Stephen Carroll

Stephen Carroll Email and Phone Number

CMO/Top Marketer | AI Ambassador | SaaS Technology | Growth Hacker | Servant Leader | Board Member | Speaker @ MOTOR Information Systems
Stephen Carroll's Location
Washington DC-Baltimore Area, United States, United States
Stephen Carroll's Contact Details
About Stephen Carroll

As the Vice President of Marketing at MOTOR Information Systems, I lead our marketing execution and growth strategies, focusing on modernizing processes, scaling operations, and building a high-performance marketing team. I'm passionate about driving business growth through innovation, data-driven insights, and operational efficiency, utilizing the latest tools, including AI, to enhance demand generation, content strategy, and customer engagement.Previously, as the Vice President of Marketing at SemaConnect, I led the marketing strategy and execution for the largest open-platform, fully integrated provider of electric vehicle charging solutions in North America. With over 20 years of marketing, business development, and financial leadership experience in the technology industry, I have a proven track record of creating value propositions and growing brands that resonate with customers and stakeholders across various markets and segments.I am passionate about helping companies identify and seize opportunities, develop new markets, increase customer value, and overcome challenges to growth in an ever-changing business landscape. I leverage data-driven insights, innovative tools, and collaborative partnerships to design and implement comprehensive marketing and sales programs that drive results and align with the company's vision and goals. Most recently, I helped SemaConnect achieve a successful exit through a $200M acquisition by rebranding the company, scaling the marketing program, and building a world-class marketing and sales technology platform.

