Lead the activation, retention and growth of partnerships at the Golden State Warriors and across it’s other properties including Chase Center, Golden State Valkyries (WNBA), Santa Cruz Warriors (NBA GLeague), Warriors Gaming Squad (NBA 2K League), and Golden State Entertainment

www.stub-e.comTicket stubs have always been cherished keepsakes for fans. Throughout the history of sports and entertainment, they’ve served the same purpose, admitting spectators to witness their favorite team, artist or performance on a date, in a venue, from a seat they could call their own. The rise of digital ticketing has replaced this time-honored memento with mechanical convenience, leaving fans hungry for the physical relic that closely connects them those they support, and the events they love. Stub-e exists for every fan so they can preserve their unique memories with a physical commemorative ticket that’s worthy of event day.

• Led the strategic planning and marketing strategy for Alexa on Echo devices, regularly reporting to senior leadership on progress against activation and retention goals• Developed and executed 360 global marketing campaigns for Echo device product launches by building cross-channel strategies that leveraged relevant, high-value messaging leading to an increase in business goals across all devices• Laid off from Amazon, as part of their mass layoffs, at the end of 2022

I supported both SeventySix Capital and SeventySix Capital Sports Advisory

• Constructed a content insights model to identify high growth mobile game developers through analyzing download trends, consumer spend, and past survey data that can be used to grow the number of managed developers and the Play Partnerships business • Developed and launched market research questionnaire through cross-functional collaboration to understand impact of COVID-19 and new industry business models on game developers; insights became inputs for two Google Play ongoing programs• Interviewed game developers and publishers across the mobile gaming ecosystem to better understand their company's business priorities, structures and experience on Google Play

As part of Michigan Ross’ MBA Multidisciplinary Action Project (MAP), I worked with a small team of classmates to develop a growth strategy for FanDuel’s daily fantasy sports business

• Conducted market analyses, including current and potential partner valuations, for Great Clips in 60+ markets that lead to sponsorship cost savings and estimated yearly increases in brand impressions and brand engagements• Facilitated a partnership impact survey through Qualtrics for Great Clips’ activation during the 2021 NCAA Men’s Basketball Tournament, analyzed results in Excel and provided recommendations to increase brand awareness and customer traffic to their salons• Key contributor to brainstorm and proposal creation for a new national Great Clips campaign leveraging existing partnerships, integrating paid search and social media ads and using influencers to connect with the target audience

• Developed a go-to-market strategy for Michigan Men’s Basketball “Virtual Maize Out” campaign across social media, email, digital, traditional media and out-of-home• Built a financial model for Athletic Department executives to optimize the price points for available packages for the “Virtual Maize Out” campaign• Created visuals in Tableau to better understand the geographical location of Michigan fans across five different sports and provided integrated marketing recommendations on how to increase engagement of those fans• Coordinated the tracking, winner outreach and fulfillment of marketing prizing initiatives

• Worked closely with the Vikings Sales, Analytics and Engagement department and outside vendors to provide data, insights and reports on fan engagement, asset performance and revenue generation opportunities for the Corporate Sales and Partnership Activation teams to inform the development of partner activation strategies and new business proposals• Developed a framework for partners to share their partnership goals and KPIs and worked collaboratively on customized reporting to track against their stated objectives• Provided regular presentations to the Partnership Activation and Corporate Sales teams and other internal stakeholders to educate the teams on actionable insights developed from analytics resources• Oversaw the Partnership Research and Analytics budget• Negotiated agreements with market research and analytics vendors to support the tracking of partner marketing campaigns and fan recall across TV, radio, print, and social and digital platforms and benchmarked against other sports properties• Expertise in industry-known monitoring and analytics tools, i.e. Blinkfire Analytics, Meltwater, IQ Media, Adobe Omniture, TVEyes, Scarborough, Nielsen, Google Analytics

• Coordinated fulfillment of 20 strategic partnerships which included TV and radio media plans, in-stadium digital signage, experiential marketing campaigns, social media and digital campaigns and events at U.S. Bank Stadium and Twin Cities Orthopedics Performance Center, team headquarters and practice facility of the Vikings• Oversaw partner inventory in the following areas for the Vikings Activation team: preseason TV broadcasts and weekly Vikings TV shows, gameday and weekly radio broadcasts, Vikings.com and Vikings App digital ads and pre-roll videos, in-stadium IPTV and LED Ribbons and dedicated emails and weekly e-newsletters• Liaised with internal Vikings departments to ensure partner commitments were fulfilled during two Vikings annual events: Taste of the Vikings, fundraiser for the Vikings Foundation, and the Minnesota High School Football Showcase all-star game• Led the planning and partner activation for Vikings House presented by Courtyard Marriott during Super Bowl LII, which provided VIP hospitality for Vikings partners and special guests and included Q&A sessions with former players, live music and a rooftop ice bar

Served as primary media contact for the award, including planning and coordinating all press releases from start to finish to honor top individual football performances around the nation and to highlight upcoming events pertaining to the award

Provided content for Paul Hornung Award website, social media platforms, and press releases as member of virtual content team.

• Utilized Scarborough, MRI, TVEyes and Meltwater for marketing research to assist the corporate sponsorships staff in preparing sales proposals and recaps• Spearheaded the Q2 media and valuation recap for the Symetra Tour, the developmental Tour of the LPGA, that included news, web and social media coverage, tournament branding and sponsorship fulfillment• Helped develop new revenue opportunity with a congratulatory ad program by identifying corporate sponsor targets for the top-50 players• Assisted in revisiting ways the LPGA utilizes tournament assets in corporate partnerships, which resulted in potential new revenue being realized• Developed surveys to distribute to fans, media and sponsors to gather statistics for sales reports • Created and maintained a photo library for each tournament to use in sponsor recap reports

• Collaborated with Director of Online Media and Design to organize and manage online auction using team provided CMS raising over $7,500 for Kosair Children’s Hospital• Generated over $5,000 in new revenue through group, mini plan, luxury suite and single game ticket sales• Utilized database systems (GoldMine & TicketReturn) and spreadsheets to cold-call numerous potential companies for group outings• Coordinated all aspects of catered groups between the Bats and Centerplate Catering, including planning and setup • Assisted in set up of promotions for home games, finding contestants for giveaways and execution of all on-field promotions

Co-hosted a weekly sports talk radio show discussing IU sporting events and national sports stories

• Assisted in preparing and executing marketing and sales plans for all 24 varsity sports• Worked selected athletic events including all home football games, several men’s and women’s basketball games and several Olympic sporting events, focusing on in-game promotions and fan experience

• Primary aspects of game night operations included event set-up, working sales/customer service table, kids club and speed pitch.• Assisted in set up of promotions for home games, finding contestants for giveaways and execution of all on-field promotions.• Represented the organization in various community events, including baseball clinics and promotional events.