Principal
Se
Custom online quant and qual research practice focused on the great tech ecosystem.PrincipalBuilt a research consulting practice serving an array of brands involved in the biotech, ed-tech, SaaS, investments, insurance, and automotive marketplaces following the ‘Great Recession.’* Developed innovative research proposals, aggressively acquired and priced project assets including people, firms, and facilities, managed project implementation, followed by delivery of truly productive insights and recommendations.* Key achievements included the breadth of B2B and B2C quant and qual work that included concept testing, M&As, A&U, advertising, and brand tracking. Most notably, the development of a U.S.-projectable, online, first generation Asian-American in-language brand/ad tracker program for an international US insurer.