- Public relations and content lead in the APAC region, in charge of strategy, proactive press office, reactive/crisis communications and creative development/execution in three markets (Australia, New Zealand and Singapore)- Communications responsibilities include brand storytelling, thought-leadership, executive profiling, global and regional business story-telling, earned-media creative idea generation/execution and demand generation activity*Won the internal award in 2021 for best contributor to business growth- Ideation and execution of brand and demand content (cross-channel) for owned, earned and paid media i.e. brand and influencer marketing videos, eBooks, analyst reports and research reports in both a brand and demand generation capacity- Social media lead in the APAC region managing Twitter, Facebook and LinkedIN from both a management and content creation perspective- Blog and SEO lead in region, managing the strategy and creation of blogs to drive demand for DocuSignCopywriter across a range of external channels including social, eDM and website, integrating creative writing with SEO strategy

- Consumer PR and earned creative lead for KFC (Yum! Foods) working in an integrated capacity with its advertising, media and activations agency, delivering fully-integrated campaigns. - Leading the development of the consumer PR strategy and plan in Australia. This entailed proactive and reactive press office, creating and executing large-scale creative ideas, content and activations, CSR communications and crisis communications. - Development of award-winning creative stunts for both KFC (activations and digital) and in partnership with other businesses - (Universal Music and Cricket Australia)

- Creative ideation and creative direction with a specialism in earned-focused campaign development for KFC, Ebay, Atlassian and FORD- Copywriter across creative campaign lines, press release writing and scripts for content including video and audio- Real-time reactive ideas in-line with breaking news and emerging trends

Account director within the consumer team working on entertainment and retail clients. Specific client portfolio consists of Disney, Marvel and Kathmandu. Duties include client strategy, creative comms ideas, new business, team management, development and integrated project management.

Fully integrated role within the agency created to service all of Westfield’s marketing communication needs. Project management across public relations, social media, creative, comms, media, production and studio.Idea generation, planning and execution of campaigns across all marketing disciplines, managing budget, activity and driving results. Also utilised as a creative copywriter resource within the agency, part of the creative idea generation team for all major campaigns, from ideas through to creative platform and execution.

Account management – handling client relationships with senior members of staff, managing budgets and account activity and team management for international clients such as Microsoft, Coca-Cola and Intel as well as national clients Ancestry.com.au, Sensis and OCA Group.Communications and PR – pro-active idea generation and strategy for campaigns across consumer clients, working closely with marketing strategies across APAC markets.Press office - news pitching, pro-active and re-active media releases and enquiries, creative publicity idea generation, copywriting and crisis communications.Social media channel management including content strategy and creative content idea generation, brief and design management, copywriting and planning across a multitude of social media channels for Coca Cola Australia.Big budget thought-leadership execution - from creative platform to communication to Australian consumers - including research management, white-paper development, PR outreach, launch event management, content planning and strategy for all owned, earned and paid channels across digital, social and traditional media outlets.Integrated marketing and communications – working across all agencies of Ancestry.com.au and Microsoft, involved in strategy and idea generation to structure cohesive campaigns that intertwine with marketing, PR, advertising, media buying and digital.Adaptable markets – working across 10 APAC countries with Intel, previous experience in a multitude of sectors and markets allows tailored and structured campaigns across markets of vastly varying maturity in the consumer technology sector.

Account management – working for a full-service agency dealing with marketing, PR, advertising, digital and social media – project managing integrated plans for entrepreneurs and start-ups, fast growth SMEs and large corporate clients such as Red Bull, Krispy Kreme, Crown Paints and Deloitte.Copywriting – Writing by-line articles, press releases, design and photography briefs and creative copywriting for advertising campaigns across the corporate client portfolioRe-branding – Heavily involved in the vision, values and re-brand of a three business merge, across marketing, PR, design and web copy.Media buying – team lead and strategy for media buying campaigns across vertical and SME ad space for two consecutive years for Paymentshield.Media relations – day to day proactive and reactive PR across a multitude of markets from personal finance, fast-growth and start up SME and mining for example. In addition, the management of crisis communications for key clients, event management and product launch communications.Social media – trained in Radian 6 and Meltwater buzz, managing social media strategy and engagement for small businesses and monitoring for Red Bull.Additional responsibilities – assisted with graduate assessment days, holding new start training sessions and sat on the internal website committee.New business – developed and expanded on new business within the personal finance sector.

Senior account executive on the corporate PR team of a full-service communication agency. Corporate clients include national brands such as Crown Paints, Secured Mail and The Institute of Directors. Consumer clients include MBNA North West Football Awards, Millers Oils and Crown Paints. My role involves media relations, copywriting, social media monitoring and engagement, media buying, holding creative brainstorms, identifying and generating news hooks, drafting reactive/feature comments and byline articles, assisting with crisis communication projects, developing pitch and review presentation documents, handling photography briefs, compiling case studies, monthly client meetings and reports, internal presentations and training, networking, as well as general administrative tasks.

Public Relations, Social Media, Public Affairs, Advertising, Event Management, Design, Investor Relations and Marketing.