Stephen Mahar Email & Phone Number

Halifax, Ns, Ca

Halifax, Nova Scotia, Canada

Responsible for leading a diverse team throughout marketing operations and global business development departments. Overseeing cross functional duties including analytical frameworks, budget development, tech stack management, system integration, M&A integration, and growth strategy. • Develop an analytical framework to monitor and report on KPIs for the marketing department including attribution, funnel measurements, and brand management. • Conceptualize a Demand Waterfall process that governs the relationship between Marketing, Business Development, and Sales while measuring ROI and SLAs. • Establish ROI targets marketing campaign budgets in collaboration with finance and marketing leadership.• Lead continuous A/B testing with quantifiable objectives including data ideation and prioritization, experimentation and reporting to understand customer needs.• Design and implement CRM Lead to Opportunity process for global SFDC rollout and system integration between MAPs CRM.• Translate technical knowledge into customer-facing narratives and collateral with a focus on value, differentiation and user cases.• Deliver on acquisition and growth targets leveraging data-backed ideas with flawless execution working across product, marketing, data science, business and analytics.

Halifax, Nova Scotia, Canada

Leading campaign management team in designing, developing, and implementing B2B go-to-market plans across 10 product lines.• Oversee M&A/Integration: Marketing integration of LATAM legal entity via Körber PMO.• Successfully increased web traffic 155%, conversions 148%, pipeline value by 407% year over year, and exceed MQL goal by 107% and SQL goal by 129%.

Halifax, Canada Area

Managing a team of Marketing Automation and Business Development Associates in implementing an integrated CRM and Marketing Automation processes.• Establish KPI dashboard and Goals covering Pipeline, Booked Revenue, Business Development Activity, and Marketing Contribution vs Goal.• Increase pipeline value by 62% and booked revenue associated with Business Development team by 58% 2019 v 2018.

Halifax, Canada Area

Leading a team of 7 Business Solution Advisors in designing and implementing business development best practices across NA and EMEA across 8 product lines.• Integrate 4 legal entity business development teams into one cohesive corporate department. Exceed revenue goals by 10% and increase booked revenue by 25% YoY.

Toronto, Canada Area

Toronto, Canada Area

Moncton Newbrunswick

Increase Sales by 5% ($35M/ annually) decreased monthly inventory by $700K, manage and direct 45 warehouse employees, managed and deployed SAP eWM.

Toronto

Performing a complete category review and business plan on a $72 million dollar category and presented it to a panel of Directors and Vice Presidents of the company.• Create a pricing and promotion plan in order to gain back previous market share and raise overall sales by 4.5%.•Increased inventory accuracy by 15% by implementing new inventory tracking programs in preparation for new ERP software implementation