Develop and execute a comprehensive marketing strategy that aligns with the company's goals, drives brand awareness, and increases market share. Lead and mentor a team of marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement. Oversee brand positioning, messaging, and visual identity to ensure consistency and resonance with our target audience. Create and manage integrated marketing campaigns across various channels (digital, social media, email, events, etc.) to drive customer acquisition, retention, and engagement. Utilize data and analytics to assess campaign performance, optimize strategies, and make informed marketing decisions.Manage the marketing budget effectively, allocating resources for maximum ROI and cost control.Coordinate and execute successful product launches, collaborating with cross-functional teams to ensure a seamless go-to-market strategy. Stay abreast of industry trends, competitor activity, and customer preferences to identify opportunities and threats.Cultivate and maintain strategic partnerships with key stakeholders, agencies, and influencers. Establish and monitor key performance indicators (KPIs) to track the effectiveness of marketing initiatives and regularly report results to the executive team.

Head of the Marketing department/team. This includes directing, managing and building the overall marketing strategy and owning the department budget. I also manage the technology operations for both Sales and Marketing (CRM, Martech Stack).

Oversee and lead planning, strategy and execution of all digital marketing and demand generation activities. This includes PPC, SEO, SEM, email marketing, social media marketing, website optimization, affiliate marketing and eCommerce optimization. All with a goal to increase revenue, conversion rate, user experience and ROI.

• Lead the Growth Marketing team on all digital and automated efforts.• Own end-to-end marketing automation processes and workflows (collaborating with teams in sales and marketing) to support audience segmentation, campaign design/build, lead routing, lead scoring and campaign effectiveness reporting.• Oversee the creation of emails, landing pages, programs, forms and reports in Marketo; Support the execution and tracking for all marketing programs, including email marketing, lead lifecycle campaigns, webinars, tradeshow, events, etc.• Own marketing’s outbound communication calendar, which manages global email campaigns delivering digital campaigns, event promotions, webinars, corporate announcements, product releases, and more.• Understand email deliverability and manage email programs to ensure database hygiene and maintain stellar sender reputation. Manage the health of global mailable database.• Drive the creation and programming of nurture campaigns, lead scoring, and continuous evaluation of campaign methodology.• Manage all Marketo integrations such as Salesforce.com, Ring Lead, Lean Data, Ad Words, Drift, and others.• Collaborate with VP of Revenue Operations to ensure tight Marketo-Salesforce system integration and optimization that improves lead acquisition, workflow efficiencies, lead scoring, closed-loop monitoring, and metrics dashboard reporting.

Manage and oversee the digital marketing team. This includes planning, executing and developing the digital marketing and demand generation strategies and efforts. Supervise the company marketing automation system (email marketing, segmentation, lead scoring, email templates, landing pages, customized content / behavior-based marketing / persona marketing). Continuously measure and improve campaign effectiveness. Develop and manage all lead nurturing campaigns and digital advertising. Utilizing LinkedIn and retargeting efforts (Search & Site).Plan and execute social media marketing. Monitor and convert to all incoming web, SEO/SEM and other leads into MQL (Marketing Qualified Leads) and store in the marketing database and successfully pass all qualified sales ready leads to the sales team.Leverage appropriate resources (internal and external) to accomplish tactical tasks associated with creating content, customized landing pages, email campaigns, webinars, etcProject manage campaign timelines, ensuring all activities occur as planned and campaigns are executed on time and on budgetMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and optimize marketing performance based on the analytics and insight.Collaborate and manage agencies and other vendor partners

Responsible for marketing automation efforts including email marketing, demand generation, lead nurturing and assignment programs, lead scoring, data management and A/B Testing. Collaborate with sales teams to define lead qualification criteria, lead assignment processes and to drive the lead flow process.

Execute and lead large marketing campaigns for four University Annual Giving programs (BYU, BYU-Idaho, BYU-Hawaii, and LDS-Business College). This includes creating email and direct mail campaigns using marketing automation software connected to customer relationship management software (CRM). Review market trends and then develop strategy to optimize current resources while planning for future campaigns. Analyze campaign metrics to measure campaign performance, effectiveness and response. Coordinate all operational aspects of campaign setup including, developing the required data sets with the assistance of the Data Team. Load customer lists and content to appropriate email marketing platform, perform campaign QA (Quality Assurance) testing, also perform A/B testing within email campaigns. Creation of test/control design, analysis and application of best practices to email and other marketing campaigns.Stay up to date on evolving email and SMS practices and testing techniques. I also work as a foundation relations rep (CFR). I connect Private Foundations and Corporate Foundations with giving opportunities within the LDS church. Specifically working to find and match foundations with the 4 church school.I develop strategy in support of fundraising priorities for the programs and projects approved by the First Presidency such as those for the four Church-sponsored schools, and for LDS Church departments.

Develop and coordinate program operations related to undergraduate academic affairs within the College of Engineering. This includes marketing and student recruitment, balancing and constructing the outreach budget, coordinating programs and events for the college of engineering, engineering outreach and retention events. This also includes supervising a large group of interns, volunteers and university workers, developing collaborative relationships with other campus departments and serving as a member of the college academic affairs team. Organize and execute fundraising events and opportunities by working closely with Alumni and other major University contributors. Supervise the Engineering Scholars Program, the Engineering Living Learning Community and the Engineering Honors Program. Coordinate on-campus events. Organize and supervise all off-campus outreach events. I also manage and coordinate the large tutoring facility for the College of Engineering

Advise and counsel new, prospective, and transfer undergraduate students regarding schedules and graduation paths. Meet individually with each student during enrollment period to declare major or minor. During each meeting a emphasis is placed on student development and career advancement. Other duties include assisting professors in the Political Science Department with academic research and undergraduate class instruction, including constructing and administering undergraduate exams.

Manage and play the leading role in organizing and executing policy and procedures in the Department of Professional Licensing program. This program is designed to make sure businesses in the Utah are compliant with both the Department of Professional Licensing and Department of Workforce Services set guidelines.Execute and explain state policy and procedures pertaining to unemployment insurance and/or facilitate problem resolution. Interpret, clarify, explain and apply agency policy and procedures, business practices, federal or state laws and regulations. Ensure both businesses and individuals are in compliance with applicable federal and/or state laws, regulations, and/or agency rules, standards and guidelines.Contact individuals or organizations to secure delinquent tax payments, and/or make payment arrangements for money due. Review cases, applications, files, and records to determine if legal action is to be taken.

Product Sales and opening new accounts and loans, services including document preparation, account servicing/maintenance (for example account reconciliation, address change, stop payments, account closings, transfers, notary, processing check orders), and problem resolution.