As a portfolio company of Atlantic Street Capital private equity, CyberGuard Advantage is a leading provider of SOC 1 and SOC 2 attestations, PCI assessments, HITRUST certifications, ISO 27001 audits, Cybersecurity Testing, Privacy, Advisory, and Consulting Services.

Working with Company Owners, Private Equity, and Sales Leaders, A Fresh Approach was founded to solve the frustrations and lack of sales, marketing, and customer success cohesion that so many businesses suffer from.No matter whether it is artificial intelligence or automation, what's most important is doing the right things. The best strategy means making choices and decisions about future unknowns. With the right advisors doing the hard work in areas where you can't keep up, you'll be able to stay three steps ahead of your competitors continually.

As the Chief Revenue Officer at SBS Cyber, a company that helps business leaders identify and understand cybersecurity risks, I have brought a vision for integrated sales, marketing, the channel, and customer success.- Initiated working with G2, Capterra, GetApp, Software Answers review sites, which led to the #1 ranking among 374 vendors in our space. - Increased leads from an average of 2 per week to over 12 hot leads per week on average in first 8 months. - Instituted and delivered sales system training for the sales team, cutting time to close and increasing salesperson productivity. - Built a business case for adding a consulting coordinator, which showed over a 900% ROI in the first year.- Achieved stretch goal of billable revenue in the first year.- Created the Omnichannel Account-Based Revenue Strategy for the company's growth goals.- Began the first AI initiatives within the organization. Core Responsibilities include: • Partner with senior leadership to develop and execute and the corporate strategic plan.• Ensure the company's revenue-generating departments' performance, strategy, and alignment.• Drive business growth across all customer segments and lead the marketing strategy and customer experience.• Monitor the marketplace and analyze opportunities, providing competitive strategies and tactics.• Collaborate with the executive, finance, operations, product, and service teams on messaging, pricing strategies, and business models for achieving revenue goals.

• Developed programs to help the company achieve a 34% compound annual growth rate (CAGR). • Led new practice and service business development for Cloud Penetration Testing, DevSecOps, Remediation, Cyber Liability Insurance, Detection Engineering, and MITRE ATT&CK Effectiveness.• Executed a proven framework to accelerate lead generation, demand generation and marketing. • Drove cross-functional alignment between stakeholders for new offerings, delivery, and sales team members, working with practice leads to define messaging and sales strategies.• Provided innovative approaches to data-based identification of productivity drivers, marketing, up-selling and cross-selling opportunities. • Identified operational organization-wide projects, establishing metric guidelines to measure realization and utilization to ensure profitable consulting outcomes.• Managed projects and operations for all third-party risk assessments working closely with clients to ensure optimal timelines and results. Also performed security advisory engagements for clients up to Fortune 100.

Binary Defense, a sister company to TrustedSec, is a Managed Security Service Provider (MSSP). • Established and led the sales management and marketing execution framework to scale the business, hired and trained the sales and marketing teams, tripling the pipeline of the company. • Built every aspect of the sales process for Cloud SOC as a Service, Endpoint Detection and Response software, Counter-Threat Intelligence, and SIEM management.• Drove technology integrations and established business standards for business development enablement including: Salesforce.com, Hubspot, Leadfeeder, SalesLoft and LinkedIn. • Was the first to get the company onto the Gartner market guide for EDR/MDR/XDR, by influencing the analysts and working with product development teams to align product and service direction. • Developed the content in the marketing overviews, wrote blogs, and brought on a marketing agency to build the brand and refine the messaging.

The Digital Transformation Group is at the forefront of a customers’ digital transformation journey. The team's focus is to drive Cisco to a leading position by defining and delivering business value for customers.• Led the go-to-market sales and marketing strategy to establish strong, consistent risk-based decisions in each of Cisco's focus industries internationally. • Won the ‘Most Valuable Contributor’ for the Americas. • Increased sales 300% in my first full fiscal year. • Increased pipeline from $20 million to over $200 million in FY16.• Partnered with technical and business leadership aligning Cisco security solutions to customer's digital initiatives and enabling value realization of the total project.

Taught business coursework in areas of Marketing, Sales, Management, and Leadership. My goal was to prepare students for the critical thinking needed to launch a career, obtain a promotion, and succeed in life.

SecureState is a leading information Cyber Security firm. • Drove a 40% CAGR over nine years, leading sales and marketing for the organization. • Started and led the Advisory Practice in 2011. By 2014, it was the highest revenue practice in the company. • Assisted C-Level leaders and Board Members by giving clear direction and putting complex thoughts into layman’s terms. • Created an offering for an outsourced Chief Information Security Officer (virtual CISO), an innovative offering for its time, and served in this role for 12 different organizations. These included hospitals, a 250-store retailer, and several manufacturing companies. • Counted on as an expert in risk, security, business intelligence, and decision support systems.

• Closed deals and created new business by interfacing with business-level executives to determine e-business requirements and strategy. • Managed telesales, sales consultants, and channel partner sales efforts, including contract negotiations, closing and signing, and post-sales support. • Provided forecasts, prepared and presented reviews to management, and provided consistent quarterly results by working with the sales team and partners.• Conducted cost/benefit analysis for strategic options with ROI and cash flow projections helping to secure a million-plus dollar sale.

• Consistently in the top 10% in the country in new product to new customer sales.• Number three in the nation in new product to new customer sales volume in 2002.• Sold to both the IT and CXO-level for CA’s Application and Information Management offerings, including: - Business Intelligence, - E-commerce, - Neural Networks - Knowledge-based Systems - Advanced Security Solutions• Conducted cost/benefit analysis for clients’ strategic options with ROI and cash flow projections helping to secure several million-plus dollar sales.

• Created an action plan to help maximize sales by identifying the requirements for fusing enterprise resource planning (ERP) software packages with sales force automation (SFA) packages.• Analyzed and reported on the impact of CRM applications in various industries.• Developed project plans; Coordinated projects; Communicated changes and progress; Completed projects on time and on budget; Managed project team activities.• Developed business plan for venture offering and SAP partnership working directly with the CEO.• Drove strategic planning process used to initiate tactical promotions targeted at optimizing sales.• Managed the implementations of SAP, Lawson, and JDA, advising on negotiations for a $1 billion retailer.