• Manage the global visual strategies both business driving and brand positioning through the creation, communication, and implementation of new strategies within the market and communicate where to adapt past field strategies to the changing needs of the business.• Oversee and manage the implementation of global creative and merchandising across markets to ensure luxury standards are met while creating a bespoke client experience for the specific markets and providing insight to central teams.• Support the creative production process within the region: communicating creative briefs, managing layout plans and product placement, and liaising with HQ VM team.• Work cross functionally with corporate departments as a collaborative partner (Marketing and Events, Retail, Operations, Store Planning, Merchandising, etc.) to gain awareness of the larger brand scope, provide insight on visual projects, and identify how VM can align and contribute. • Ideate and oversee organizational VM initiatives that increase operational efficiency across the regional teams by understanding the region’s needs and developing solutions for innovative ways of working.

•Creative Concepts• Brand Strategy •Visual Merchandising • Event Production • Project Management • Window Installation • Interiors • Showrooms

Defined and implemented the overarching visual merchandising and event strategies for North America.• Maximized brand voice, reach and sales through innovative, cutting edge concepts and execution on a variety of event scales. • Adapted global concepts to best serve North America marketplace with increased engagement of 60% per launch.• Partnered with senior management from wholesale accounts to drive awareness and sales, including highly successful Ulta Beauty and Sephora Canada launches. • Re-structured the department for a streamlined, more effective day to day operation. • Developed and managed budgets for both visual merchandising and events to ensure maximum results within fiscally challenging years resulting in 10% annual savings. • Sourced best in class vendor network to execute high quality in-store VM elements and events staying within budget and ROI targets.

Created consistent, creative & commercial on-brand visual merchandising and events in all consumer touch points for all product categories across North & South America.• Communicated daily with London on all initiatives and provide input on the creative for seamless execution within the Americas. • Planned and executed new & existing store openings, regional windows & floor plans.• Lead all regional walk-thru’s with CEO/Chief Creative Director.• Ensured global standards were implemented for all special events, ranging in scale from VIP customer to global brand-building media events.• Built, nurtured & developed the regional team to support growing business needs for both retail & wholesale.• Balanced luxury standards with a fast turning product assortment to achieve sales and productivity goals.• Partnered with Merchandising and Marketing teams to communicate and deliver all global guidelines & floor sets to the teams in the Americas.• Developed new network of suppliers with technical knowledge to deliver streamlined savings while executing luxury windows and in-store touch points.

Updated and oversaw department, transforming it from the most challenged to the most successful region. • Managed and implemented to the local network the global visual calendar and VM tools. • Lead merchandising and creative direction in partnership with Sales and Marketing to support key business objectives and drive worldwide sales.• Oversaw the development and communication of visual merchandising guidelines, creative and styling direction to the stores through seasonal directives and updates to ensure consistent branding. • Managed overall departmental budget, including window and store installations, collateral production and travel.• Managed entire window display process. Communicated with local contractors for window and event production and installation.• Worked closely with central Paris office to execute worldwide merchandising strategies; worked to improve quality of visual displays and props.• Supported, trained and developed the Regional, Area and In-store visual merchandising team.

Managed Visual Merchandising and Events for three leading brands within ELC to develop world class creative, standards and execution to be implemented globally.• Maintained excellent relationships and conducted weekly conference calls with direct reporting Regional Visual Managers (North America, Europe, Asia and Latin America) to ensure corporate direction was communicated and properly executed in the field.• Managed overall Department budget, including installations, collateral production, travel and windows.• Partnered with Store Design and Marketing to ensure that the in-store experience was consistent and relevant for customers to drive commercial sales.• Designed and installed marketing concepts in corporate showroom for all retailer and press presentations.• Partnered with Marketing and Publicity for celebrity events and installations related to Viva Glam and The M.A.C. AIDS Fund.• Oversaw global sales meetings including events, production, theme, talent, etc. while motivating the Sales and Training teams with M.A.C.'s vision for future seasons.

Developed and installed innovative merchandising concepts in all showrooms, trade shows and external partners with dual goals of generating sales and maintaining brand consistency.• Directed product development and fabric selection for all display furniture as well as distribution of display inventory to internal and external partners. • Managed inventory of all company showrooms and trade shows. Oversaw all budgets, retail operations and partnerships.

Managed all visual aspects for Flagship store in New York City.• Coordinated with VP of Retail and Director of Marketing the visual calendar of the shop regarding store launch events, major floor moves, product promotions and ICFF events.• Oversaw annual inventory and managed budgets for store marketing, trade shows, visual team's payroll and bi-annual inventory.