• Managed a diverse team of 110 gaming influencers, collectively achieving over 20 million monthly impressions across various platforms.• Crafted and launched organic content campaigns, which dramatically boosted website traffic by 2000% within just three months.• Recruited and directly oversaw a dynamic video and content team, propelling TikTok growth from scratch to 20k followers in 4 months.• Conceptualized and rolled out influencer-centric social media campaigns, realizing an impressive 400% return on investment.• Formulated a comprehensive social media roadmap, amplifying organic engagement by 105% and broadening our brand's global footprint.• Engineered targeted drip email campaigns, enhancing engagement by 45% for returning bookings.• Revolutionized our social media funnel and innovatively leveraged Discord servers, slashing customer acquisition costs by 90%.• Developed and implemented a TikTok strategy, skyrocketing from zero to an impressive 2 million monthly views.

• Managed 80 - 100 unique events annually at the venue, each supplemented by tailor-made multi-channel marketing initiatives.• Collaborated closely with global partners such as NFL, NCAA, Live Nation, AEG, and others, architecting cohesive and impactful marketing and tour campaigns.• Amplified earned media exposure, merging outbound marketing tactics, social strategies, and PR, achieving an astounding 7 billion global impressions during the venue's debut year.• Strategically developed and launched social media campaigns, efficiently overseeing high-yield paid and organic campaigns.• Lead partnership sales with international brands, fueling a growth in annual liquor sales exceeding $10 million.• Conceptualized and expanded Premium Experience offerings, generating an incremental revenue boost of $4 million annually.

Led the successful launch of Reign Nightlife and The Vault with a 3 month marketing campaign resulting in 36 weeks of consecutive sold out events.

• Led the daily operations of the company, encompassing comprehensive oversight, staffing, and direction of marketing team(s), box office, stage production, and both FOH and BOH activities for an impressive roster of over 100 annual events.• Strategically developed and launched marketing campaigns tailored for individual shows, spanning across 10 unique venues in the Midwest region.• Expertly navigated production intricacies, delivered premium hospitality, streamlined PR efforts, and settled financial contracts with artist management and agency representatives.• As a trusted confidant reporting directly to company ownership, provided invaluable insights, aiding in event booking, offer building, and contract guarantees.

• Spearheaded the VIP program at an annual festival with an average 35,000 attendees.• Developed, designed, executed, and captained a premium VIP program, encompassing holistic aspects from marketing strategies and sales drives to tangible deliverables and smooth on-site operations.• Achieved a 100% YoY growth in VIP sales, thanks to synergistic collaborations with the outbound marketing team and the compelling endorsements from satisfied returning patrons.• Orchestrated and brought to life an exclusive VIP stage, surprising attendees with after-hours performances by headlining artists and consistently engaging music programming for 14 hours daily.