Stephen Kerckhoff Email & Phone Number

Tulsa, Ok, Us

Dallas/Fort Worth Area

Promoted and relocated to lead sales growth initiatives and market execution in Fort Worth and Dallas.• Manage key pricing, sales, marketing and operational actions to grow sales and market share for the A-B portfolio, working closely with 2 wholesalers in Dallas and Commerce selling 15 million cases annually at 5,000+ retail accounts.• Previously managed relationships with 2 wholesalers in Fort Worth and Denton, selling 11 million cases annually.• Provide direction and leadership to wholesalers to identify sales opportuntiies, and maximize brand awareness, distribution, sales, and profitability through communication of region priorities and development of annual business plan.• Perform regular market visits to coach and motivate wholesaler sales team, facilitate alignment with key company initiatives, and conduct annual Wholesaler Assessments to ensure compliance with Equity Agreement expectations.

El Paso, Texas Area

Promoted and relocated to provide oversight, strategy, and leadership of local sales and distribution efforts.• Managed productive relationships with 3 independent wholesalers, selling 9.5 million cases annually to maximize execution and impact of local, regional, and national sales & marketing plans for West Texas and Southeast New Mexico.• Maintained regular wholesaler call frequency and provided leadership by coaching/motivating wholesaler staff, and identifying sales, marketing, and pricing opportunities; consistently outperformed region sales trends.

Tulsa, Oklahoma Area

Promoted to lead key off-premise account sales and profitability growth initiatives.• Led and directed a team of 6 Sales Reps. to manage business, promotions, sales, distribution, innovation, and pricing initiatives for 5 chain decision points in the Tulsa market, selling 1.2 million cases.• Provided total account management, oversaw strong partnerships, and executed the entire sales process for the entire A-B brand portfolio with Food Pyramid, Drug Warehouse, Warehouse Market, Walgreens, and CVS.• Managed account plans/objectives, prepared & presented account business reviews, and utilized information-based tactics to sell-in national and channel-specific initiatives, strategies, promotions, space management, and distribution priorities.

Tulsa, Oklahoma Area

Promoted to coordinate and implement all advertising, sales promotions and merchandising programs for all market segments.• Provided leadership and direction to a team of (2) Brand Development Managers, and (3) Contemporary Marketing Team Representatives to develop and execute effective marketing, promotional, and special event programs.

Stillwater, Oklahom

Promoted to manage a sales route consisting of on and off-premise accounts in the Stillwater market.• Executed the sales process for the entire A-B product portfolio for on and off-premise retail accounts to cover time off for regular sales representatives; assisted with team sells and ride-withs to increase distribution, volume, and market share.• Provided excellent customer service to maximize retailer performance by understanding customer needs, offering effective solutions, cultivating retailer relationships, managing account inventory levels, delivering and rotating product.

Tulsa, Oklahoma Area

Recruited and relocated as primary contact with wholesalers, and focused manager of on-premise marketing programs.• Coordinated and supported all phases of national, regional and local contemporary adult/brand marketing and promotional programs at key contemporary adult accounts, working with 5 wholesalers in Oklahoma, Arkansas, and New Mexico• Trained, coached and mentored at team of 9 Contemporary Marketing Team Representatives on conducting on-premise promotions, trade calls, brand image building, merchandising activities, and selling skills at 500+ retail accounts.

St. Louis, Missouri

Executed nationwide mobile marketing tours which promoted the Budweiser brand at major special events, fairs, and festivals.

Tulsa, Oklahoma Area

Recruited into part-time position while attending college to support Red Bull’s marketing strategy in Oklahoma and Arkansas.