We are on a mission to revolutionize the world of bum care by providing clean, plant-derived bum care thoughtfully designed with women’s physiology in mind.We're here to redefine personal care with a fresh, modern approach, empowering women to address their health needs confidently while breaking down the stigmas surrounding this often-overlooked aspect of wellness.

Ava is a digital health company with offices in Zürich, San Francisco, Belgrade and Makati. We advance women’s reproductive health by bringing together artificial intelligence and clinical research. Our wearable device, smart app and proprietary, predictive algorithms empower women by giving them unique, clinically researched insights and personalized data about their menstrual cycle, fertile window, and pregnancy delivered in a way that’s convenient and non-invasive. Ava was voted Best of Baby Tech at CES 2017, named a Women’s Health “Editors’ Choice” product and has been honoured as the best Swiss startup in 2017 and 2018.

Domtar Personal Care Products. Brought on board to lead global synchronization of product platforms and marketing following multiple acquisitions; within a few months, recruited by CEO to lead turnaround of the $220M North American Health Care business. Led the direct and distributor sales organizations, Customer Marketing and Sales Operations (CRM, targeting, sales funnel). Served Retail, Acute Care, all segments of Post-Acute, Managed Care and Direct-to-Consumer / Patient.

Launched startup venture (license). Led sales, operations, hiring, training, community outreach and development of marketing strategy.

Led go-to-market strategy, Customer/Digital Marketing, Sales Operations (CRM+), and redesign of the 800+ Sales organization, aligning with the move from pharmaceuticals to over-the-counter (OTC). Managed multifunctional team of 40 HQ personnel. Accelerated revenue and EBITDA growth of the $1.7B business. Also led the largest region of 200+ managers and representatives during re-entry into USA.

After participating in due diligence for acquisition of pharmaceutical and OTC company in Barcelona (Grupo Vita) assumed full P&L and integration responsibility for the $85M business and ~300 personnel. Directed marketing of 11 brands to physicians, hospitals and pharmacies in one of the world’s largest pharmaceutical markets. Repositioned and organized the company around "women's health." Restructured Sales, redesigned all functions, streamlined the portfolio and won a prestigious national award for new product launches. Exceeded revenue and EBITDA targets, and company benchmarks for integration.

Challenged with turnaround of an underperforming $55M pharmaceutical and OTC (retail) business, acquired 8 years prior. Led team of 185 -- Field Sales, Brand / Marketing, Medical and Sales Operations. Reversed declines and achieved significant revenue and EBITDA targets.

Achieved revenue and profit targets while readying sale of $200M global Attends business in 11 countries with 120 personnel. Worked with M&A, VC, private equity and banks to sell and transition the business. | Launched new Pampers line-up, including advertising and new mom trial programs.