Product lead on Geo LiftFirst PM at HausWe're Hiring!

Led a team of product specialists in the Americas to migrate thousands of brands onto GA4 before the sunset of Universal Analytics.

Product specialist for Google’s measurement solutions, including conversion tracking, attribution, and incrementality.• Consulted X00 mid-market and SMB advertisers spending +$XXXMM ARR to leverage solutions for their business objectives. • Trained hundreds of sellers on solution navigation, asking the right questions, and positioning measurement in pitches.• Made Google’s incrementality products accessible to new segments, which led to +$XXMM in revenue running through incrementality experiments.

Made the creative building platform accessible to customers, and launched subscriber growth features from Series B to Series E.• Led self-service product development for our subscriber opt in flows (pop ups, landing pages) during a critical moment where customer demand severely outpaced our capabilities. Went from 0% to 38% self serve in 1.5 quarters.• Explored new product research with C-level to expand subscriber opt ins through affiliate and cross selling opportunities.• Hired and mentored 2 PMs in the Growth org, and created distinct product area squads as we scaled from 150 to 1,000 employees.

Led SMS subscriber growth and creative building product areas.

Product lead on core app UX, bulk upload, and CX.• Increased insights granularity by >10x by building bulk data imports for Google, Bing, and Meta ad platforms.• Led strategy for our public API, and managed vendor relationships as a way to increase the footprint of Amazon ad metrics to thousands of brands.• Owned the customer support operations (ticketing, staffing, agent training, analysis) to manage hundreds of monthly customer inquiries.

Generalist Product and Program Manager. I did whatever I needed to to grow our customer base, and scale it from a hand managed service, to a product.• Scaled customer adoption by 5x. Led E2E product development for our self service MVP.• Owned product analytics, research, and insights to drive our roadmap.

Managed inbound and outbound experimentation queue, and built processes for how we scope and deliver tests.• Built tools, frameworks, and analyses templates to conduct A/B and incrementality tests to unlock advertiser growth, managing >30 /qtr.• Drove platform wide changes like updating default settings, validating universal campaigns, and new DSP supply sources.

Managed performance and delivery of programmatic ad buys on Amazon’s DSP