I am a designer and creative director working in the area of brand strategy, identity and communications.Specialising in using understanding and insight to set the direction for brands and organisations, building engaging stories that connect with people and realising these through beautifully designed and engaging experiences and communications.I previously worked as Design Director at Zero-G creating high level brand strategy and design for a range of national and international organisations in science, tourism, international aid & development, retail, financial services, publishing, culture and the arts.I am currently a member of the 100 Archive steering committee focusing on advocacy, awareness and community engagement. Current work includes a project, in association with Creative Ireland, to Map Irish Design. The project aims to better understand the changing state of the design Industry, its connection to wider commerce, culture and society and to open a conversation about its future.Clients over the last fifteen years include: Abbey Theatre, Camden Food Co. Bord Gáis Energy, Dash In, Dept. of an Taoiseach, DesignMap (USA), EPIC The Irish Emigration Museum, Ervia, Fáilte Ireland, Fingal County Council, Galway Intl. Arts Festival, Gas Networks Ireland, IFAC, Ireland 2016, Irish Emergency Alliance, Irish Water, SAR Desk, McCannFitzGerald, Science Foundation Ireland, Special Olympics Intl. (USA), SSP International (Europe, UK & USA), St. Patrick’s Festival, The Wills Group, Think Whole Person Healthcare, Trinity College Dublin.Specialities: Creative Direction, Art Direction, Brand Identity Systems, Idea Generation, Creative Facilitation.