Stephen Lile Email and Phone Number

Understand and evangelize the vision, strategic priorities and goals of the organization, translating them into a roadmap of features and enhancements that provide remarkable customer experiences.Establish and nurture relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of B2C strategies through stewardship, influence, motivation and change leadership.Lead the high-level prioritization of initiatives, aligning experiences across channels and touchpoints to ensure the best business results.Lead planning for the future direction of B2C channels and features by combining customer needs and insights with quantifiable business cases to establish program roadmaps and strategies that are built on consensus and buy-in from senior leadership.Lead and nurture a team of direct and/or indirect team members charged with implementing the product roadmap.Continually monitor competitors and industry developments.

Responsible for enabling the delivery of best-in-class consumer and dealer experiences for GM Financial. Creates implementation plans for new initiatives for Customer Experience call center operations, online customer support, and remarketing projects across US and Canada channels, in addition to GM-related projects. Expertise in developing and executing implementation plans that align to the company’s vision and strategic goals. Serving in a liaison capacity, Leads and participates in business process and system-related projects both internally and with third parties. Coordinates with external vendors and partners.JOB DUTIESDevelop plans that assess internal and external resource requirements, technology needs, interdependencies, and timelines.Translate broad strategies into specific action plans, utilizing existing resources and information to achieve strategic objectives and improve business results.Lead and facilitate system enhancement projectsPrepare and analyze Requests for Proposal (RFPs) from external partners when business needs require.Analyze complex issues, apply financial analysis, and use sound judgment to make strategic decisions that balance long- and short-term business goals and objectives.Manage product performance using key information, processes and systems to measure results.Foster and champion an environment that promotes trust, continuous improvement, innovation, quality outcomes and self-development.Partner with business operations stakeholders, vendors, legal and compliance teams to define and deliver customer experience projects.Act as an advocate for the business, consumer and dealer customer by defining, creating, and delivering world-class customer experiences.Collaborate with analytics teams to prepare product performance metrics.Oversee vendor performance and development directly impacting GM Financial customers’ and dealers’ experience.

perform due diligence on auto loan packages and complete funding process; communicate with dealers, customers, credit centers to research viability and accuracy of submitted data/information

Provide marketing and creative services for national company serving the chiropractic profession with medical insurance claims coding, processing and collection. Advise corporate executive committee on marketing strategy, B2B communications vehicles and design, advertising/public relations message content and distribution.Major Accomplishments • Grow business from local start-up to nationally recognized credentialing and claims processing entity • Recognized by Inc. magazine as #393 of top 500 privately owned companies • Assisted corporate identity transition from ChiroNET, L.L.C. to National Integrated Healthcare Group

Supervise 10 member art and digital printing staff in creative and production activities of $18 million advertising POP company. Lead staff in the creation of outdoor signs, POP/POS displays, LED illuminated signs and other marketing collateral pieces. Direct maintenance of and print schedules for Vutek ES2000, Roland 535/740 and Inca Eagle digital presses. Prepare annual capital and expense budgets.Major Accomplishments • Increased efficiency and productivity in Creative Services Department by 10% in first 90 days by re-organizing processes and procedures • Supervised Research and Development of new concepts and products including 2011 Simulated Neon Sign (Utility Patent Application 13/288,562) and secondary patent for alternating facing LED strips. • Initiated production tracking system to maintain “up-to-the-minute” control of all projects in the production pipeline • Established stringent quality control checks in the creative process to eliminate production errors

Supervised 45 member staff at 150,000 circulation daily newspaper and 12 neighborhood weeklies in ad production and project tracking to meet hourly and daily deadlines. Creative direction of in-house direct mail/marketing agency projects including postcards, brochures, POS materials, retail catalogs, municipal activity catalogs, logos, outdoor boards, online advertising, event posters. Consult on trademark and copyright questions with staff, sales and clients. Negotiate pricing with all outside creative resources (photographers, models, stylists, designers. etc.)Major Accomplishments • Establish ad agency creative environment in specialized creative team members to promote enhanced design solutions • Supervise high quality creative product for non-newspaper clients outside of traditional industry framework, e.g. D.R. Horton Homes, Stanley Eisenman Shoes • Create new revenue stream for company by capturing previously unbilled creative hours of graphic design staff

Recruited to organize in-house advertising/marketing department for cell service provider and national aftermarket automotive products wholesaler Created all promotional materials including newspaper and magazine ads, direct mail catalogs and postcards, POS/POP materials, corporate marketing communications, online presence, special events/promotions. Negotiated vendor pricing, purchase department supplies and track expenditures.Major Accomplishments • Designed and deployed a 3-station Apple Macintosh network and all peripheral hardware for Advertising/Marketing Department • Generated 15% increase in sales of company services through in-store interactive kiosks

Organized in-house advertising department for national multi-outlet custom leather furniture manufacturer/retailer. Created all promotional materials including newspaper/magazine ads, direct mail catalogs and postcards, POP/POS materials and corporate marketing.Major Accomplishments • Reduced overhead expenditures for computer hardware and vendors by 35% • Increased departmental efficiency through computer hardware and network upgrades

Hired to set up in-house advertising department for furniture retail chain. Created all promotional materials including newspaper and magazine ads, direct mail catalogs and postcards, POS/POP materials, corporate marketing communications, special events/promotionsMajor Accomplishments • First retail advertiser to send digital files to Fort Worth Star-Telegram

Recruited to staff corporate marketing communications department in transition from NYC to Dallas, Texas. • Supervise art design team in cooperation with Copy Chief in the creation of all promotional materials including newspaper and magazine ads, direct mail catalogs and postcards, POS/POP materials, corporate marketing communications, special events/promotions • Coordinate with Print Production team members on the production of projects • Monitor daily department workflow to expedite projects and re-prioritize deadlines in a dynamic environment • Oversee activities with outside photographers, models, stylists and production agencies on all projects • Interact with merchandising personnel to insure appropriate, meaningful display of all advertised products • Art direct photography in studio and on location shoots

Design marketing communications projects in support of retail operations including direct mail, pre-printed inserts, newspaper and magazine ads, outdoor billboards and POS/POP displays.