Stephen Leonard

Stephen Leonard Email and Phone Number

SVP Marketing at Bank of America @ Bank of America
Stephen Leonard's Location
Los Angeles Metropolitan Area, United States, United States
Stephen Leonard's Contact Details
About Stephen Leonard

Accomplished, results-driven, creative, senior marketing professional with over 15 years of experience. Successfully leading a team to reach enterprise unit, revenue and strategic goals utilizing an optimum mix of cross-channel direct response media including direct mail, digital, social media, inbound/outbound, and monthly statement. Adept at defining target audience/segmentation to meet buy box, identifying/leveraging propensity models and interpreting analytics to continuously improve and refine campaign performance and generate positive ROI.Strategic Planning/Leadership | Customer Relationship Management (CRM) | Social Media I Forecasting | Direct Response | Data Modeling | Analytics Interpretation | Creative Development | Team-building | Database Marketing | Lead Generation | Customer Acquisition | Customer Retention | Budgeting | Contract Negotiation I E-Commerce I Direct Mail I Vendor Management

Stephen Leonard's Current Company Details
Bank of America

Bank Of America

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SVP Marketing at Bank of America
Stephen Leonard Work Experience Details
  • Bank Of America
    Senior Vice President, Direct Response Marketing
    Bank Of America Oct 2013 - Present
    Charlotte, Nc, Us
    Responsible for a $15MM budget leading direct response teams across Home Equity Acquisition, Home Equity Balance Stimulation, First Mortgage Acquisition and New Purchase efforts. Develop channel strategy (volume, cadence, budget and forecast expected return). Coordinated tightly with sales leadership to manage to capacity fluctuations and ensure demand gen levels are aligned. Assess campaign performance and test results to drive optimization through offer, creative, targeting and cadence. Recent Key Accomplishments:Generated 25K new loan accounts worth an estimated $46MM in revenueProduced over $2.4B in booked linesImproved Return on Investment target by 70%Launched new online customer-behavior trigger campaign for self-identified prospectsVetted and implemented third-party purchase behavior lead sourceReduced under-performing population targeting and negotiated improved data source pricing netting $500K in reduced expensesLed transition to new print production platform expected to save $1.24MM
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  • Bank Of America
    Vice President, Direct Response Marketing
    Bank Of America Jul 2008 - Oct 2013
    Charlotte, Nc, Us
    Led direct response marketing team with a $5MM budget to exceed enterprise unit goals for home loan refinance products. Responsibilities included developing creative, managing asset production, optimizing cadence/touch-points and leading testing initiatives across offer, targeting, messaging and format. Partnered with analytics in model development to improve targeting and minimize spend.
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  • Bank Of America
    Vice President, Direct Response Marketing
    Bank Of America Mar 2007 - Apr 2009
    Charlotte, Nc, Us
    Developed customer-centric marketing program to distribute existing client leads to preferred mortgage loan officers for refinancing. Developed creative materials, defined target population, implemented testing agenda and analyzed results to impact marketing effectiveness. Achieved 20% response rate improvement over existing program via emphasizing the existing relationship and enhanced personalization.
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  • Bank Of America
    Assistant Vice President
    Bank Of America Sep 2005 - Mar 2007
    Charlotte, Nc, Us
    Home Loans portfolio direct marketing.
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  • Bank Of America
    Senior Marketing Manager
    Bank Of America Feb 2003 - Sep 2005
    Charlotte, Nc, Us
    Home Loans portfolio direct marketing.
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  • Bank Of America
    Marketing Manager
    Bank Of America Jan 2002 - Feb 2003
    Charlotte, Nc, Us
    Home Loans portfolio direct marketing.
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  • Tmp Worldwide
    Copywriter
    Tmp Worldwide Jan 2000 - Sep 2001
    New York, Ny, Us
    Partnering closely with account directors and clients, developed comprehensive recruitment advertising for Fortune 500 companies. Assets included print and web (Monster.com).
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Stephen Leonard Skills

Direct Marketing Segmentation Database Marketing Marketing Analytics Multi Channel Marketing Customer Acquisition Marketing Strategy Integrated Marketing Customer Experience Digital Marketing Email Marketing Lead Generation Strategic Partnerships Financial Services Product Marketing Digital Strategy Copywriting Loyalty Programs Advertising Team Building Budget Management Stimulation Consumer Marketing Target Marketing Target Segmentation Capacity Planning Demand Forecasting Revenue Forecasting Mortgage Lending Banking Customer Segmentation Strategy Home Equity Lines Of Credit Refinance Team Leadership Leadership Web Marketing Strategy E Commerce Collaborative Problem Solving Social Media Marketing Social Media Digital Media Strategy Online Marketing

Stephen Leonard Education Details

  • University Of North Texas
    University Of North Texas
    Advertising

Frequently Asked Questions about Stephen Leonard

What company does Stephen Leonard work for?

Stephen Leonard works for Bank Of America

What is Stephen Leonard's role at the current company?

Stephen Leonard's current role is SVP Marketing at Bank of America.

What is Stephen Leonard's email address?

Stephen Leonard's email address is st****@****ail.com

What is Stephen Leonard's direct phone number?

Stephen Leonard's direct phone number is +131093*****

What schools did Stephen Leonard attend?

Stephen Leonard attended University Of North Texas.

What are some of Stephen Leonard's interests?

Stephen Leonard has interest in Reading, Electronics.

What skills is Stephen Leonard known for?

Stephen Leonard has skills like Direct Marketing, Segmentation, Database Marketing, Marketing, Analytics, Multi Channel Marketing, Customer Acquisition, Marketing Strategy, Integrated Marketing, Customer Experience, Digital Marketing, Email Marketing.

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