Vice President Of Marketing / Director Of Marketing
The Dmc Corporation
Developed annual strategic plans, revenue targets and strategies to meet these targets. Implemented all marketing efforts including: recruitment and consumer engagement programs, advertising development, PR plans, development of strategic partnerships, education programs, trade show events and budget management. Additionally:• Prepared sales proposals credited with obtaining national distribution of $5.5 MM of new products. • Worked with Sales to cultivate and nurture client relationships through participation in major account presentations.• Created the “grass roots” Mentor Program to identify prospects by mobilizing passionate customers. 80K+ recruited and taught over 1MM new prospects. Developed relationship building programs to engage mentors. • Managed entrance into social media. Launched the Blog, Facebook page, Pinterest boards & YouTube channel. Wrote/produced 14 educational videos (500K+ views-to-date). Partnered with industry influencers to produce engaging digital content. • Developed a “Best Practices” strategy to protect DMC’s most valuable asset, the brand. Complaints dropped 14% generating the most effective PR, “conversations consumers have about brands in their everyday lives.”• Worked with editors, journalists & industry bloggers to obtain press coverage for DMC programs. • Developed multi-tiered communications plans. Programs included: advertising campaigns, PR plans, and outreach programs to category influencers/bloggers. • Managed all crisis communication efforts. • Led website redesign from defining project through launch. Project scope encompassed identifying global needs, content audit, developing project timeline, stakeholder research, project brief, site map development, graphic design, & SEO. New site delivered month-to-month traffic increases & received the 2012 Gold Excellence Communication Award.