• Managed Contest & Incentive Channel for database of over 20,000 auto dealers throughout the US & Canada• Designed structure and theme of contests and promotions and presented to Senior Management for approval• Developed key metrics used to dissect dealer attributes to target specific segments• Managed the contest, updated sales representatives and credit centers, communicated weekly with dealerships• Created fulfillment platform with external vendor; led to increased efficiencies and brand reinforcement• Increased volume from $200M in 2006 to $412M in 2007• Executed 12 incentive campaigns in 2007 totaling $412M in volume• Reached or exceeded 300% ROI on average for each contest• Led team of employees from various departments who provided analysis of campaign performance presented to Senior management• Managed vendor relationships, oversaw accounting issues related to the contest channel

• Utilized Lead Management System to organize customer database• Managed distribution of leads to sales force• Provided accurate information to clients in a timely manner• Consistently exceeded sales goals set by both manufacturer and dealer principle• Customer Satisfaction Rating, based on customers overall experience, consistently in the top tier• Positive relationships built with customer base increased sales through referrals and reputation