M annually.- Provided leadership for 7 consultants and team members to drive profitable top-line sales.• Increased territory sales 2.2% FY 2014.• Generated increase of 7% in company professional services by influencing accounts to program. • Acquired new produce business valued $14M annually.• Appointed by region president to co-chair a corporate committee • Chosen to lead the Marketing department for inaugural total company EXPO 2014.- Received recognition from EVP, President Independent Business.• Developed and improved this territory that produced Master Marketer Winners including those that competed at National Grocers Association Annual Convention. Show less

Accountable to draft and arrange customer-specific store layouts. Use consumer/customer centric research principles, and combination of Spectra, Nielsen Answers, and US Census to collect/analyze data from varied sources to identify best category flow, profitability and growth potential in a given demographic. •Directed a team of 11 specialists and an analyst; managed a budgeted department income of $1.6M encompassing 500 retail operations from Northern, Northwest and Central regions… Show more Accountable to draft and arrange customer-specific store layouts. Use consumer/customer centric research principles, and combination of Spectra, Nielsen Answers, and US Census to collect/analyze data from varied sources to identify best category flow, profitability and growth potential in a given demographic. •Directed a team of 11 specialists and an analyst; managed a budgeted department income of $1.6M encompassing 500 retail operations from Northern, Northwest and Central regions •Advanced a faster and easier-to-read tool for stores that simplified recommendations by using 4-foot sections for layout based on fact-verified research data•Devised a methodology that refined the consumer centric merchandising process and customer communication that eliminated the need for one senior analyst position.•Improved team’s department objectives by removing unnecessary procedures that enabled specialists to expand time with customers resulting in higher department profitability•Designed a weekly income/expense tracking process to obtain more detailed fiscal budgeting insight Other Supervalu Positions include:Category Merchandiser (Managed 7 categories for 2 regions with sales of $100M+)•Credited with developing a “Category Score Card” adopted by the department director•Implemented a promotional strategy that boosted store brand charcoal sales 80%•Bundled seasonal programs, sold concept to retail and increased sales 2.45% over previous year Show less

CITY OF WATERTOWN, Watertown, MinnesotaActing Deputy Mayor / Appointed 2013City Council Member / Elected for 4-Year Term 2010 to 2014

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Activities and Societies: Business Management Business Management

Education record