Stephen Luce, Pmp Email & Phone Number

United States

Greater Atlanta Area

Atlanta, Georgia, United States

Greater Atlanta Area

I focus on growth and client satisfaction with ICF’s digital engagement, analytics and workforce development portfolio at the Centers for Disease Control and Prevention (CDC). As a company principal and account executive solely focused on CDC, I am dedicated to helping my clients connect with people in data-driven, digitally-transformative ways to achieve public health missions. From digital communication strategies that engage with citizens and stakeholders in health, to digital services that improve organizational performance and public health workforce competency, I leverage ICF’s passion for making a positive impact on the world to improve the public’s health.ICF is not a typical consulting company. My team thinks entrepreneurially and embraces innovation. We bring the deep bench of a large technology services firm. We have the creativity and energy of one of the largest digital communications agency in the U.S., as ranked by PRWeek. And we bring a reliable public health approach that comes from 30 years of working with the nation’s public health agency.

Greater Atlanta Area

I directed social marketing and health communication for CDC programs targeted at improving the health and well-being of adults with functional disabilities and children with mental disorders and impairments. My critical responsibilities were to make sure that all marketing and communication activities were rooted in good marketing and communication science; targeted and strategic in nature; built using best practices, repeatable processes and CDC policy/legal standards; and timely, accessible, accurate and responsive to internal and external stakeholder needs.Key Accomplishments:- Directed overall division communication planning, including external communication activities and launches, and internal communication with division and center staff. Collaborated closely with branches and teams to support and strengthen activity-based communication plans. - Led the communication planning and project management for May 2014 CDC Vital Signs™, the Agency’s first stand-alone issue on people with disabilities. This Vital Signs™ and corresponding communication products led to a reach of over 138 million people, the highest web traffic compared to previous 12 months of Vital Signs issues, and partner engagement successes.-Developed and launched communication campaigns in conjunction with the 25th Anniversary of the Americans with Disabilities Act (ADA) and a children's mental health report, the first-ever CDC report to describe federal efforts on monitoring mental disorders in children.- Incubated and implemented the DHDD digest program, a weekly news bulletin that includes important division information that is sent out weekly from the division director. Provided oversight of editorial staff and collaborated with division staff on editorial content. - Hosted and mentored CDC’s first-ever person on the CDC disability internship program, helping to develop skills of the individual while meeting diversity and communication objectives for the Agency.

Greater Atlanta Area

I provided strategic social marketing, health communication and brand management to CDC programs in environmental health, birth defects and disabilities. To advance the science of social marketing and health communication, I conducted strategic communications planning, research, audience segmentation and the development and management of multiple messages, products, tools and channels. This approach promoted both disciplines as public health functions. Key Accomplishments:- Served as co-lead on partners desk in CDC’s Joint Information Center during H1N1 response and received a coordinating center director award for leadership in partner response. Developed a H1N1 Proactive Partner Engagement Plan, a document that provides guidance on partner response for H1N1 and other public health emergencies. - Provided health marketing expertise to CDC’s environmental health center, including the participation and completion of a workshop and follow-up report on climate change and health; and support of the National Environmental Health Tracking Program. - Collaborated on a partner communication campaign to recognize 10 years of service for the National Center on Birth Defects and Developmental Disabilities. This campaign created awareness and reinforced the value of the center to policymakers and key influencers.

Greater Atlanta Area

I provided branding and integrated marketing communications expertise to the National Center for Health Marketing, CDC. I planned, directed and evaluated health marketing initiatives that impacted program activities across CDC. My work advanced the science and application of health marketing through development and management of strategic programs.Key Accomplishments:-Directed a formative research project to explore professional and public perceptions and attitudes of the Public Health brand.-Administered a collaborative project to research, analyze and implement guidelines, tools and resources for the management of CDC’s brand identity assets.-Provided strategic brand management oversight of multiple health marketing and health communication programs.-Counseled organization staff on the science and application of branding and integrated marketing communications.

Greater Atlanta Area

Directed the planning, execution and measurement of strategic marketing programs and tactical activities in support of corporate business objectives. Managed programs within established budgetary guidelines, providing metrics for all marketing programs and activities in order to establish a return on investment. Assembled a professional marketing communications department to provide market management, communications, and creative services for all functional company departments. Demonstrated clear, strategic brand management to the health information management market, company employees and partners. Established formal policy development and initiated standardized, repeatable processes for all marketing programs and activities.

Greater Atlanta Area

Directed the product-to-market commercialization of the company’s Application Service Provider product line. Created product line strategies that ensured growth and profitability. Developed, managed and measured annual product operating plans and marketing plans. Defined and communicated product positioning, established pricing and developed packaging and promotional programs that motivated the sales channel and contributed to revenue gains.

Greater Atlanta Area

Produced marketing plan and orchestrated Division's marketing, communications and sales support programs according to plan. Managed budget allocated by corporate marketing department and preserved brand equity after acquisition and subsequent transitional activities. Spearheaded corporate communications initiatives through launch of electronic newsletter as the foundation for an internal communications program to over 12,000 employees. Directed a multi-media initiative that communicated the corporation's transformation to a broader provider of services and products unique to the marketplace.

Greater Atlanta Area

Coordinated public and investor relations for a Customer Relationship Manager company.

Greater Atlanta Area

Developed and implemented marketing and business development initiatives for an e-Commerce company.

Springfield, Massachusetts Area

Conducted media relations, community engagement and hockey operations support for the premier development professional hockey league in North America.