Vice President Corporate Communications
Toronto, On, Ca
Strategically created entire global communications function for international financial services company. Was tasked to lead development and implementation of various aspects of communications both internally and externally. Part of change management team providing input and executing on both internal and external communications through two corporate acquisitions.Manage and lead cross-group projects and functions, which requires direct management of workflow pipeline; overseeing teams of employees and consultants; meeting strategic deadlines; and ensuring key deliverables that reflect positively on company.External Communications: As a team of one, developed and implemented strategies that increased company’s media coverage globally by more than 4,000%. Built and maintain strong relationships with key media across targeted trade and consumer press within company’s global geographic footprint. Launched company’s social media presence. Helped hire and manage relationship with contracted consultant to implement social media strategy. Provided thought leadership and change management recommendations to executive management through two acquisitions of company. Member of team that promoted and communicated acquisitions to key external clients and media. Oversaw multiple marketing functions, including managing marketing budget, industry trade event sponsorships, advertising, and hosting of company-sponsored webinars and teleconferences.Internal Communications: Work with executive-level management on key global messaging and improving internal business processes. Developed company’s official employee media and communications guidelines and procedures, working closely with legal and compliance departments. Developed and jointly run internal training and skills programs. Work closely with HR to share notifications and updates with employees. Work with publishing and design to develop internal communications. Have been member of hiring team for multiple positions.
