Director, Pr And Content
Current- Public relations and content lead in the APAC region, in charge of strategy, proactive press office, reactive/crisis communications and creative development/execution in three markets (Australia, New Zealand and Singapore)- Communications responsibilities include brand storytelling, thought-leadership, executive profiling, global and regional business story-telling, earned-media creative idea generation/execution and demand generation activity*Won the internal award in 2021 for best contributor to business growth- Ideation and execution of brand and demand content (cross-channel) for owned, earned and paid media i.e. brand and influencer marketing videos, eBooks, analyst reports and research reports in both a brand and demand generation capacity- Social media lead in the APAC region managing Twitter, Facebook and LinkedIN from both a management and content creation perspective- Blog and SEO lead in region, managing the strategy and creation of blogs to drive demand for DocuSignCopywriter across a range of external channels including social, eDM and website, integrating creative writing with SEO strategy