Focus is on consulting and evaluation of corporate advertising and promotional advertising campaigns, design programs to evaluate and support new strategic business and marketing initiatives. Support both consumer and commercial teams' efforts.

Response Angel is a premier mobile and web developer of wireless SaaS platforms designed to protect critical infrastructure and audiences.I helped co-found Response Angel and now head our research, marketing, sales, and strategy efforts with an ‘ROI-is-paramount’ attitude.* Focus is on SaaS product/product line development, new market segment development, market mix development and deployment, investor and new client presentations and development.* Achievements include ensuring our first two new patents, defining customer needs in five key segments that won us 6-figure revenues in our last 2 years, and presenting to dozens of investors and new business opportunities plus mainstage presentations at the industry’s top conferences.

Largest online real estate marketplace connecting buyers, sellers, renters, agents, and landlords.Led Zillow’s emerging markets analysis and the NYC-based StreetEasy SBU’s market, UX, and economic research.* Focused on new business model evaluations, SBU value chain strategy development, and advertising/brand performance and assessments.* Achievements included first-ever large-scale journey mapping of US real estate market including buyers, sellers, realtors, renters, and landlords that led to critical changes in industry’s realtor relationships and a better means of property inventory acquisition.

Boutique custom UX research practice focused on in-lab and remote consumer insights.Responsible for new business development by planning and implementing large scale, multi-technique UX studies for clients’ strategic needs with a team of two.* Led strategic project planning, analysis, and reporting for advanced CX, UX, and loyalty research efforts plus tactical efforts designed to understand various customer segments’ UX and customer journeys. Hired to stand-in for exec on parental leave.* Achievements included winning 7-figure project work from the largest tech and CE firms while pitted against the largest worldwide consulting firms.

The world’s largest full-service consumer insights consulting practice.Led a 12-person custom primary research team of senior directors, managers, and analysts to meet a global portfolio of enterprise clients’ strategic insights needs by developing comprehensive plans delivering strategic insights, conclusions, and business recommendations via compelling multi-media results presentations. * I was both a team leader and a hands-on researcher frequently combing multiple research techniques to get to the heart of our clients’ business questions.* Key achievements included growing a two person $2M research practice into a well-oiled machine of twelve researchers and a book of business of $16M.

Custom online quant and qual research practice focused on the great tech ecosystem.PrincipalBuilt a research consulting practice serving an array of brands involved in the biotech, ed-tech, SaaS, investments, insurance, and automotive marketplaces following the ‘Great Recession.’* Developed innovative research proposals, aggressively acquired and priced project assets including people, firms, and facilities, managed project implementation, followed by delivery of truly productive insights and recommendations.* Key achievements included the breadth of B2B and B2C quant and qual work that included concept testing, M&As, A&U, advertising, and brand tracking. Most notably, the development of a U.S.-projectable, online, first generation Asian-American in-language brand/ad tracker program for an international US insurer.