Cmo, Director Of Strategy
Mountain View, California, Us
Intuit is the leading financial and tax software manufacturer, with millions of customers in the small business, consumer and enterprise space using brands such as TurboTax, Quicken, QuickBooks and ProFile Professional Tax Application Suite. As a Director of Intuit U.S. (2002-2007), I was one of the 180 or so people leading the 8,000 person firm. I helped make Quickbooks the #1 accounting software in Canada (from ~30% market share in Canada to 50%+). My team comprised a cross-section of sales, marketing & communication: 1, 3 and 5 year strategic plans, marketing management, production, retail sales, inbound call centre sales, documentation, bilingual translation, Gov't CRA lobby in Ottawa, and Public Relations. I lead our $500B international growth expansion strategy research, and worked closely with Intuit Executive researching and recommended Intuit's strategy on customer communities.