Responsibilities- Accountable for the Digital team comprising of Engineering, Technology,Product and User Experience and represents 40% of CBs resources.- I was brought in to transform the way we work so that product delivery becomes our competitiveadvantage.- Create a culture if innovation through empowerment, experimentation and customer obsession.- We are now transforming our customer experience by challenging the digital wagering paradigm in Australia and around the world.Achievements- Recently completed 10-month transformation program implementing a new Operating Model;CrownBet are now 3 times faster to market, 3 times more predictable and delivering twice theinitiatives against the prior year.- Refactored core wagering platform to create 50% more capacity under peak load whilemaintaining flat hosting costs.- Implemented a cost review program in parallel with the transformation which yielded a 1.6msaving in Opex.- Released several market leading products for differentiation which leverage gamification and a rewards programme as virtual currency.

Responsibilities- Reporting to the Group EGM of Information, Digital and Technology, I am accountable for theperformance, operations and strategy for the Australia Post Digital Channels.- I am accountable for the development and execution of the product and service modernizationstrategy.- Sponsor for; the Product innovation framework, personalization platform strategy and the MyPost and Access One digital programs.- Vendor Selection and Management.Achievements- Development of an SME Digital transformation strategy, which is now in the execution phase.- Development of a Consumer Digital transformation strategy which will ultimately change the way Australians interact with Australia Post while creating growth and relevance.- Sponsorship in the Aus Post design lab and social media HUB.- Creation of the Digital Channels business unit.- Refactoring of the Post Digital Operating model.- Procurement of an Enterprise Content and Personalisation platform.

At Phoenix Digital we specialise in digital strategy, product development, innovation and technology leadership!We are experienced at leading large scale digital programs using lean methodologies providing project transparency, agility and market responsiveness. We have ahistory of delivering scaleable, high performance platforms and systems for some of Australia’s most loved brands and exciting digital experiences.We Specialise In:> Digital Product Strategy & Delivery> Platform Design & Development> Mobile Content and App Development> User Experience Design> Technology & Platform Road Mapping> Social Engagement Strategies> Product & Technology Due Diligence> Agile and Lean Methodologies

Responsibilities- Reporting to the Executive General Manager, I was accountable for all aspects of new productdevelopment and execution, including accountability over the 2 & 3-year horizon strategy and technology roadmap.- Built and led a Digital team of 25 people across product and technology for building andexperimenting with new products, M&A, partnerships and the enterprise platform roadmap.Achievements- Successful implementation of a Lean software development and innovation practice, whichembraces change so that product development teams can adapt to market trends and changes.- Successfully replicated core services within Amazon Web Services (AWS) for faster deploymentand rapid scaling.- Design and development of Coco. Australia’s first ‘gamified’ second screen experience for live television.- Whereis Mobile App. Free turn-by-turn Navigation app for iOS. Whereis was the #1 navigation App in Australia for over 2 years. In 2011 Whereis iPhone won the Australian Mobile Award for Navigation!

Responsibilities- Reporting into the CIO, I was accountable for all aspects of the business unit requiring board level engagement at both Sensis and Telstra.- As a core member of the Leadership team I was accountable for development and operations of the largest technology portfolio including the Whereis Geospatial Platform, CitySearch, Yellow & White Pages, the Media Smart Ad Network and the 1234, 12456 and enterprise Telephony infrastructure.- Led a large technology team of 130 FTE/FTS while managing a 1.3B shadow revenue line for six major products and seven large technology platforms.- Vendor selection and management.Achievements- Successful design and implementation of a World Class Mobile Content and Service deliveryPlatform. In-house content adaption and device management created for rendering and adapting online content for Mobile devices.- Successful implementation of the first Lean/Agile software development practice within Telstra,which embraces change so that software product development teams can adapt to market trends and changes.- Transformed the telephony infrastructure and support teams for the 1234 and 12456 products tocreate efficiencies and further product development and extensions. Reduced operating costs by 1m per year with faster speed to market for commercial opportunities valued at 60m inincremental revenue.- Yellow Pages for iPad. YP for iPad became the #1 Application in Australia and consistentlyappears as a top 10 App. Together with the iPhone App, Yellow for iPad contributes 10% ofdigital revenue and was recognized as ‘Best New Product’ at the Australian Mobile Awards 2011

Spin Communications are a full service integrated marketing agency operating out of Melbourne and Sydney. While at Spin I managed the establishment of the New Media development where we leveraged internet technologies to creat accitijg marketing campaigns. With a large presence in Sydney and Melbourne, we developed many award winning technical campaigns and strategies for Coca-Cola, Nike, Disney, Fosters, General Pants, Big Brother, Carlton Cold, Microsoft, Big Brother, Mars and Dendy.by 2002 Spin were the largest independent New Media agency in Australia!

Prima is a IT&T consulting services company.

Internet Service Provider & Online Shopping Mall. Here I learnt how to administer Cicso routers, Common Gateway Interface development, HTML, SQL, DNS and BIND, TCP/IP and telecommunications infrastructure such as ISDN. We pioneered early e-commerce efforts with Telstra and OpenMarket eCommerce enabling 100s of websites with commerce capability.

Creator of Advent Portfolio Management Software (Axsys) amongst other financial management products. Here I was primarily writing data transformation utilities for managing Tax and Forex for financial planning. That was until we developed the first known prototype real-time securities trading platform in Australia which sat on top of the CHESS network.