Stephen Carroll's Current Company Details
MOTOR Information Systems

Motor Information Systems

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CMO/Top Marketer | AI Ambassador | SaaS Technology | Growth Hacker | Servant Leader | Board Member | Speaker
Stephen Carroll Work Experience Details
  • Motor Information Systems
    Vice President Of Marketing
    Motor Information Systems Aug 2023 - Present
    Troy, Mi, Us
    Head of growth and brand marketing at Motor Information Systems, a Hearst portfolio company and top provider of automotive insights and repair data in North America.
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  • Semaconnect
    Vice President, Marketing
    Semaconnect Apr 2021 - Jul 2023
    Bowie, Md, Us
    As Head of Marketing at SemaConnect, responsible for leading all aspects of marketing vision and execution, reporting directly to the C-suite. Oversaw brand strategy, product positioning, demand generation, sales enablement, event marketing, and management of the marketing technology stack while leading a global team of 15 marketers. Key achievements include driving a 65% increase in marketing leads, a 75% boost in revenue through a 400% increase in marketing-attributed pipeline, and a 150% rise in closed-won business. Spearheaded a company-wide rebranding initiative, scaled live events by 6X with a 10X increase in webinar registrations, and expanded the contact database to over 1 million segmented connections. Additionally, led the integration of 20 new marketing applications, grew indirect revenue from $1M to $13M across channel partners, and launched five new products responsible for 30% of current revenue.#MarketingLeadership #DemandGeneration #ProductPositioning #RevenueGrowth #TeamLeadership #MarketingTechnology #Events
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  • Cvent
    Senior Director, Product & Partner Marketing
    Cvent Feb 2016 - Apr 2021
    Tysons Corner, Va, Us
    As Senior Director, Product Marketing and Partnerships, I led a talented team across Product Marketing, Demand Generation, and Sales Enablement to drive double-digit bookings growth. My responsibilities included developing and executing channel marketing strategies for 1,200 partners, driving market awareness, and leading product positioning and messaging. I supported our global direct sales teams to achieve acquisition, upsell, and cross-sell targets. A key highlight of my role was launching a successful integrated marketing program for large enterprises and designing account-based marketing strategies that leveraged real-time personalization, next-best offer analysis, and cross-sell/upsell initiatives. Additionally, I created keynote presentations and speeches for the company CEO.#ProductMarketing #SalesEnablement #DemandGeneration #ChannelMarketing #ABM #Growth
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  • Wealthengine
    Director, Product Marketing
    Wealthengine May 2014 - Dec 2015
    New York, Ny, Us
    As Senior Director, Product Marketing at WealthEngine, I was recruited to lead the development and execution of go-to-market strategies across five vertical markets. I provided strategic direction for all marketing activities throughout the lifecycle of the company’s SaaS technology products and services. I built and managed a high-performing product marketing team focused on product positioning, customer insights, sales enablement, product launches, strategic positioning, pricing, and lead generation, ensuring successful market penetration and growth.#ProductMarketing #GoToMarketStrategy #SaaS #SalesEnablement #LeadGeneration #StrategicPositioning
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  • Highermark Consulting, Llc
    Product Marketing & Strategy Consultant
    Highermark Consulting, Llc 2013 - 2014
    Innovative Consulting in Marketing, Finance, and Product StrategyDelivering expert consulting services to help organizations swiftly identify growth opportunities, expand into new markets, and enhance customer value.DATABASICS (Product Marketing & Strategy Consultant)Led strategic marketing initiatives and program management efforts to drive demand generation, deepen target market engagement, boost sales, increase traffic to online platforms, and elevate overall marketing performance.ULTATEL (Strategic Growth & Marketing Advisor)Charged with developing and implementing growth strategies aimed at new user acquisition, brand amplification, lead generation, sales support, and spearheading the development of a new website to enhance digital presence and customer experience.
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  • Arc
    Managing Director, Product Marketing
    Arc Nov 2011 - 2013
    Arlington, Virginia, Us
    Established a new product marketing function with primary focus on strategic product definition and planning, business case development including pricing, placement (distribution), promotion and people (customer support) strategies to support the development of new products and services. Additionally, charged with bringing innovation, external customer focus and rapid NPD to the forefront of corporate culture and processes.
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  • Trx, Inc.
    Senior Director, Product Marketing
    Trx, Inc. 2007 - 2011
    Atlanta, Georgia, Us
    Managed corporate and product marketing across 5 major product lines and 20 individual products, and overseeing all marketing programs/activities – including advertising, email, SEM/SEO, social media, PR, website, industry relations, customer communications and events – for 4 vertical markets.
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  • Sabre Corporation
    Director, Product Management
    Sabre Corporation 2006 - 2007
    Southlake, Texas, Us
    Managed sales and operations teams for a web-based start-up, aiming to boost B2C revenue by $2 million annually. Led business development efforts by creating targeted marketing and sales campaigns, optimizing revenue through effective management of sales and advertising operations, and forming strategic industry partnerships. Additionally, identified opportunities in search engine marketing, analyzed online marketing and user behavior to enhance website performance, and monitored industry trends to improve customer experience and website engagement.
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  • Sabre Corporation
    Director, Product Marketing
    Sabre Corporation 2005 - 2007
    Southlake, Texas, Us
    Oversaw $200 million in annual product investment across a $3.5 billion business. Guided the CEO and executive leadership through comprehensive portfolio strategy reviews and led key product investment trade-off decisions. Developed and executed a company-wide portfolio management strategy, overseeing 8-12 cross-functional team members responsible for investment planning. Instituted new portfolio management tools and processes to align with corporate strategy. Managed the development and launch of over 30 products and services, involving more than $115 million in investment. Additionally, led the adoption of an enterprise-wide balanced scorecard technology to support corporate performance management.
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  • Sabre Corporation
    Manager, Financial Planning And Analysis, Sabre Travel Network
    Sabre Corporation 2002 - 2004
    Southlake, Texas, Us
    Provided lead analytical support to the Chief Marketing Officer on key strategic projects, including the development of new business models, equity investments, long-term commercial deals, and new product pricing strategies. Managed a cross-functional team of five across marketing, development, and finance to support major initiatives. Established a new strategic pricing structure, governing over 70% of a $2.8 billion revenue base, to better align price with customer value. Developed advanced game theory models to analyze the business and market impact of acquisitions and go-to-market strategies involving $750 million in capital expenditures. Led the financial evaluation of a cost restructuring initiative, identifying $100 million in cost reduction opportunities.
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  • Sabre Corporation
    Senior Financial Analyst
    Sabre Corporation 2000 - 2002
    Southlake, Texas, Us
    As Financial Controller of a $60 million business unit, managed all planning and reporting functions while providing business leaders with insights into revenue and cost trends. Led valuation efforts for equity investments, mergers, and strategic acquisitions exceeding $1 billion. Collaborated with cross-functional teams to assess the financial viability of new business opportunities, including internally launched products and joint ventures. Structured commercial deals with major Internet companies, projected to generate $100 million in incremental revenue over five years.
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  • Raytheon Missile Systems Company
    Pmo, Strategic Business Consultant
    Raytheon Missile Systems Company 1997 - 1999
    Arlington, Va, Us
    Evaluated existing and proposed business processes to establish best practices for a company-wide business system implementation. Analyzed and mapped customer business requirements to enhance the system architecture, ensuring alignment with business objectives. Additionally, provided functional expertise, training, and support to optimize the utilization of newly implemented business system tools.
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  • Raytheon Missile Systems Company
    Capture Manager / Cost Estimator
    Raytheon Missile Systems Company 1993 - 1997
    Arlington, Va, Us
    Led cost proposal development for several new technology programs, securing over $500 million in new business. Enhanced the parametric database by performing quantitative and qualitative analyses on engineering programs, focusing on cost, technology, and product applicability. Additionally, applied innovative cost analysis techniques to estimate the impact of strategic process initiatives driven by technological advancements, improving proposal accuracy and competitiveness.Increased the effectiveness of an internally developed parametric database by performing quantitative and qualitative analysis of several candidate engineering development programs for cost, technology and product applicability.Applied innovative parametric cost analysis techniques in estimating the potential impact of strategic process initiatives resulting from recent technological developments.
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Stephen Carroll Skills

Strategic Partnerships Strategy Product Marketing Product Management Management Business Development Cross Functional Team Leadership Start Ups Analytics Strategic Planning Business Strategy Marketing Program Management Leadership New Business Development Online Marketing E Commerce Enterprise Software Sales Management Saas Advertising Competitive Analysis Business Analysis Pricing Sem Seo Direct Marketing Project Management P&l Management Product Development Financial Analysis Product Launch Executive Management Account Management Business Intelligence Integrated Marketing Marketing Strategy Public Relations Sales Enablement Mergers And Acquisitions Entrepreneurship Pricing Strategy Marketing Automation Content Marketing Customer Relationship Management Email Marketing Account Based Marketing Market Research Mobile Applications Business Process Project Planning Cloud Computing Sales

Stephen Carroll Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing
  • University Of Arizona, Eller College Of Management
    University Of Arizona, Eller College Of Management
    Strategy
  • University Of Arizona
    University Of Arizona
    Finance And Accounting

Frequently Asked Questions about Stephen Carroll

What company does Stephen Carroll work for?

Stephen Carroll works for Motor Information Systems

What is Stephen Carroll's role at the current company?

Stephen Carroll's current role is CMO/Top Marketer | AI Ambassador | SaaS Technology | Growth Hacker | Servant Leader | Board Member | Speaker.

What is Stephen Carroll's email address?

Stephen Carroll's email address is sm****@****att.net

What is Stephen Carroll's direct phone number?

Stephen Carroll's direct phone number is +146922*****

What schools did Stephen Carroll attend?

Stephen Carroll attended Northwestern University - Kellogg School Of Management, University Of Arizona, Eller College Of Management, University Of Arizona.

What are some of Stephen Carroll's interests?

Stephen Carroll has interest in Science And Technology, Education, Economic Empowerment.

What skills is Stephen Carroll known for?

Stephen Carroll has skills like Strategic Partnerships, Strategy, Product Marketing, Product Management, Management, Business Development, Cross Functional Team Leadership, Start Ups, Analytics, Strategic Planning, Business Strategy, Marketing.

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